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Travel Agencies in the Netherlands - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

NL-N7911 April 2024 Factsheet

Revenue

€6.2bn

2019-2024 16.3 %
2024-2029 X.X %

Employees

12,751

2019-2024 1.4 %
2024-2029 X.X %

Businesses

2,080

2019-2024 6.8 %
2024-2029 X.X %

Wages

€XXX.Xm

2019-2024 X.X %
2024-2029 X.X %

Travel Agencies in the Netherlands market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Netherlands compared to Europe?

Country Benchmarking

Industry Data Netherlands

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#4 In Europe
Business
#10 In Europe
Employees
#6 In Europe
Wages
#4 In Europe

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Revenue in the Travel Agencies industry is expected to contract at a compound annual rate of 9.1% over the five years through 2024 to €86 billion. The main driver of this drop is the plunge in travel demand during 2020 and 2021, when COVID-19 outbreak grounded flights and confined people to their homes. While domestic travel could continue in some countries, most travel agencies had no trips to sell. Since restrictions were lifted across Europe and globally (which happened at each country’s own pace), the travel sector has seen a resurgence in demand in a trend characterised as revenge travel, with people making up for lost time by taking more trips since COVID-19 restrictions have been lifted. International travel to Europe has also resurged, especially from the US, thanks to the more favourable dollar-to-Europe rate – a welcome trend for agencies.

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Enterprises
Number of businesses in 2024

Biggest companies in the Travel Agencies in the Netherlands

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Tui AG
20,786.4
1,732.1
8.3

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Top Questions Answered in this Report

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What is the market size of the Travel Agencies in the Netherlands industry in Netherlands in 2024?

The market size of the Travel Agencies in the Netherlands industry in Netherlands is €6.2bn in 2024.

How many businesses are there in the Travel Agencies in the Netherlands industry in 2024?

There are 2,080 businesses in the Travel Agencies in the Netherlands industry in Netherlands, which has declined at a CAGR of 6.8 % between 2019 and 2024.

Has the Travel Agencies in the Netherlands industry in Netherlands grown or declined over the past 5 years?

The market size of the Travel Agencies in the Netherlands industry in Netherlands has been declining at a CAGR of 16.3 % between 2019 and 2024.

What is the forecast growth of the Travel Agencies in the Netherlands industry in Netherlands over the next 5 years?

Over the next five years, the Travel Agencies in the Netherlands industry in Netherlands is expected to grow.

What are the biggest companies in the Travel Agencies in the Netherlands market in Netherlands?

The biggest company operating in the Travel Agencies market in Netherlands is Tui AG

What does the Travel Agencies in the Netherlands in Netherlands include?

Online booking services and Travel agency services are part of the Travel Agencies in the Netherlands industry.

Which companies have the highest market share in the Travel Agencies in the Netherlands in Netherlands?

The company holding the most market share in Netherlands is Tui AG.

How competitive is the Travel Agencies in the Netherlands industry in Netherlands?

The level of competition is high and steady in the Travel Agencies in the Netherlands industry in Netherlands.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

This industry is composed of agencies that provide booking, reservation and information services to European residents travelling domestically and internationally and international visitors travelling in Europe. These agencies include those that are solely or partially online or shopfront businesses. Travel agencies generate their income from commissions.

Related Terms

BRICKS AND MORTARGLOBAL DISTRIBUTION SYSTEM ONLINE BOOKING SERVICES

What's included in this industry?

Online booking servicesTravel agency services

Companies

Tui AG

Industry Code

ISIC 2006

7911 - Travel agency activities in Netherlands

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Travel Agencies in the Netherlands industry?


Outlook

Analysis

What's driving the Travel Agencies in the Netherlands industry outlook?


Volatility

Analysis

What influences volatility in the Travel Agencies in the Netherlands industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Travel Agencies in the Netherlands industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Europe remains the top holiday location for international arrivals. While Europeans travelling around Europe feel more confident booking travel plans independently, international tourists use agencies to hop around countries in Europe.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Travel Agencies in the Netherlands industry's products and services performing?

Analysis

What are innovations in the Travel Agencies in the Netherlands industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Travel Agencies in the Netherlands industry?


International Trade

Highlights

  • Total Imports into Netherlands
  • Total Exports into Netherlands
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Larger agencies enhance their online presence. At the same time, a lot of bricks-and-mortar agencies have closed, helping OTAs agencies establish themselves. Fierce competition means the online market is rife with competitors.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Travel Agencies in the Netherlands located?

Companies

Data Tables

Top 1 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Regulations give travellers protection. The European Package Travel Directive protects European travellers’ rights on package holidays and ensure customers are financially secure and safe.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Travel Agencies in the Netherlands industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

The popularity of online travel agencies pushes up profit. Agencies with a greater online presence put less towards rent and wages than physical stores, meaning they see higher returns.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Travel Agencies in the Netherlands industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

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