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Online Food Ordering & Delivery Platforms in the UK - Market Research Report (2014-2029)

Gaetana Mak Gaetana Mak London, United Kingdom Last Updated: October 2024 SIC SP0.040

Revenue

£3.8bn

2024-25

£3.8bn

Past 5-Year Growth

Profit

£XXX.Xm

Employees

6,885

Businesses

137

Wages

£XXX.Xm

Online Food Ordering & Delivery Platforms in the UK industry analysis

Over the five years through 2024-25, online food ordering and delivery platforms revenue is anticipated to rise at a compound annual rate of 15.2%. Meal stipends and sales from commercial markets are rising as workers return to the office and the workload increases. Time-poor consumers increasingly turn to food ordering and delivery platforms for convenient, quick and high-quality food.
Growing demand from food outlets has enabled platforms to expand their food range. In particular, restaurants and takeaways have joined online food platforms to gain access to a broader consumer base and greater exposure with little additional expenditure. Nevertheless, platforms continue to face numerous challenges, primarily in the form of pricing pressures, employment litigation and waning demand as consumer confidence stumble, despite inflation dropping. However, the ultra-rapid grocery segment offers a degree of relief. In 2024-25, revenue is expected to grow by 5% to £3.8 billion, while the average industry profit margin is slated to be 6.3%.
Over the five years through 2029-30, revenue is forecast to grow at a compound annual rate of 2.9% to reach £4.4 billion. Increasingly busy consumer lifestyles will continue to raise demand and convenience will remain king. Demand from restaurants and takeaways is anticipated to follow an upward trajectory as food outlets seek the benefits of increased exposure and wider market reach at little extra cost. The range of cuisines and products will remain important and platforms can boost interest by targeting niche markets and personalising content. More members of Gen Z will enter the workforce and become a significant source of spending power.

Trends and Insights

  • Rising pressure drive platforms to up their charges. Food delivery apps are upping commission and delivery fees, pushing many consumers to swap ordering in for home-cooked meals to save money.
  • An on-the-go mentality at work supports fast-food sales. Meals like buddha and poke bowls are climbing the ranks thanks to rising health consciousness and individuals returning to offices and wanting a speedy but nutritious lunch.
  • The capital offers an abundance of revenue opportunities. London holds the most online food platform establishments, as it’s home to a large population and many restaurants and offices.
  • Strong online traffic encourages restaurants to sign up. Fast delivery, a diverse range of cuisines and low prices attract site traffic, customer orders and a high order conversion rate.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 15.6 % over the past five years, to reach an estimated £3.8bn in 2024.

Trends and Insights

The return to offices means orders from workaholics are on the up

  • Meal stipends and purchases from commercial markets are on the rise, as a growing number of workers return to the office and face escalating workloads. This shift is prompting more employees to eat dinners at their desks.
  • Additional trends and insights available with purchase
Online Food Ordering & Delivery Platforms in the UK
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Convenience is king and subscription models mean a consistent revenue stream

  • The average working hours will rise, pushing sales from time-pressured consumers.

Biggest companies in the Online Food Ordering & Delivery Platforms in the UK

Company
Market Share (%)
2025
Revenue (£m)
2025
Just Eat.co.uk Ltd
1,097.4
Deliveroo plc
1,083.7
Uber Technologies Inc
638.9

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Food Ordering & Delivery Platforms in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Takeaway meals, Fast-food meals and Restaurant meals. Takeaway meals is the largest segment of the Online Food Ordering & Delivery Platforms in the UK.

Trends and Insights

Time-strapped consumers and nights in fuel fast-food sales

  • Fast food is food with a strong priority placed on speed of service. The most popular fast foods are burgers, fried chicken, sandwiches and salad bowls. The segment is dominated by large household names (McDonald's, Greggs).
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry players facilitate meal deliveries by operating online food ordering and delivery platforms. These platforms connect users with food outlets and delivery drivers. Operators generate revenue by taking a share of the total transaction, restaurant sign-up fees, and service and delivery fees charged to consumers.

What's included in this industry?

Takeaway mealsFast-food mealsRestaurant mealsGroceriesBeveragesDesserts and pastries

Companies

Just Eat.co.uk LtdDeliveroo plcUber Technologies Inc

Purchase this report to view all 4 major companies in this industry.

Related Terms

SUBSCRIPTION VIDEO ON DEMAND (SVOD)GHOST KITCHENZERO-HOUR CONTRACT

Industry Code

SIC 2007

SIC 56.10/1 - Online Food Ordering & Delivery Platforms in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Rising pressure drive platforms to up their charges. Food delivery apps are upping commission and delivery fees, pushing many consumers to swap ordering in for home-cooked me...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

An on-the-go mentality at work supports fast-food sales. Meals like buddha and poke bowls are climbing the ranks thanks to rising health consciousness and individuals returni...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The capital offers an abundance of revenue opportunities. London holds the most online food platform establishments, as it’s home to a large population and many restaurants a...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Strong online traffic encourages restaurants to sign up. Fast delivery, a diverse range of cuisines and low prices attract site traffic, customer orders and a high order conv...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Deliveroo's subscription offerings drives up orders. Since 2017, consumers have been able to unlock access to unlimited free delivery for a fixed monthly fee through the Deli...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Just Eat.co.uk Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Deliveroo plc's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Uber Technologies Inc's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Just Eat.co.uk Ltd, and factors influencing its performance in the industry
  • Description and key data for Deliveroo plc, and factors influencing its performance in the industry
  • Description and key data for Uber Technologies Inc, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Food platforms adapt to growing demand for healthier foods. Health consciousness continues to creep upwards, eating into the share of orders from takeaway meals and driving p...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The changing employment status of workers pushes up wages. Uber has been told by courts to treat its UK drivers as employees rather than self-employed, while Deliveroo signed...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom in 2024?

The market size of the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom is £3.8bn in 2024.

How many businesses are there in the Online Food Ordering & Delivery Platforms in the UK industry in 2024?

There are 137 businesses in the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom, which has grown at a CAGR of 7.8 % between 2019 and 2024.

Has the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom has been growing at a CAGR of 15.6 % between 2019 and 2024.

What is the forecast growth of the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the Online Food Ordering & Delivery Platforms in the UK market in United Kingdom?

The biggest companies operating in the Online Food Ordering & Delivery Platforms market in United Kingdom are Just Eat.co.uk Ltd, Deliveroo plc and Uber Technologies Inc

What does the Online Food Ordering & Delivery Platforms in the UK in United Kingdom include?

Takeaway meals and Fast-food meals are part of the Online Food Ordering & Delivery Platforms in the UK industry.

Which companies have the highest market share in the Online Food Ordering & Delivery Platforms in the UK in United Kingdom?

The company holding the most market share in United Kingdom is Just Eat.co.uk Ltd.

How competitive is the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom?

The level of competition is high and increasing in the Online Food Ordering & Delivery Platforms in the UK industry in United Kingdom.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Supermarkets in the UK

Complementors

  • Postal & Courier Activities in the UK
  • Full-Service Restaurants in the UK
  • Takeaway & Fast-Food Restaurants in the UK

International industries

  • Online Food Ordering and Delivery Platforms in Australia

View all industries in United Kingdom

Methodology

How are IBISWorld reports created?

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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