Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 2.7 % over the past five years, to reach an estimated $5.2bn in 2025.
Trends and Insights
Strong private capital expenditure on machinery and equipment has benefited wholesalers
- Private capital expenditure on machinery and equipment has risen over the five years through 2025-26, supported by strong government investment incentives. According to Statista, in Q3 2024, the wholesale trade sales value for machinery and equipment reached nearly $6.5 billion, reflecting robust demand for asset investment across agriculture and construction.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Rising business confidence and infrastructure investment will fuel construction machinery wholesaling demand
- The industry is set to benefit from rising business confidence, easing interest rates and a pipeline of public infrastructure projects over the coming years. Upcoming investments in transport, water and housing projects, including the continued rollout of major rail and road improvements, will support capital expenditure across the construction sector. This is evidenced by the New Zealand Government’s National Infrastructure Pipeline, which includes more than $200 billion in planned or active infrastructure projects spanning roads, hospitals, schools and water systems.
Biggest companies in the Agricultural and Construction Machinery Wholesaling in New Zealand
| Company | Market Share (%)
2026 | Revenue ($m)
2026 |
|---|---|---|
C B Norwood Distributors | 321.3 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Tractors, Loaders and Excavators. Tractors is the largest segment of the Agricultural and Construction Machinery Wholesaling in New Zealand.
Trends and Insights
Demand for advanced technology and dairy expansion has fuelled tractors’ revenue growth
- Tractors are a fundamental tool in agriculture and can differ significantly in size and cost. Strong demand from the modernising dairy sector drives continued investment in tractors, with farms seeking larger, more efficient models to meet productivity and sustainability goals.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Wholesalers supply agricultural machinery and implements, earthmoving equipment and other construction machinery. They also distribute parts and components for these types of equipment.
What's included in this industry?
Products and services covered in the Agricultural and Construction Machinery Wholesaling industry in New Zealand include Tractors, Loaders, Excavators, Planting and harvesting machinery, Milking machinery, Grain handling machinery, Farm irrigation equipment, Compactors and Parts for machinery and equipment.Companies
Companies covered in the Agricultural and Construction Machinery Wholesaling industry in New Zealand include C B Norwood Distributors.Purchase this report to view all 1 major companies in this industry.
Related Terms
Related terms covered in the Agricultural and Construction Machinery Wholesaling industry in New Zealand include viticulture, tillage, tractor and original equipment manufacturers (oems).Industry Code
ANZSIC 3411 - Agricultural and Construction Machinery Wholesaling in New Zealand
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Strong private investment and supportive government policies have supported the industry. Downstream businesses have been upgrading to more efficient machinery to drive produ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Tractors play a vital role in modern farming, efficiently supporting tasks like ploughing and planting. Growing demand from the dairy sector and innovations like precision te...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Canterbury, Waikato and other key agricultural regions attract wholesalers because of their strong farming base, reliable infrastructure and consistent equipment demand. Prox...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Wholesalers differentiate through product range, brand reputation, price and distribution efficiency. High machinery costs and widespread brand distribution rights make it di...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
After losing its distribution rights for Case IH and New Holland machinery, C B Norwood Distributors’ role within the industry shifted. While its wholesale presence declined,...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of C B Norwood Distributors's performance by revenue, market share and profit margin from 2019 through 2025
Detailed analysis
- Description and key data for C B Norwood Distributors, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Wholesalers benefit from low import tariffs, targeted government funding and major infrastructure investments, all of which lower costs, boost demand and encourage innovation....
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Larger wholesalers benefit from exclusive supplier relationships and economies of scale, which help them maintain strong margins. Wholesalers’ expansion of value-added servic...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Agricultural and Construction Machinery Wholesaling industry in New Zealand in 2025?
The market size of the Agricultural and Construction Machinery Wholesaling industry in New Zealand is $5.2bn in 2025.
How many businesses are there in the Agricultural and Construction Machinery Wholesaling industry in New Zealand in 2025?
There are 409 businesses in the Agricultural and Construction Machinery Wholesaling industry in New Zealand, which has declined at a CAGR of 1.9 % between 2020 and 2025.
How may import tariffs affect the Agricultural and Construction Machinery Wholesaling industry in New Zealand?
The Agricultural and Construction Machinery Wholesaling industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Agricultural and Construction Machinery Wholesaling industry in New Zealand?
The Agricultural and Construction Machinery Wholesaling industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Agricultural and Construction Machinery Wholesaling industry in New Zealand grown or declined over the past 5 years?
The market size of the Agricultural and Construction Machinery Wholesaling industry in New Zealand has been growing at a CAGR of 2.7 % between 2020 and 2025.
What is the forecast growth of the Agricultural and Construction Machinery Wholesaling industry in New Zealand over the next 5 years?
Over the next five years, the Agricultural and Construction Machinery Wholesaling industry in New Zealand is expected to grow.
What are the biggest companies in the Agricultural and Construction Machinery Wholesaling industry in New Zealand?
The biggest company operating in the Agricultural and Construction Machinery Wholesaling industry in New Zealand is C B Norwood Distributors
What does the Agricultural and Construction Machinery Wholesaling industry in New Zealand include?
Tractors and Loaders are part of the Agricultural and Construction Machinery Wholesaling industry in New Zealand.
Which companies have the highest market share in the Agricultural and Construction Machinery Wholesaling industry in New Zealand?
The company holding the most market share in the Agricultural and Construction Machinery Wholesaling industry in New Zealand is C B Norwood Distributors.
How competitive is the Agricultural and Construction Machinery Wholesaling industry in New Zealand?
The level of competition is high and steady in the Agricultural and Construction Machinery Wholesaling industry in New Zealand.
Methodology
How are IBISWorld reports created?
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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in New Zealand include:
- Statistics New Zealand
- New Zealand Company Register
- Ministry of Business, Innovation & Employment
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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