New Zealand
NZ ANZSIC F3411NZ | Industry Report

Agricultural & Construction Machinery Wholesaling in New Zealand Industry Data and Analysis

JT
Jonathan Trotter
Analyst Melbourne, Australia September 2026

The Agricultural and Construction Machinery Wholesaling industry has faced volatile trading conditions over the past five years as broader economic struggles have hampered demand from key markets. Industry revenue surged in 2021-22, supporting record-level profit margins, as low borrowing costs and significant government-backed infrastructure activity encouraged investment across residential and non-residential construction and agricultural markets. Conditions changed sharply in the following years as the Reserve Bank of New Zealand (Te Pūtea Matua) raised interest rates to curb the rampant inflation. Business confidence tanked, leading to a fall in private capital expenditure on machinery and equipment, hurting industry growth opportunities and causing profitability to contract. Overall, revenue is expected to fall at an annualised rate of 7.8% over the five years through to 2026-27, hitting $3.4 billion. Consecutive interest-rate cuts in 2024-25 and 2025-26 began to support economic activity. However, the Middle East conflict and the resulting energy price shock undermined business confidence and investment sentiment, curtailing the anticipated recovery. Industry revenue is forecast to decline 4.1% in 2026-27.

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What's included in this industry analysis

IBISWorld's research coverage on the Agricultural & Construction Machinery Wholesaling industry in New Zealand includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released September 2026.

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About this industry

What's this industry report about?

The Agricultural & Construction Machinery Wholesaling industry in New Zealand operates under the ANZSIC industry code F3411NZ. Wholesalers supply agricultural machinery and implements, earthmoving equipment and other construction machinery. They also distribute parts and components for these types of equipment. Related terms covered in the Agricultural & Construction Machinery Wholesaling industry in New Zealand include viticulture, tillage, tractor and original equipment manufacturers (oems).

What's included in this industry?

Products and services covered in Agricultural & Construction Machinery Wholesaling industry in New Zealand include Tractors, Loaders and Excavators.

What companies are included in this industry?

Companies covered in the Agricultural & Construction Machinery Wholesaling industry in New Zealand include C B Norwood Distributors.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Agricultural & Construction Machinery Wholesaling industry in New Zealand.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Agricultural & Construction Machinery Wholesaling industry in New Zealand.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Agricultural & Construction Machinery Wholesaling industry in New Zealand.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Agricultural & Construction Machinery Wholesaling industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Agricultural & Construction Machinery Wholesaling industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Agricultural & Construction Machinery Wholesaling industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Agricultural & Construction Machinery Wholesaling industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Agricultural & Construction Machinery Wholesaling industry in New Zealand.

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Frequently Asked Questions

What is the market size of the Agricultural & Construction Machinery Wholesaling industry in New Zealand in 2026?

The market size of the Agricultural & Construction Machinery Wholesaling industry in New Zealand is $3.4bn in 2026.

How many businesses are there in the Agricultural & Construction Machinery Wholesaling industry in New Zealand in 2026?

There are 451 businesses in the Agricultural & Construction Machinery Wholesaling industry in New Zealand, which has declined at a CAGR of 0.2 % between 2021 and 2026.

How may import tariffs affect the Agricultural & Construction Machinery Wholesaling industry in New Zealand?

The Agricultural & Construction Machinery Wholesaling industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Agricultural & Construction Machinery Wholesaling industry in New Zealand?

The Agricultural & Construction Machinery Wholesaling industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Agricultural & Construction Machinery Wholesaling industry in New Zealand grown or declined over the past 5 years?

The market size of the Agricultural & Construction Machinery Wholesaling industry in New Zealand has been declining at a CAGR of 7.8 % between 2021 and 2026.

What is the forecast growth of the Agricultural & Construction Machinery Wholesaling industry in New Zealand over the next 5 years?

Over the next five years, the Agricultural & Construction Machinery Wholesaling industry in New Zealand is expected to grow.

What are the biggest companies in the Agricultural & Construction Machinery Wholesaling industry in New Zealand?

The biggest company operating in the Agricultural & Construction Machinery Wholesaling industry in New Zealand is C B Norwood Distributors

What does the Agricultural & Construction Machinery Wholesaling industry in New Zealand include?

Tractors and Loaders are part of the Agricultural & Construction Machinery Wholesaling industry in New Zealand.

Which companies have the highest market share in the Agricultural & Construction Machinery Wholesaling industry in New Zealand?

The company holding the most market share in the Agricultural & Construction Machinery Wholesaling industry in New Zealand is C B Norwood Distributors.

How competitive is the Agricultural & Construction Machinery Wholesaling industry in New Zealand?

The level of competition is high and steady in the Agricultural & Construction Machinery Wholesaling industry in New Zealand.

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