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Media Buying Agencies in Georgia

Author.Name IBISWorld United States Last Updated: April 2025 NAICS GA54183

Media Buying Agencies in Georgia industry analysis

The Media Buying Agencies industry in Georgia is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments decreased an annualized -x.x% to xx locations. Industry employment has increased an annualized x.x% to xxx workers, while industry wages have increased an annualized x.x% to $x.x million.

Over the five years to 2030, the industry is expected to grow an annualized x.x% to $x.x million, while the national industry is expected to grow x.x%. Industry establishments are forecast to decline -x.x% to xx locations. Industry employment is expected to increase an annualized x.x% to xxx workers, while industry wages are forecast to increase x% to $x.x million.

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About the Media Buying Agencies in Georgia Market Research Report

What’s Included in the Media Buying Agencies in Georgia Market Research Report

Definition of the Media Buying Agencies in Georgia?

Media buying agencies purchase advertising time and space from media providers and resell it to advertisers. They can also be involved in planning individual campaigns and monitoring the results of advertising placements against agreed metrics, including target audience reach. Large advertisers may bypass this industry by using in-house media buying teams and dealing directly with media representatives.

What’s included in the Media Buying Agencies in Georgia?

The Media Buying Agencies in Georgia includes media buying services. Related terms covered in the Media Buying Agencies in Georgia industry report includes involves the creation of individual campaigns, the monitoring of the daily results of advertising placements and the implementation of adjustments where necessary, involves negotiating about the terms on which advertising is purchased on behalf of clients. deals are often aggregated across clients to obtain the best rates, media formats that include tv, radio, newspapers, magazines and billboards, media formats including online, cell phones and other digital devices, traditional media and new digital media such as cable and satellite tv, promotional activities undertaken to reach consumers directly. often includes direct mail, sms and e-mail, factors used to define target markets, including gender, average age, education and income, the number of magazines or other such media copies published, uses an automated marketing mechanism to purchase digital advertising space with computer algorithms deciding which ads to buy and how much should be paid for them and a software intermediary that allows two applications to interact with each other.

Industry Performance of the Media Buying Agencies industry in Georgia

Benchmark the Media Buying Agencies in Georgia industry performance with all GA county and national performance.

Media Buying Agencies in Georgia

#15 in Highest Revenue 0.8% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Media Buying Agencies in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Media Buying Agencies industry in Georgia

See how key industry drivers, such as median houshold income, new business formation, per capita disposable income, total advertising expenditure, consumer spending and corporate profit are impacting Media Buying Agencies in Georgia

Georgia Economic Indicators

Median Houshold Income
New Business Formation
Per Capita Disposable Income

View more economic information in GA State Economic profile

US Key External Drivers

Total advertising expenditure
Consumer spending
Corporate profit

For the full list of industry drivers, see report purchase options.

County Data of the Media Buying Agencies industry in Georgia

Access proprietary data on county in the Media Buying Agencies in Georgia, such as Fulton County, Gwinnett County and Cobb County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Media Buying Agencies industry in Georgia

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Media Buying Agencies industry in Georgia in 2025?

The market size of the Media Buying Agencies industry in Georgia is $107.9m in 2025.

How many businesses are there in the Media Buying Agencies industry in Georgia in 2025?

There are 26 businesses in the Media Buying Agencies industry in Georgia, which has been declining at an average annual rate of -1.5% from 2020 to 2025.

Has the Media Buying Agencies industry in Georgia grown or declined over the past 5 years?

The market size of the Media Buying Agencies industry in Georgia has been growing at an average annual rate of 2.9% from 2020 to 2025.

How many employees in the Media Buying Agencies industry in Georgia in 2025?

There are 276 employees in the Media Buying Agencies industry in Georgia, which has been growing at an average annual rate of 0.8% from 2020 to 2025.