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Satellite TV Providers in the US Industry Data and Analysis
Satellite television (TV) has become a business of raising prices on a shrinking base, as households swap dish subscriptions for streaming. Price increases cushion revenue, but content owners reset carriage fees upward at certain renewals, particularly for local broadcast channels. Dish TV, the satellite service of Dish DBS, lost 12.0% of its subscribers in the year to 30 June 2026, per EchoStar's Form 10-Q, far sharper than the milder fall in industry revenue. Dish DBS, the direct broadcast satellite (DBS) operator, is one of only two main providers, alongside DirecTV, so the gap reflects scope. Despite five years of erosion, the profit margin held nearly steady in 2026. Revenue fell at an annualized rate of 6.3% through the end of 2026, and a 1.9% drop in 2026 is estimated to leave it at $38.3 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Satellite TV Providers industry in the United States includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released October 2026.
About this industry
What's this industry report about?
The Satellite TV Providers industry in the United States operates under the NAICS industry code 51711b. Satellite TV providers distribute TV programs on a subscription or fee basis through direct broadcast satellites. These TV providers also include multipoint distribution system operators that deliver wireless TV programming using ground stations. However, these companies operate in rural areas and have a negligible impact on satellite TV performance. These providers exclude broadcast TV networks and other satellite telecommunications providers. Related terms covered in the Satellite TV Providers industry in the United States include direct broadcast satellite (dbs), programming, federal communications commission (fcc), churn rate, digital video recorder (dvr) and millennials.
What's included in this industry?
Products and services covered in Satellite TV Providers industry in the United States include Basic programming, Premium programming and Pay-per-view.
What companies are included in this industry?
Companies covered in the Satellite TV Providers industry in the United States include At&T Inc. and Dish Network Corporation.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Satellite TV Providers industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Satellite TV Providers industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Satellite TV Providers industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Satellite TV Providers industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Satellite TV Providers industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Satellite TV Providers industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Satellite TV Providers industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Satellite TV Providers industry in the United States.
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Frequently Asked Questions
What is the market size of the Satellite TV Providers industry in the United States in 2026?
The market size of the Satellite TV Providers industry in the United States is $38.3bn in 2026.
How many businesses are there in the Satellite TV Providers industry in the United States in 2026?
There are 1,392 businesses in the Satellite TV Providers industry in the United States, which has grown at a CAGR of 3.8 % between 2021 and 2026.
How may import tariffs affect the Satellite TV Providers industry in the United States?
The Satellite TV Providers industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Satellite TV Providers industry in the United States?
The Satellite TV Providers industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Satellite TV Providers industry in the United States grown or declined over the past 5 years?
The market size of the Satellite TV Providers industry in the United States has been declining at a CAGR of 6.3 % between 2021 and 2026.
What is the forecast growth of the Satellite TV Providers industry in the United States over the next 5 years?
Over the next five years, the Satellite TV Providers industry in the United States is expected to decline.
What are the biggest companies in the Satellite TV Providers industry in the United States?
The biggest companies operating in the Satellite TV Providers industry in the United States are At&T Inc. and Dish Network Corporation
What does the Satellite TV Providers industry in the United States include?
Providing basic satellite TV programming and Providing premium satellite TV programming are part of the Satellite TV Providers industry in the United States.
Which companies have the highest market share in the Satellite TV Providers industry in the United States?
The company holding the most market share in the Satellite TV Providers industry in the United States is At&T Inc..
How competitive is the Satellite TV Providers industry in the United States?
The level of competition is high and increasing in the Satellite TV Providers industry in the United States.
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