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Mail Order in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mail Order Market Research Report | NAICS 45411b | May 2017

Return to sender: Increased competition from e-commerce will hinder industry revenue

IBISWorld’s Mail Order market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
Annual Growth
Industry Threats & Opportunities
  • Growing competition from online retailers will hinder revenue growth
  • Climbing prices have significantly reduced the cost effectiveness of catalog campaigns
  • Increasing e-commerce competition will place major price pressure on mail order catalogs
  • ... purchase to read more

Industry Analysis & Industry Trends

The Mail Order industry has struggled over the five years to 2017. Due to rapidly increasing competition from online retail outlets and a decrease in female participation in the labor force, the industry has experienced slow revenue growth. To cope with slowing industry revenue and increasing demand for online retailers, many operators have begun to offer web and mobile e-commerce services, cannibalizing sales generated by industry-specific channels. Over the five years to 2022, external competition from e-commerce and brick-and-mortar operators will continue to hinder industry revenue growth. Additionally, a decline in the number of cable subscriptions will threaten TV home shopping networks... ... purchase to read more

Industry Report - Starting a New Business Chapter

Few barriers to entry exist in the Mail Order industry, which has resulted in the industry's low concentration of many small industry players. Regulation is light and relationships with suppliers experience little volatility. Additionally, new entrants that want to enter the industry can find suppliers or make products, such as jewelry, themselves. Also, industry operators can easily access many customers via TV networks and direct mail. The US Postal Service (USPS) even offers mailing lists, which let businesses send catalogs to a variety of customers.

High competition among mail order houses, while not regarded as a direct barrier to entry, may prevent new entrants from entering. Man.. ... purchase to read more

Additional Insights for the Mail Order Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Mail Order Industry are

  • Ability to quickly adopt new technology
  • Ability to control stock on hand
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as commerce sales and Per capita disposable income in the Mail Order industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Mail Order Industry?

    The Mail Order industry is composed of companies that primarily use mail catalogs or TV to attract clients and display merchandise. This industry does not include operators that generate sales through door-to-door marketing, brick-and-mortar retail or e-commerce.

    Industry Products
    Health and beauty productsComputer hardware, software and office suppliesClothing, jewelry and accessoriesHome furnishingsSporting goods, toys, games and hobby items
    Industry Activities
    Direct retailing of merchandise using mail catalogsDirect retailing of merchandise using TV advertising

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • commerce sales
  • Per capita disposable income
  • Labor force participation rate of women
  • Corporate profit
  • Current Performance
  • Online competition
  • Multichannel marketing
  • Chart: Revenue Growth
  • Industry Outlook
  • External pressures increase
  • New threat to TV home-shopping networks
  • Table: Mail Order Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Mail Order Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Consumers
  • Key Selling Industries
  • Brand Name Pharmaceutical Manufacturing
  • Cardboard Box & Container Manufacturing
  • Cosmetic & Beauty Products Manufacturing
  • Couriers & Local Delivery Services
  • Generic Pharmaceutical Manufacturing
  • Men's & Boys' Apparel Manufacturing
  • Postal Service
  • Wholesale Trade
  • Women’s, Girls’ and Infants’ Apparel Manufacturing
  • Products & Services
  • Health and beauty products
  • Other
  • Computer hardware, software and office supplies
  • Home furnishings
  • Clothing, jewelry and accessories
  • Sporting goods, toys, games and hobby items
  • Chart: Mail Order Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Consumers ages 60 and over
  • Consumers age 40 to 59
  • Consumers ages 0 to 39
  • Businesses
  • Other
  • Chart: Major Market Segmentation for the Mail Order Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Mail Order
  • Basis of Competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Mail Order Industry
  • Industry Globalization
    Major Companies
    Express Scripts Holding Company
  • Table: Express Scripts Holding Company - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Mail Order Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Mail Order Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per Capita Disposable Income (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • A store that has a physical presence and location, as opposed to an online retailer.
  • E-Commerce
  • The buying and selling of products or services over the internet through online retailers or company websites.
  • Fulfillment
  • Process of supplying goods after an order has been received.
  • Mail Order
  • Method of retailing in which orders are received by mail, fax, internet or telephone, and merchandise is mailed to the purchaser.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Mail Order:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Mail Order market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Mail Order, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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