Industry Analysis & Industry Trends
Over the five years to 2017, the Athletic and Sporting Goods Manufacturing industry has exhibited decline, primarily due to currency and exchange rate dynamics. As the dollar appreciates, domestic manufacturers struggle to compete against lower-cost imports. Additionally, international demand for industry products has tapered because US-made goods are becoming comparatively more expensive on foreign markets, decreasing export sales volumes. Foreign manufacturers have become a significant inhibitor of this industry's growth. In the five years to 2022, consumers will likely become more health conscious, which will stimulate demand for athletic equipment. The US government has played a role in providing consumers with updated nutritional and exercise guidelines... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Athletic and Sporting Goods Manufacturing industry is in the mature phase of its life cycle. Over the past decade, the industry has faced a difficult operating environment. Strong competition from domestic and international players, along with an influx of imported goods into the market, has created challenging conditions for industry operators. As a result, the industry's value added (IVA), or contribution to the overall economy, is expected to decline at an annualized rate of 0.8% during the 10 years to 2022, which is much slower than the 2.0% annualized growth in US GDP over the same period.
Minimal industry revenue growth has also caused a slight contraction in enterprise and establishment numbers, due largely to declining sales by smaller operators. Sal.. purchase to read more