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E-Commerce in Spain - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ES-G4791 April 2024 Factsheet

Revenue

€5.4bn

2019-2024 5.5 %
2024-2029 X.X %

Employees

19,955

2019-2024 7.3 %
2024-2029 X.X %

Businesses

7,794

2019-2024 0.0 %
2024-2029 X.X %

Wages

€XXX.Xm

2019-2024 X.X %
2024-2029 X.X %

E-Commerce in Spain market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Spain compared to Europe?

Country Benchmarking

Industry Data Spain

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#8 In Europe
Business
#12 In Europe
Employees
#10 In Europe
Wages
#9 In Europe

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E-commerce companies sell various goods and associated services through online portals, either on websites, mobile applications or integrated into social media platforms. Internet access across Europe is rapidly accelerating, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2024, e-commerce revenue in Europe is forecast to climb at a compound annual rate of 2.9% to reach €324.9 billion.

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Enterprises
Number of businesses in 2024

Biggest companies in the E-Commerce in Spain

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
ASOS plc
5,469.9
10.9
0.2
Boohoo Group plc
2,457.8
0.5
0.0
Etsy Inc
2,868.4
94.7
3.3

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Top Questions Answered in this Report

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What is the market size of the E-Commerce industry in Spain in 2024?

The market size of the E-Commerce industry in Spain is €5.4bn in 2024.

How many businesses are there in the E-Commerce in Spain industry in 2024?

There are 7,794 businesses in the E-Commerce industry in Spain, which has declined at a CAGR of 0.0 % between 2019 and 2024.

Has the E-Commerce industry in Spain grown or declined over the past 5 years?

The market size of the E-Commerce industry in Spain has been declining at a CAGR of 5.5 % between 2019 and 2024.

What is the forecast growth of the E-Commerce industry in Spain over the next 5 years?

Over the next five years, the E-Commerce industry in Spain is expected to grow.

What are the biggest companies in the E-Commerce market in Spain?

The biggest companies operating in the E-Commerce market in Spain are ASOS plc, Boohoo Group plc and Etsy Inc

What does the E-Commerce in Spain include?

Groceries and Furniture, home décor and household appliances are part of the E-Commerce industry.

Which companies have the highest market share in the E-Commerce in Spain?

The company holding the most market share in Spain is ASOS plc.

How competitive is the E-Commerce industry in Spain?

The level of competition is high and steady in the E-Commerce industry in Spain.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in this industry retail a wide variety of products via the internet, mail order, TV and phone. Online auction sites are included, but the sale of motor vehicles and associated parts is not covered.

Related Terms

OMNICHANNEL RETAILBIG DATAE-TAILER

What's included in this industry?

Groceries Furniture, home décor and household appliances Clothing, accessories, footwear and lifestyle products Electronic devices and other media Toys, hobby-related products and DIY Other

Companies

ASOS plcBoohoo Group plcEtsy Inc

Industry Code

ISIC 2006

4791 - Retail sale via mail order houses or via Internet in Spain

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the E-Commerce in Spain industry?


Outlook

Analysis

What's driving the E-Commerce in Spain industry outlook?


Volatility

Analysis

What influences volatility in the E-Commerce in Spain industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the E-Commerce in Spain industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Sustainable and smart products are sought after. E-tailers are tapping into the rapidly growing market for sustainably made and smart products.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the E-Commerce in Spain industry's products and services performing?

Analysis

What are innovations in the E-Commerce in Spain industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the E-Commerce in Spain industry?


International Trade

Highlights

  • Total Imports into Spain
  • Total Exports into Spain
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

A handful of players dominate the scene. International giant, Amazon, leads the way but there are several players that dominate regional markets, like Zalando and Otto.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the E-Commerce in Spain located?

Companies

Data Tables

Top 3 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Waste and data regulations are increasingly stringent. In the EU and other countries like the UK, governments are (or are planning on) implementing stricter regulations relating to single-use plastics and how data is used.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the E-Commerce in Spain industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Profitability is boosted by low overhead costs. Online stores benefit from savings related to not having a bricks-and-mortar, allowing them to allocate a larger portion of revenue generated for profit.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the E-Commerce in Spain industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.