Oh baby: The convenience of online shopping will help the industry maintain strong growth

The Online Baby Product Sales industry has expanded rapidly over the past five years, along with the overall e-commerce sector. Industry operators have benefited from rising consumer acceptance of online shopping, both through traditional websites as well as through mobile websites and applications. The proliferation of broadband internet and smartphones, along with consumers' increasing reliance on the internet for activities like shopping, has driven demand for industry products. The industry's growth spurt will continue over the five years to 2023. The greater acceptance of and need for convenient online shopping platforms will fuel demand as high employment levels are expected to cause lifestyles to become busier and workloads to become heavier for many parents...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • The industry posted strong growth, mainly due to convenience and recovering incomes
  • Smaller companies have struggled to compete with large retailers’ high level of discounting
  • The industry will continue growing steadily as the number of internet connections increases
  • Industry Report - Industry Investment Chapter

    The industry is subject to a moderate level of capital intensity. For every dollar that is spent on labor, an estimated $0.16 is spent on capital costs. Websites are treated as a capital investment and depreciate over their lifetime. These types of capital investments associated with an online business are normally lower than those of a typical retail business due to lower real estate costs. Labor is required throughout every point of the supply chain, from warehouse staff, to administrative staff, to sales and marketing. While the industry's capital intensity has remained stable over the current period, it is expected to rise over the next five years, as businesses continue to invest in the development of online and mobile phone shopping technology...purchase to read more.

    Additional Insights for the Online Baby Product Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Baby Product Sales Industry are

  • Ability to quickly adopt new technology
  • Provision of superior after sales service
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and commerce sales in the Online Baby Product Sales industry impact industry performance..

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    What's in this report

    What is the Online Baby Product Sales Industry?

    This industry retails infant and toddler products on the internet. Industry products include diapers, clothing, shoes, feeding aids, strollers and furniture. Industry operators purchase products for resale to consumers with no further development of the product. The industry does not include auction or used product websites.

    Industry Products
  • Baby furniture
  • Baby bottles, monitors, carriers and other goods
  • Baby toys and hobby goods
  • Baby formula and food
  • Baby toiletries
  • Baby diapers and wipes
  • Baby clothing and footwear
  • Industry Activities
  • Selling baby furniture online
  • Selling baby car seats, carriers and strollers online
  • Selling baby toys online
  • Selling baby apparel and shoes online
  • Selling baby formula and food online
  • Selling baby accessories online
  • Selling diapers online
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • commerce sales
  • Number of broadband connections
  • Number of births

  • Current Performance
  • Technological change drives demand
  • Challenges to growth
  • Chart: Revenue Growth

  • Industry Outlook
  • Growing and connecting
  • Innovation and competition
  • Table: Online Baby Product Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Baby Product Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Canned Fruit & Vegetable Processing
  • Cardboard Box & Container Manufacturing
  • Couriers & Local Delivery Services
  • Furniture Wholesaling
  • Men's & Boys' Apparel Manufacturing
  • Sanitary Paper Product Manufacturing
  • Shoe & Footwear Manufacturing
  • Toy, Doll & Game Manufacturing
  • Women's & Children's Apparel Wholesaling
  • Women’s, Girls’ and Infants’ Apparel Manufacturing

  • Products & Services
  • Baby furniture
  • Baby toys and hobby goods
  • Baby toiletries
  • Baby bottles, monitors, carriers and other goods
  • Baby clothing and footwear
  • Baby formula and food
  • Baby diapers and wipes
  • Chart: Online Baby Product Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 30 to 34
  • Consumers aged 25 to 29
  • Consumers aged 24 or younger
  • Consumers aged 35 and older
  • Chart: Major Market Segmentation for the Online Baby Product Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWages and depreciationMarketingRent and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Baby Product Sales

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Baby Product Sales Industry

  • Industry Globalization
    Amazon.com Inc., Target Corporation,
  • Table: Amazon.com Inc. - financial performance
  • Table: Target Corporation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Baby Product Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Baby Product Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • E-commerce sales (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick And Mortar
  • Stores that have a physical presence and location, as opposed to online retailers.
  • Broadband
  • A one-way internet connection at speeds in excess of 200 Kbps. Broadband is an alternative to a dial-up internet connection, enabling users to access to higher rates of data and greater bandwidth.
  • E-Tailer
  • A retailer that primarily sells goods and services via the Internet. Many of these companies do not have brick-and-mortar locations.
  • Online Shopping Malls
  • Websites that have a directory of online shopping stores.
  • What Our Customers Say

    Why buy this report?

    The Online Baby Product Sales industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
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    This report on Online Baby Product Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Baby Product Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Baby Product Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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