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Biscuit Manufacturing in New Zealand Industry Data and Analysis
Despite challenging conditions, biscuit manufacturers have persevered, with industry revenue is expected to have climbed at an annualised 2.9% over the five years through 2026-27, to $587.9 million, including a 2.0% revenue jump in the current year. Many consumers remain steadfast in their consumption habits and loyalty to certain brands, providing biscuit manufacturers with a steady stream of revenue even amid cost-of-living pressures. However, other consumers are increasingly seeking out functional health-focused snack offerings, to the detriment of biscuit manufacturers. This shift has especially affected crackers and crispbread, which compete directly with functional snack products and are losing out owing to the latter's more clearly defined health benefits. Manufacturers are adapting to these changes, introducing new, healthier product ranges, like breakfast biscuits, which command higher margins.
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What's included in this industry analysis
IBISWorld's research coverage on the Biscuit Manufacturing industry in New Zealand includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released August 2026.
About this industry
What's this industry report about?
The Biscuit Manufacturing industry in New Zealand operates under the ANZSIC industry code C1173NZ. Industry manufacturers produce biscuits in factories. Players also produce biscuit dough, ice cream cones and rusk. Companies that manufacture biscuits and sell directly to consumers from the same premises are excluded from the industry. Related terms covered in the Biscuit Manufacturing industry in New Zealand include private label, goji berries and rusk.
What's included in this industry?
Products and services covered in Biscuit Manufacturing industry in New Zealand include Sweet biscuits, Crackers and crispbreads and Chocolate biscuits.
What companies are included in this industry?
Companies covered in the Biscuit Manufacturing industry in New Zealand include Snack Brands, Snack Brands and Cookie Time.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Biscuit Manufacturing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Biscuit Manufacturing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Biscuit Manufacturing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Biscuit Manufacturing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Biscuit Manufacturing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Biscuit Manufacturing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Biscuit Manufacturing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Biscuit Manufacturing industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Biscuit Manufacturing industry in New Zealand in 2026?
The market size of the Biscuit Manufacturing industry in New Zealand is $587.9m in 2026.
How many businesses are there in the Biscuit Manufacturing industry in New Zealand in 2026?
There are 32 businesses in the Biscuit Manufacturing industry in New Zealand, which has grown at a CAGR of 1.3 % between 2021 and 2026.
How may import tariffs affect the Biscuit Manufacturing industry in New Zealand?
The Biscuit Manufacturing industry in New Zealand is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Biscuit Manufacturing industry in New Zealand?
The Biscuit Manufacturing industry in New Zealand is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Biscuit Manufacturing industry in New Zealand grown or declined over the past 5 years?
The market size of the Biscuit Manufacturing industry in New Zealand has been growing at a CAGR of 2.5 % between 2021 and 2026.
What is the forecast growth of the Biscuit Manufacturing industry in New Zealand over the next 5 years?
Over the next five years, the Biscuit Manufacturing industry in New Zealand is expected to decline.
What are the biggest companies in the Biscuit Manufacturing industry in New Zealand?
The biggest companies operating in the Biscuit Manufacturing industry in New Zealand are Snack Brands, Snack Brands and Cookie Time
What does the Biscuit Manufacturing industry in New Zealand include?
Crackers and crispbreads and Sweet biscuits are part of the Biscuit Manufacturing industry in New Zealand.
Which companies have the highest market share in the Biscuit Manufacturing industry in New Zealand?
The company holding the most market share in the Biscuit Manufacturing industry in New Zealand is Snack Brands.
How competitive is the Biscuit Manufacturing industry in New Zealand?
The level of competition is high and increasing in the Biscuit Manufacturing industry in New Zealand.
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