United States
US F323 |Business Environment Profile

Healthy eating index in the US - Data and Analysis (1980-2031)

The Healthy Eating Index is estimated to shrink 0.6% to reach 62.9% in 2025, reflecting ongoing pressures on diet quality in the United States. Despite growing public health initiatives and increasing awareness of nutrition-related diseases, diets are still influenced by the prevalence of processed snack foods and fast food options. Elevated food prices, particularly for fruits and vegetables, continue to be a significant barrier to healthy eating, contributing to sustained declines in the index in recent years. Aggressive marketing and a variety of unhealthy products have also contributed to a shift in consumer preference toward less nutritious options.Between 2020 and 2025, the index declined by 0.6% percentage points, from 64.9% to an estimated 62.9%. This trend is attributed to multiple factors, including volatile produce prices because of adverse weather in regions like Florida and the Midwest. Rising costs led consumers to reduce their intake of fruits and vegetables. Additionally, spikes in grain prices, driven by demand for plant-based biofuels, have increased overall food costs, prompting consumers to opt for more affordable yet less nutritious options. The COVID-19 pandemic also influenced eating patterns, as remote work and limited access to healthy foods led to increased snacking and consumption of processed foods. Although restrictions eased after 2021, snack foods remained popular due to product innovation and effective advertising.Countervailing factors have limited the decline of the index. Public health awareness efforts educated consumers about the risks of high sugar and fat intake, prompting reductions in corn syrup consumption. The adoption of low-carbohydrate, high-protein diets influenced habits, increasing meat demand. However, these categories already had high consumption levels, producing a mixed impact on dietary health.Over the years to 2025, changing consumer preferences, food price inflation, weather events, and pandemic disruptions led to a reduction in the Healthy Eating Index. While efforts to promote healthier lifestyles persisted, they were largely offset by macroeconomic and social trends favoring unhealthy foods.

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Curious about what drives these trends? IBISWorld's analyst coverage on the healthy eating index includes detailled analysis on the current performance, outlook and industries affected.

Healthy eating index

1980-2031

Estimated Value in 2025

XX
2020-25 CAGR XX%
2024-25 Change XX%

Forecast Value in 2031

XX
2025-31 CAGR XX%
2025-26 Change XX%

IBISWorld calculates a healthy eating index as the percentage of a recommended diet that an average American consumes. The percentage represents the degree that the average American adheres to the consumption guidelines set out by the US Department of Agriculture that are regularly updated every five years. The last recommended diet was released in 2015.

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Industries related to this market

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Related Industries

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Dessert Stores in the US
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Energy Drink Production in the US
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XX% XX% $XX
Food Delivery Services in the US
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XX% XX% $XX
Frozen Pizza Production in the US
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XX% XX% $XX
Juice Production in the US
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XX% XX% $XX
Kombucha Production in the US
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XX% XX% $XX
Online Vitamin & Supplement Sales in the US
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XX% XX% $XX
Patisseries and Cake Shops in the US
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XX% XX% $XX
Peanut Butter Production in the US
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XX% XX% $XX
Pizza Restaurants in the US
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XX% XX% $XX
Poke Shops in the US
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XX% XX% $XX
Potato Chip Production in the US
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XX% XX% $XX
Seasoning, Sauce and Condiment Production in the US
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XX% XX% $XX
Soy & Almond Milk Production in the US
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XX% XX% $XX
Specialty Food Stores in the US
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XX% XX% $XX
Vitamin & Supplement Manufacturing in the US
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XX% XX% $XX
Bakery Cafes in the US
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XX% XX% $XX
Bars & Nightclubs in the US
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XX% XX% $XX
BBQ Sauce Production in the US
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XX% XX% $XX
Beer, Wine & Liquor Stores in the US
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XX% XX% $XX
Bottled Water Production in the US
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XX% XX% $XX
Breakfast Restaurants & Diners in the US
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XX% XX% $XX
Bubble Tea Shops in the US
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XX% XX% $XX
Cocktail Bars in the US
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XX% XX% $XX
Compounding Pharmacies in the US
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XX% XX% $XX
Convenience Stores in the US
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XX% XX% $XX
Doughnut Stores in the US
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XX% XX% $XX
Fast Food Restaurants in the US
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XX% XX% $XX
Food Trucks in the US
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XX% XX% $XX
Frozen Food Production in the US
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XX% XX% $XX
Hydroponic Crop Farming in the US
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XX% XX% $XX
Hydroponic Growing Equipment Stores in the US
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XX% XX% $XX
Italian Restaurants in the US
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XX% XX% $XX
Juice & Smoothie Bars in the US
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XX% XX% $XX
Meal Kit Delivery Services in the US
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XX% XX% $XX
Mediterranean Restaurants in the US
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XX% XX% $XX
Pre-Made Salsa Production in the US
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XX% XX% $XX
Ramen Restaurants in the US
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XX% XX% $XX
RTD Tea Production in the US
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XX% XX% $XX
Single Location Full-Service Restaurants in the US
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XX% XX% $XX
Sports Bars in the US
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XX% XX% $XX
Sugarcane Harvesting in the US
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XX% XX% $XX
Sushi Restaurants in the US
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XX% XX% $XX
Vegetarian & Vegan Restaurants in the US
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XX% XX% $XX
Vending Machine Operators in the US
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XX% XX% $XX
Weight Loss Services in the US
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XX% XX% $XX
Yogurt Production in the US
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XX% XX% $XX
Baking Mix & Prepared Food Production in the US
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XX% XX% $XX
Barbecue Restaurants in the US
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XX% XX% $XX
Burger Restaurants in the US
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XX% XX% $XX
Cattle & Hog Wholesaling in the US
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XX% XX% $XX
Chinese Restaurants in the US
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XX% XX% $XX
Dental Insurance in the US
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XX% XX% $XX
Fast Food Chicken Restaurants in the US
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XX% XX% $XX
Fresh Bread & Bakery Goods Wholesaling in the US
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XX% XX% $XX
Ice Cream Production in the US
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XX% XX% $XX
Nutritionists & Dietitians in the US
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XX% XX% $XX
Organic Crop Farming in the US
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Street Vendors in the US
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Sugar Processing in the US
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Supermarkets & Grocery Stores in the US
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XX% XX% $XX
Yeast & Bacteria for Food Production in the US
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XX% XX% $XX
Chocolate Production in the US
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Dialysis Centers in the US
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XX% XX% $XX
Dried Fruit & Vegetable Snack Production in the US
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XX% XX% $XX
Dry Pasta Production in the US
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XX% XX% $XX
Fruit & Vegetable Wholesaling in the US
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XX% XX% $XX
Glucose Meter Manufacturing in the US
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XX% XX% $XX
Herbal Tea Production in the US
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XX% XX% $XX
Ice Cream Stores in the US
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XX% XX% $XX
Paper Bag & Disposable Plastic Product Wholesaling in the US
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XX% XX% $XX
Personal Trainers in the US
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Popcorn Production in the US
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Tea Production in the US
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Vegetable Farming in the US
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Wine Bars in the US
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Frequently Asked Questions

What was the healthy eating index in the US in 2025?

The healthy eating index in the US in 2025 was 62.93%.

How has the healthy eating index in the US changed in 2025?

The healthy eating index in the US declined by -0.62% in 2025.

What was the forecast growth rate of healthy eating index in the US over the next five years?

IBISWorld’s data and analysis on healthy eating index in the US includes forecasted growth rates over the next five years.

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