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TV Broadcasting in New Zealand Industry Data and Analysis
New Zealand's TV Broadcasting industry has contracted sharply over the five years through 2026-27, with revenue falling at an annualised 7.7% to $956.5 million, including an 8.7% drop in the current year alone. Two revenue streams fell at once. Advertisers moved marketing budgets to digital platforms outside the industry, while households cancelled or downgraded broadcast pay-TV subscriptions as subscription video on demand services like Netflix, Amazon Prime Video and Sky's own Neon, all substitutes that sit outside the industry, weakened the pricing case for linear television. Weak consumer sentiment and falling real household discretionary income deepened both trends simultaneously. Even so, deep cost cuts at Sky Network Television and Television New Zealand (TVNZ), across both workforce and programming, kept the industry marginally profitable and held the profit margin at 8.6%.
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What's included in this industry analysis
IBISWorld's research coverage on the TV Broadcasting industry in New Zealand includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released July 2026.
About this industry
What's this industry report about?
The TV Broadcasting industry in New Zealand operates under the ANZSIC industry code J5620NZ. The industry includes firms that broadcast visual content on free-to-air television or on a subscription basis, which is typically through a digital terrestrial broadcast, cable or satellite. The industry excludes revenue derived from SVOD and internet protocol television services that are transmitted online. Related terms covered in the TV Broadcasting industry in New Zealand include premium content, subscription video on demand (svod) and internet protocol television.
What's included in this industry?
Products and services covered in TV Broadcasting industry in New Zealand include Subscription television network operation, Free-to-air television network operation and Government-supported network operation.
What companies are included in this industry?
Companies covered in the TV Broadcasting industry in New Zealand include TVNZ, Discovery NZ and Sky Network Television.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the TV Broadcasting industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the TV Broadcasting industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the TV Broadcasting industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the TV Broadcasting industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the TV Broadcasting industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the TV Broadcasting industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the TV Broadcasting industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the TV Broadcasting industry in New Zealand.
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Frequently Asked Questions
What is the market size of the TV Broadcasting industry in New Zealand in 2026?
The market size of the TV Broadcasting industry in New Zealand is $956.5m in 2026.
How many businesses are there in the TV Broadcasting industry in New Zealand in 2026?
There are 46 businesses in the TV Broadcasting industry in New Zealand, which has declined at a CAGR of 2.0 % between 2021 and 2026.
How may import tariffs affect the TV Broadcasting industry in New Zealand?
The TV Broadcasting industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the TV Broadcasting industry in New Zealand?
The TV Broadcasting industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the TV Broadcasting industry in New Zealand grown or declined over the past 5 years?
The market size of the TV Broadcasting industry in New Zealand has been declining at a CAGR of 7.7 % between 2021 and 2026.
What is the forecast growth of the TV Broadcasting industry in New Zealand over the next 5 years?
Over the next five years, the TV Broadcasting industry in New Zealand is expected to decline.
What are the biggest companies in the TV Broadcasting industry in New Zealand?
The biggest companies operating in the TV Broadcasting industry in New Zealand are TVNZ, Discovery NZ and Sky Network Television
What does the TV Broadcasting industry in New Zealand include?
Government-supported TV and Free-to-air TV are part of the TV Broadcasting industry in New Zealand.
Which companies have the highest market share in the TV Broadcasting industry in New Zealand?
The company holding the most market share in the TV Broadcasting industry in New Zealand is TVNZ.
How competitive is the TV Broadcasting industry in New Zealand?
The level of competition is high and increasing in the TV Broadcasting industry in New Zealand.
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