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Market Research in New York

Author.Name IBISWorld United States Last Updated: August 2025 NAICS NY54191

Market Research in New York industry analysis

The Market Research industry in New York is expected to grow an annualized x.x% to $x.x billion over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x.x% to x,xxx locations. Industry employment has increased an annualized x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x billion.

Over the five years to 2030, the industry is expected to grow an annualized x.x% to $x.x billion, while the national industry is expected to grow x.x%. Industry establishments are forecast to grow x% to x,xxx locations. Industry employment is expected to increase an annualized x% to x,xxx workers, while industry wages are forecast to increase x% to $x.x billion.

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About the Market Research in New York Market Research Report

What’s Included in the Market Research in New York Market Research Report

Definition of the Market Research in New York?

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields, such as economics or engineering, are not included in this industry.

What’s included in the Market Research in New York?

The Market Research in New York includes broadcast media rating, marketing analysis or research, opinion research, political opinion polling, public opinion polling and statistical sampling. Related terms covered in the Market Research in New York industry report includes research that involves questionnaires and scales to understand the needs, wants and opinions of individuals, a method of research used to understand why and how individuals make choices about particular products and services and a type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.

Industry Performance of the Market Research industry in New York

Benchmark the Market Research in New York industry performance with all NY county and national performance.

Market Research in New York

#2 in Highest Revenue 15.5% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Market Research in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Market Research industry in New York

See how key industry drivers, such as population, median houshold income, new business formation, research and development expenditure, corporate profit and total advertising expenditure are impacting Market Research in New York

New York Economic Indicators

Population
Median Houshold Income
New Business Formation

View more economic information in NY State Economic profile

US Key External Drivers

Research and development expenditure
Corporate profit
Total advertising expenditure

For the full list of industry drivers, see report purchase options.

County Data of the Market Research industry in New York

Access proprietary data on county in the Market Research in New York, such as New York County, Nassau County and Westchester County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Market Research industry in New York

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Market Research industry in New York in 2025?

The market size of the Market Research industry in New York is $5.7bn in 2025.

How many businesses are there in the Market Research industry in New York in 2025?

There are 4,568 businesses in the Market Research industry in New York, which has been growing at an average annual rate of 2.5% from 2020 to 2025.

Has the Market Research industry in New York grown or declined over the past 5 years?

The market size of the Market Research industry in New York has been growing at an average annual rate of 3.9% from 2020 to 2025.

How many employees in the Market Research industry in New York in 2025?

There are 15,847 employees in the Market Research industry in New York, which has been growing at an average annual rate of 1.0% from 2020 to 2025.