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Dental Insurance in the US Industry Data and Analysis
Long-term demand for dental insurance has strengthened as consumers increasingly link oral health to physical wellness, social confidence and workplace outcomes. ADA data show that poor oral health affects self-esteem and participation, which has been a major factor in raising long-term dental plan enrollment from less than 176.0 million people in 2010 to more than 290.0 million at its 2022 peak. Medicaid continuity rules during the pandemic and ACA Marketplace subsidies supported enrollment, but post-pandemic Medicaid redeterminations and the expiration of enhanced Marketplace tax credits have tempered growth. Affordability remains a key constraint, as inflation, tariffs and elevated energy costs pressure household and employer budgets and increase interest in substitutes such as health savings accounts (HSAs) and dental discount plans. Recent court action limiting tariff authority may ease some cost pressure, though remaining trade measures and geopolitical uncertainty keep forecasts unsettled. Overall, revenue for dental insurers in the United States has expanded at a CAGR of 3.4% over the past five years, reaching $124.8 billion in 2026. This includes a 2.9% rise in revenue in that year.
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What's included in this industry analysis
IBISWorld's research coverage on the Dental Insurance industry in the United States includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released October 2026.
About this industry
What's this industry report about?
The Dental Insurance industry in the United States operates under the NAICS industry code OD4760. Sellers in this space underwrite dental insurance policies. Dental insurance helps cover the costs of dental care, ranging from basic preventative coverage to major dental work, depending on the type and scope of the insurance plan. Revenue from all dental insurance providers, including private health insurance, Medicare and Medicaid, is included in this industry. Related terms covered in the Dental Insurance industry in the United States include epsdt, deductible, claims, dental indemnity, discount dental plan and preferred provider organization (ppo).
What's included in this industry?
Products and services covered in Dental Insurance industry in the United States include Preferred provider organization plans, Government insurance and Health maintenance organization plans.
What companies are included in this industry?
Companies covered in the Dental Insurance industry in the United States include Cvs Health Corporation, Delta Dental Insurance Co. and Metlife, Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Dental Insurance industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Dental Insurance industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Dental Insurance industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Dental Insurance industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Dental Insurance industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Dental Insurance industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Dental Insurance industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Dental Insurance industry in the United States.
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Frequently Asked Questions
What is the market size of the Dental Insurance industry in the United States in 2026?
The market size of the Dental Insurance industry in the United States is $124.8bn in 2026.
How many businesses are there in the Dental Insurance industry in the United States in 2026?
There are 81 businesses in the Dental Insurance industry in the United States, which has grown at a CAGR of 1.6 % between 2021 and 2026.
How may import tariffs affect the Dental Insurance industry in the United States?
The Dental Insurance industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Dental Insurance industry in the United States?
The Dental Insurance industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Dental Insurance industry in the United States grown or declined over the past 5 years?
The market size of the Dental Insurance industry in the United States has been growing at a CAGR of 3.4 % between 2021 and 2026.
What is the forecast growth of the Dental Insurance industry in the United States over the next 5 years?
Over the next five years, the Dental Insurance industry in the United States is expected to grow.
What are the biggest companies in the Dental Insurance industry in the United States?
The biggest companies operating in the Dental Insurance industry in the United States are Cvs Health Corporation, Delta Dental Insurance Co. and Metlife, Inc.
What does the Dental Insurance industry in the United States include?
Selling dental PPO policies and Selling dental HMO policies are part of the Dental Insurance industry in the United States.
Which companies have the highest market share in the Dental Insurance industry in the United States?
The company holding the most market share in the Dental Insurance industry in the United States is Cvs Health Corporation.
How competitive is the Dental Insurance industry in the United States?
The level of competition is moderate and increasing in the Dental Insurance industry in the United States.
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