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Reliable industry insights made for Sales

Spend less time on prep and more time closing deals.

Unlock faster research for better conversations

22,410 sales professionals globally trust IBISWorld as their source of industry intelligence

110 expert, in-house analysts produce unbiased, human-verified data and analysis for you

3x more industries coveredthan other industry research providers

Stand out from the competition

At IBISWorld, we believe in the power of unlocking answers to complex questions. We give you the industry trends you need to build trust and position your solution as the right fit. From opening conversations to closing deals, show up informed and confident.

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We don’t win until you close

When we say comprehensive coverage, we mean it—for every step along the way.

Enablement & Sales Planning

Without clear market insights, sales planning can feel like a guessing game. Growth forecasts, market size data and risk scores help you prioritize high-opportunity segments and focus outreach where it’s most likely to drive results.

  • Find growth opportunities using forward-looking performance and trend data
  • Focus prospecting efforts on industries with strong outlooks and lower risk
  • Support smarter sales planning with insight into buyer needs and external pressures

More from IBISWorld for Enablement & Sales Planning

From Data to Deals: Sibco Powers Business Development Strategies for Bankers with IBISWorld

From Data to Deals: Sibco Powers Business Development Strategies for Bankers with IBISWorld

Watch Sibco demonstrate how to leverage IBISWorld's data to craft smarter business development strategies, drive growth, and stay ahead in a competitive market.

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From Pipeline Challenges to Sales Wins with IBISWorld’s Sales Edge

From Pipeline Challenges to Sales Wins with IBISWorld’s Sales Edge

Conquer pipeline challenges and close more deals with IBISWorld’s Sales Edge—data-driven targeting, AI insights, and genuine client connections.

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Q&A: How to Build Data-Backed Sales Playbooks

Q&A: How to Build Data-Backed Sales Playbooks

With Capital Performance Group, Matt Murphy discusses how institutions are adopting standardized sales practices to identify promising customers and increase deal closures.

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Meeting Prep

Understanding your prospects industry is crucial to leading productive and engaging conversations. Access to trends, forecasts and market pressures gives you the context to ask smarter questions, tailor your message and make every minute count.

  • Quickly understand the forces shaping your prospect’s industry, from growth trends to key risks
  • Tailor your pitch using external data on cost pressures, demand drivers and market conditions
  • Build credibility by asking informed questions that reflect real-world business challenges

Relationship Management

Make your calls with decision makers memorable. Cut through the noise with relevant perspectives, timely guidance and smarter questions that build credibility fast.

  • Bring fresh insights to every conversation using trends, forecasts and external pressures
  • Anticipate client needs by understanding the challenges shaping their industry
  • Build trust by demonstrating real knowledge of what matters to their business

Products for building stronger pipelines

Industry Research Reports

Know your prospects’ industries better than they do.

  • Spot high-potential industries and prioritize accounts most likely to convert
  • Pinpoint key trends shaping your prospect’s market, challenges and goals
  • Tailor your pitch with data-backed insights
Explore Industry Research Reports
Industry Research Reports

Salesforce App

Join every meeting ready to close.

  • Uncover your prospect’s challenges, opportunities and market pressures before you call
  • Access relevant industry data and trends where you work
  • Highlight trends to position your solution as timely and relevant
Explore Call Prep Insights
Salesforce App

Business Environment Profiles

Stay ahead and sell with confidence.

  • Spot emerging trends that signal new opportunities or risks
  • See how economic shifts and market forces impact your prospects
  • Back your sales strategy with insights that prove your solution’s relevance
Explore Business Environment Profiles
Business Environment Profiles

Learn about other products for sales

Phil, Your AI Economist

Ask Phil to tailor your pitches using trends in your target prospect’s industry.

Meet Phil

Segment Benchmarking

Benchmark a prospect against similar-sized businesses in the US for a clearer, more granular understanding of their performance.

Explore Segment Benchmarking

State & Provincial Reports

Explore local industry trends to identify opportunities and strengthen your pitch with location-specific data.

Unlock your personalized free demo

Explore top-rated industry research tools and learn how to tackle business challenges with data.

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Coact

“IBISWorld gives us a basis for making strategic decisions on our prospecting list. It allows us to say 'yes, this is a good industry to target' and more importantly, 'this is why you should.'”

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