Expanding networks: Enormous growth will continue as sites find ways to monetize

The Social Networking Websites industry is dominated by Facebook, LinkedIn and Twitter. Industry companies operate in a rapidly innovating, emerging field that is subject to significant investment and technological change. Key elements of competition include the size of a network's user base, innovative product features and integration with other websites. Major players also face competition from newly funded startups and new products from existing internet leaders (e.g. Google and Microsoft)...read more.

Industry Statistics & Market Size
Revenue
$18bn
Annual Growth 11-16
44.6%
Forecast Growth 16-21
Profit
Employment
39,415
Businesses
1,364
Market Share of Companies
What Our Customers Say

Industry Threats & Opportunities

  • Growing advertising spending and disposable income will benefit the industry
  • SNS generate revenue by giving advertisers access to users’ personal information
  • To attract and retain employees, companies are estimated to increase their fringe benefits
  • Industry Report - Industry Analysis Chapter

    The Social Networking Sites industry has boomed over the past five years as the number of broadband internet connections and the amount of services conducted online have grown. As the percentage of services conducted online has increased at an annualized rate of 15.0%, people have increasingly used social networking sites and advertising revenue has followed. The internet provides a cost-effective method of advertising, as it improves a company’s ability to directly target consumer groups and easily measure results. Social networking sites have also developed audience-targeting systems and measurement metrics to attract advertisers, which has accelerated the shift to digital advertising. Consequently, industry revenue is expected to increase at an annualized rate of 44.6% o...purchase to read more.

    Additional Insights for the Social Networking Sites Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Social Networking Sites Industry are

  • Developing a symbiotic relationship with the Advertising industry
  • Access to a highly skilled workforce
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Percentage of services conducted online and Total advertising expenditure in the Social Networking Sites industry impact industry performance..

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    What is the Social Networking Sites Industry?

    This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums or online videos.

    Industry Products
  • Photos and short video social networks
  • Professional social networks
  • Other casual social networks
  • Other social networks
  • Industry Activities
  • Communication services
  • Professional services
  • Specialty services
  • Entertainment services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Percentage of services conducted online
  • Total advertising expenditure
  • Number of mobile internet connections
  • Regulation
  • Per capita disposable income

  • Current Performance
  • Monetizing Social Networking Sites
  • Industry landscape
  • New opportunities
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry landscape
  • Entering a niche
  • Acquisitions and product diversification
  • Table: Social Networking Sites Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Social Networking Sites Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Telecommunications Resellers
  • Finance and Insurance
  • Consumers

  • Key Selling Industries
  • Consumers
  • Data Processing & Hosting Services
  • Telecommunication Networking Equipment Manufacturing

  • Products & Services
  • Other casual social networks
  • Photos and short video social networks
  • Professional social networks
  • Other social networks
  • Chart: Social Networking Sites Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 18 to 29
  • People aged 30 to 49
  • People aged 50 to 64
  • People aged 65 and over
  • Chart: Major Market Segmentation for the Social Networking Sites Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchase costsOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Social Networking Sites

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Social Networking Sites Industry

  • Industry Globalization
    FacebookTwitter
  • Table: Facebook - financial performance
  • Table: Twitter - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Social Networking Sites Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Social Networking Sites Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total advertising expenditure (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Accelerator
  • A business program for startups focused around growing the company. Accelerators also normally invest in startups in the program.
  • Microblog
  • A blogging service that differs from traditional blogging formats in that it only allows its users to share a limited piece of text, link or video.
  • Social Networking Sites
  • Web-based services that enable individuals to construct a public or semi-public profile, access a list of other users with whom they share a connection, and peruse their list of connections.
  • Why buy this report?

    The Social Networking Sites industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Social Networking Sites:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Social Networking Sites market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Social Networking Sites, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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