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Athletic & Sporting Goods Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Athletic & Sporting Goods Manufacturing Market Research Report | NAICS 33992a | Feb 2017

Poor sports: Increasing competition from foreign manufacturers has the industry in flux

IBISWorld’s Athletic & Sporting Goods Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
Annual Growth
Industry Threats & Opportunities
  • Consumers will become more health conscious, stimulating demand for athletic equipment
  • As more manufacturers located their facilities overseas, imports became more prevalent
  • As the population ages, the increasingly active baby boomer generation will drive demand
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Industry Analysis & Industry Trends

Over the five years to 2017, the Athletic and Sporting Goods Manufacturing industry has exhibited decline, primarily due to currency and exchange rate dynamics. As the dollar appreciates, domestic manufacturers struggle to compete against lower-cost imports. Additionally, international demand for industry products has tapered because US-made goods are becoming comparatively more expensive on foreign markets, decreasing export sales volumes. Foreign manufacturers have become a significant inhibitor of this industry's growth. In the five years to 2022, consumers will likely become more health conscious, which will stimulate demand for athletic equipment. The US government has played a role in providing consumers with updated nutritional and exercise guidelines... ... purchase to read more

Industry Report - Starting a New Business Chapter

Potential industry entrants have endured moderate barriers to entry for the Athletic and Sporting Goods Manufacturing industry over the past five years. For example, the significant capital cost requirements of establishing a new company, such as costs related to investing in manufacturing and warehousing facilities, have prevented many from entering the industry. Furthermore, product knowledge and innovation have posed as a barrier, due to key players having the resources necessary to allocate toward research and development. Additionally, intellectual property rights and patents for a company's innovative technology may also serve as a barrier for industry entrants.

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Additional Insights for the Athletic & Sporting Goods Manufacturing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Athletic & Sporting Goods Manufacturing Industry are

  • Ability to control stock on hand
  • Establishment of brand names
  • Effective quality control
  • IBISWorld analysts also discuss how external factors such as Participation in sports and Demand from sporting goods stores in the Athletic & Sporting Goods Manufacturing industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Athletic & Sporting Goods Manufacturing Industry?

    Establishments in this industry manufacture a range of sporting and athletic goods, including balls, bags, clubs, gloves, skates, protective equipment, boards, fishing gear and other supplies. These finished products are then marketed to wholesalers and retailers. Excluded from this industry are establishments engaged in the manufacturing of athletic apparel and footwear.

    Industry Products
    Golf equipmentPlayground equipmentFishing tackle and equipmentOther sporting and athletic goods
    Industry Activities
    Baseball, basketball, hockey, tennis and golf equipmentFishing and camping equipmentHunting and firearms equipmentTrack and field equipmentOther sporting goods and equipment

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Participation in sports
  • Demand from sporting goods stores
  • Trade-weighted index
  • Demand from department stores
  • Import penetration into the manufacturing sector
  • Current Performance
  • Rising health awareness spurs growth
  • Exchange rate dynamics
  • Sales drive demand at the retail level
  • Chart: Revenue Growth
  • Industry Outlook
  • Sports participation as a lifestyle
  • International markets to remain volatile
  • Consolidation shrinks the industry
  • Table: Athletic & Sporting Goods Manufacturing Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Athletic & Sporting Goods Manufacturing Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Sporting Goods Stores
  • Department Stores
  • Sports Coaching
  • Ski & Snowboard Resorts
  • Key Selling Industries
  • Leather Good & Luggage Manufacturing
  • Leather Tanning & Finishing
  • Plastic Pipe & Parts Manufacturing
  • Rubber Product Manufacturing
  • Products & Services
  • Golf equipment
  • Other sporting and athletic goods
  • Playground equipment
  • Fishing tackle and equipment
  • Chart: Athletic & Sporting Goods Manufacturing Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Sporting Goods Stores
  • Online Retailers
  • Exports
  • Warehouse Clubs
  • Other
  • Department Stores
  • Chart: Major Market Segmentation for the Athletic & Sporting Goods Manufacturing Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Athletic & Sporting Goods Manufacturing
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Athletic & Sporting Goods Manufacturing Industry
  • Industry Globalization
    Major Companies
    Nike Inc.
    Callaway Golf Company
    Performance Sports Group Ltd.
  • Table: Nike Inc. - financial performance
  • Table: Callaway Golf Company - financial performance
  • Table: Performance Sports Group Ltd. - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Athletic & Sporting Goods Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Athletic & Sporting Goods Manufacturing Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Participation in Sports (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    Baby Boomers
  • Consumers born between 1946 and 1964.
  • Personal Health Investment Today
  • A government program designed to educate families about the benefits of exercising and healthy eating.
  • Sports Participation Rates
  • Number of consumers participating in regular physical activity as a share of the total population.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Athletic & Sporting Goods Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Athletic & Sporting Goods Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Athletic & Sporting Goods Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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