About the Market Research in California Market Research Report
What’s Included in the Market Research in California Market Research Report
Definition of the Market Research in California?
Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields, such as economics or engineering, are not included in this industry.
What’s included in the Market Research in California?
The Market Research in California includes broadcast media rating, marketing analysis or research, opinion research, political opinion polling, public opinion polling and statistical sampling. Related terms covered in the Market Research in California industry report includes research that involves questionnaires and scales to understand the needs, wants and opinions of individuals, a method of research used to understand why and how individuals make choices about particular products and services and a type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.
Industry Performance of the Market Research industry in California
Benchmark the Market Research in California industry performance with all CA county and national performance.
Market Research in California
#1 in Highest Revenue 18.8% of state's GDPRevenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)
Market Research in the US
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)
For the full list of industry drivers, see report purchase options.
Key Drivers of the Market Research industry in California
See how key industry drivers, such as median houshold income, new business formation, per capita disposable income, research and development expenditure, corporate profit and total advertising expenditure are impacting Market Research in California
California Economic Indicators
Median Houshold Income
New Business Formation
Per Capita Disposable Income
View more economic information in CA State Economic profile
US Key External Drivers
Research and development expenditure
Corporate profit
Total advertising expenditure
For the full list of industry drivers, see report purchase options.
County Data of the Market Research industry in California
Access proprietary data on county in the Market Research in California, such as Los Angeles County, San Francisco County and Santa Clara County. Data includes figures on revenue, establishments, employees and wages by counties.
Key Statistics of the Market Research industry in California
Download 18 years of historical data and 5 years of projected performance.
