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Hardware & Home Improvement Stores in Portugal - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

PT-G4752 April 2024 Factsheet

Revenue

€2.7bn

2019-2024 1.5 %
2024-2029 X.X %

Employees

20,373

2019-2024 0.1 %
2024-2029 X.X %

Businesses

4,610

2019-2024 1.4 %
2024-2029 X.X %

Wages

€XXX.Xm

2019-2024 X.X %
2024-2029 X.X %

Hardware & Home Improvement Stores in Portugal market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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National industry coverage with a European twist

  • Market estimates from 2014-2029
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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Portugal compared to Europe?

Country Benchmarking

Industry Data Portugal

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#17 In Europe
Business
#10 In Europe
Employees
#11 In Europe
Wages
#14 In Europe

View industry report for Europe

Hardware and home improvement stores’ revenue is forecast to rise at a compound annual rate of 1.4% over the five years through 2024 to reach €155.8 billion. Private spending on home renovation and maintenance, construction activity, environmental awareness and the number of households each play their part in determining sales. The EU and the UK enjoyed a housing market boom prior to 2023, when soaring mortgage rates deterred many from buying a new house. While demand for outfitting new houses is down, more Europeans are turning to repair, maintenance and renovation work on their existing properties, helping to raise sales of hardware and home improvement products. This trend accelerated during the COVID-19 pandemic, as people confined to their homes looked to refresh their surroundings and found themselves with more time to dedicate to DIY projects. Hardware and home improvement stores were deemed by many governments as essential businesses, allowing them to remain open during the lockdowns.

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Enterprises
Number of businesses in 2024

Biggest companies in the Hardware & Home Improvement Stores in Portugal

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Groupe Adeo SA
40,156.2
1,204.7
3.0
Kingfisher plc
14,570.3
801.4
5.5

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Top Questions Answered in this Report

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What is the market size of the Hardware & Home Improvement Stores industry in Portugal in 2024?

The market size of the Hardware & Home Improvement Stores industry in Portugal is €2.7bn in 2024.

How many businesses are there in the Hardware & Home Improvement Stores in Portugal industry in 2024?

There are 4,610 businesses in the Hardware & Home Improvement Stores industry in Portugal, which has declined at a CAGR of 1.4 % between 2019 and 2024.

Has the Hardware & Home Improvement Stores industry in Portugal grown or declined over the past 5 years?

The market size of the Hardware & Home Improvement Stores industry in Portugal has been declining at a CAGR of 1.5 % between 2019 and 2024.

What is the forecast growth of the Hardware & Home Improvement Stores industry in Portugal over the next 5 years?

Over the next five years, the Hardware & Home Improvement Stores industry in Portugal is expected to grow.

What are the biggest companies in the Hardware & Home Improvement Stores market in Portugal?

The biggest companies operating in the Hardware & Home Improvement Stores market in Portugal are Groupe Adeo SA and Kingfisher plc

What does the Hardware & Home Improvement Stores in Portugal include?

Building materials and Power tools are part of the Hardware & Home Improvement Stores industry.

Which companies have the highest market share in the Hardware & Home Improvement Stores in Portugal?

The company holding the most market share in Portugal is Groupe Adeo SA.

How competitive is the Hardware & Home Improvement Stores industry in Portugal?

The level of competition is moderate and steady in the Hardware & Home Improvement Stores industry in Portugal.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in this industry specialise in retailing a range of hardware and home improvement equipment to domestic and commercial customers. Products include do-it-yourself (DIY) equipment, building materials, paints, glass and other hardware products.

Related Terms

DO-IT-YOURSELF (DIY)MULTICHANNEL RETAILINGBIG-BOX STORE

What's included in this industry?

Building materials Power tools Gardening and landscaping tools Heating and plumbing equipment Wall decor and paints Other

Companies

Groupe Adeo SAKingfisher plc

Industry Code

ISIC 2006

4752 - Retail sale of hardware, paints and glass in specialized stores in Portugal

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Hardware & Home Improvement Stores in Portugal industry?


Outlook

Analysis

What's driving the Hardware & Home Improvement Stores in Portugal industry outlook?


Volatility

Analysis

What influences volatility in the Hardware & Home Improvement Stores in Portugal industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Hardware & Home Improvement Stores in Portugal industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Sustainable and efficient products are in vogue. Customers are demanding hardware to be made from sustainable materials, as well as wanting it to be highly energy-efficient.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Hardware & Home Improvement Stores in Portugal industry's products and services performing?

Analysis

What are innovations in the Hardware & Home Improvement Stores in Portugal industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Hardware & Home Improvement Stores in Portugal industry?


International Trade

Highlights

  • Total Imports into Portugal
  • Total Exports into Portugal
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

A handful of companies dominate the market. Companies like Adeo and Kingfisher operate a large number of stores across multiple European countries, making themselves the go-to retailer.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Hardware & Home Improvement Stores in Portugal located?

Companies

Data Tables

Top 2 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

The regulatory landscape sets strict product standards. Hardware and home improvement stores must ensure their products meet safety standards and environmental regulations.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Hardware & Home Improvement Stores in Portugal industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Consumer confidence drives big-ticket buys. When consumers feel more positive about their financial outlook, they spend more on high-value items, which often carry a high profit margin.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Hardware & Home Improvement Stores in Portugal industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.