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Breakfast Cereals & Cereal-Based Foods Production in the UK Industry Data and Analysis
Companies in the Breakfast Cereal and Cereal-Based Foods Production industry mainly supply supermarkets and grocery stores. Changing consumer tastes have weighed on the industry's performance, with health concerns playing a much more substantial role in consumers' food choices. Media scrutiny of the high sugar content of many processed kinds of cereal has slashed sales. At the same time, healthier alternatives, like porridge, muesli and granola, have grown in popularity thanks to their perceived health benefits compared to traditional cereals. Overall, health concerns have negatively influenced revenue over the last five years, with revenue anticipated to fall at a compound annual rate of 9.9%. to £2.5 billion in 2025-26.
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What's included in this industry analysis
IBISWorld's research coverage on the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom operates under the SIC industry code C10.612. The Breakfast Cereals and Cereal-Based Foods Production industry includes companies that manufacture cereal breakfast foods and mill rice and vegetables. It excludes the production of flour and meal from potatoes. Related terms covered in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom include ready-to-eat cereal, milling, muesli, own-label and hfss.
What's included in this industry?
Products and services covered in Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom include Hot cereals, Cold cereals and Cereal bars and snacks.
What companies are included in this industry?
Companies covered in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom include Weetabix Ltd, Cereal Partners UK and Kellogg Company of Great Britain Ltd.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom.
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Frequently Asked Questions
What is the market size of the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom in 2026?
The market size of the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom is £2.5bn in 2026.
How many businesses are there in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom in 2025?
There are 95 businesses in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom, which has grown at a CAGR of 4.8 % between 2020 and 2025.
How may import tariffs affect the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom?
The Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom?
The Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom has been declining at a CAGR of 9.9 % between 2020 and 2025.
What is the forecast growth of the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom over the next 5 years?
Over the next five years, the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom is expected to grow.
What are the biggest companies in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom?
The biggest companies operating in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom are Weetabix Ltd, Cereal Partners UK and Kellogg Company of Great Britain Ltd
What does the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom include?
Cold cereals and Cereal bars and snacks are part of the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom.
Which companies have the highest market share in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom?
The company holding the most market share in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom is Weetabix Ltd.
How competitive is the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom?
The level of competition is high and steady in the Breakfast Cereals & Cereal-Based Foods Production industry in the United Kingdom.
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