Key word: Demand for mobile-optimized websites will continue to fuel industry growth

Due to the proliferation of internet connections, company websites have become an increasingly important opportunity to reach customers for small and large businesses alike. As a result, the Web Design Services industry has experienced solid growth over the past five years. Moreover, as consumers increasingly access digital content from their smartphones and tablets, industry operators have experienced strong demand for mobile-optimized website designs. However, new platforms that enable people with limited experience to design and maintain their own websites have constrained the industry's growth, as has the increased popularity of native applications designed outside this more.

Industry Statistics & Market Size
Annual Growth 11-16
Forecast Growth 16-21
Market Share of Companies
There are no companies with a dominant market share in this industry
What Our Customers Say

Industry Threats & Opportunities

  • A growing number of potential clients are internally developing and maintaining their own websites
  • Many businesses are developing mobile-responsive websites to create a superior user experience
  • The industry will benefit from the changing media landscape as more content is produced online
  • Industry Report - Starting a New Business Chapter

    The Web Design Services industry has low barriers to entry, as reflected by the industry's low market share concentration and the high number of freelancers operating in the industry. Low startup costs allow individuals and companies to begin offering web design services with little capital investment required. Web design software has a relatively low cost and can be operated on home computers, contributing to the high proportion of small companies.Despite overall low barriers to entry, operators still face high and rising levels of competition. Alt...purchase to read more.

    Additional Insights for the Web Design Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Web Design Services Industry are

  • Having a diverse range of clients
  • Ability to vary services to suit different needs
  • Access to multiskilled and flexible workforce
  • IBISWorld analysts also discuss how external factors such as Number of businesses and Percentage of services conducted online in the Web Design Services industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What is the Web Design Services Industry?

    Companies in this industry provide an assortment of web design activities including web graphic design; user experience design; interface design; search engine optimization; and related aspects of code-writing. Web design services incorporate a variety of coding languages. While the industry’s services include those dedicated to mobile web design, it does not include companies that build native applications or manage a client’s online retail operations.

    Industry Products
  • Custom platform web development
  • WordPress web development
  • Other content platform web development
  • Industry Activities
  • Designing websites
  • Developing websites
  • Optimizing website functionality
  • Other web design services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of businesses
  • Percentage of services conducted online
  • Corporate profit
  • Number of broadband connections
  • Number of mobile internet connections
  • Trade-weighted index

  • Current Performance
  • Shift to digital drives growth
  • Mobile creates opportunities and challenges
  • Competition and costs
  • Chart: Revenue Growth

  • Industry Outlook
  • Connecting to growth
  • Platforms and corporate profit hinder growth
  • Industry profit and competition
  • Table: Web Design Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Web Design Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Information
  • Graphic Designers
  • Advertising Agencies

  • Key Selling Industries
  • Computer & Packaged Software Wholesaling
  • Computer Stores
  • Copier & Office Equipment Wholesaling
  • Design, Editing & Rendering Software Publishing

  • Products & Services
  • Custom platform web development
  • Other content platform web development
  • WordPress web development
  • Chart: Web Design Services Industry Products and Services Segmentation

  • Demand Determinants
  • Internet access
  • Business demand

  • Major Markets
  • Businesses and farms
  • Federal government
  • State and local governments
  • Not-for-profit organizations
  • Household consumers and individuals
  • Chart: Major Market Segmentation for the Web Design Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Rent and utilities
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Web Design Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Web Design Services Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Web Design Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Web Design Services Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Percentage of services conducted online (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A self-employed person who is not employed continuously but hired to do specific assignments.
  • Html5
  • A markup language used for structuring and presenting web content.
  • Javascript
  • A programming language used in websites to interact with visitors and alter website content.
  • Mobile Responsive
  • An application or website that adjusts its layout and format based on the device screen size and type.
  • Native Application
  • An application that is installed and coded specifically for a particular platform or device.
  • Search Engine Optimization (Seo)
  • The process of modifying a website's content to appear higher in search engine results.
  • Web Application
  • An application that runs on a web browser and is developed using browser-supported programming languages.
  • Why buy this report?

    IBISWorld’s industry research report on Web Design Services can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Web Design Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Web Design Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Web Design Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.