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The IT&TAI is forecast to increase at a compound annual rate of 3.2% over the five-year period through 2026, to reach 162.1 points. This marks a clear acceleration on the preceding five-year period, and the source of that acceleration has shifted. Growth in the early part of the period was carried by the tail-end of the pandemic-induced surge in remote working, video-conferencing and cloud-based software adoption; growth in the latter part has been driven overwhelmingly by the AI components of the index. Among UK businesses with 10 or more employees, self-reported use of at least one AI technology has risen from around 12% in late 2023 to around 35% by June 2026, with large firms leading the way and information and communication businesses (58%) far ahead of construction (13%). On the individual side, Ofcom research indicates that over half of adults (54%) now report using AI tools such as ChatGPT, Copilot or Gemini, up from 31% in 2024, with uptake concentrated among under-35s. By contrast, the more traditional proxies have all but saturated. The adoption rate of well-established tech like internet access, whether in the household or business market, and of mobile connectivity has slowed to a crawl.
Curious about what drives these trends? IBISWorld's analyst coverage on the it and telecommunications adoption includes detailled analysis on the current performance, outlook and industries affected.
2000-2033
This report analyses the rate of information technology and telecommunications (IT&T) adoption in the UK, which is quantified by, and analysed in accordance with, the IBISWorld-created Information Technology and Telecommunications Adoption Index (IT&TAI). The IT&TAI equally weighs proxies for household, individual and business adoption of IT&T - these proxies are, within a given calendar year, the proportion of UK households which had internet access, for households; the proportion of adults aged 16 and over in Great Britain which had mobile internet access and those which purchased goods or services online (i.e. proxy for e-commerce) and the proportion of individuals who have used AI in the last 12 months, for individuals; and the proportion of UK companies with 10 or more employees which had internet access, those which operate a commercial website, and those that use AI tools in their operations, for businesses. The resultant index reflects the rate at which society as a whole is incorporating IT&T technologies into everyday activities. However, it must be noted that what is perceived to be "the rate of IT&T adoption" is difficult to quantify. The data, which is presented in calendar years, is sourced from the Office for National Statistics (ONS) records with regards to internet access among households and individuals, in addition to data concerning e-commerce and information and communications technology (ICT) in the business environment. In addition to estimates, this data is manipulated by IBISWorld.
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The it and telecommunications adoption in the UK in 2026 was 162.12 index points.
The it and telecommunications adoption in the UK grew by 2.13% in 2026.
IBISWorld’s data and analysis on it and telecommunications adoption in the UK includes forecasted growth rates over the next five years.