Rhythmic movement: Mainstream popularity of dance will continue boosting industry revenue

IBISWorld’s Dance Studios market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Rising income will boost demand for more lucrative private classes and merchandise sales
  • Demand for dance classes has benefited from the introduction of mainstream television shows and movies
  • The industry will benefit from an increasing focus on health and fitness

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    Industry Analysis & Industry Trends

    The popularization of dance-inspired television shows and rising interest in dance as an alternative form of exercise has positively impacted the Dance Studios industry over the past five years. In particular, dance studios offering Latin-inspired, fitness, fusion and ballroom dance classes have benefited from rising consumer demand. Improving economic conditions will result in greater per capita disposable income growth, fostering greater spending on recreational activities like dance. In the five years to 2021, Dance Studios industry revenue is expected to increase...

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    Industry Report - Industry Analysis Chapter

    In the five years to 2016, the multibillion-dollar Dance Studios industry has benefited from the popularization of dance-inspired television shows and rising interest in health and fitness. A heightened focus in popular media, the spread of fitness-inspired dances, fusion dance classes and rising participation rates for ballroom dancing, combined with favorable economic conditions, including increased consumer spending, helped boost industry demand. As a result, in the five years to 2016, revenue for the Dance Studios industry is estimated to increase at an annualized rate of 2.5% to an expected $2.9 billion in revenue; this includes an estimated growth of 1.7% in 2016 alone.

    The Dance Studios industry is highly fragmented with an estimated 66,614 companies competing nationwide. The..

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    Additional Insights for the Dance Studios Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Dance Studios Industry are

  • Having a good reputation
  • Maintenance of excellent customer relations
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Time spent on leisure and sports in the Dance Studios industry impact industry performance..

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    Industry Products

    What is the Dance Studios Industry?

    This industry includes studios that primarily offer instructional classes focused on providing knowledge and skills related to dance, including ballroom dancing, ballet, hip-hop and modern dance, among others. These include dance schools for children, intermediate and professional dancers. However, this industry does not include dance companies.

    Industry Products
    Dance classes for-profit
    Dance classes nonprofit
    Teaching dance classes
    Merchandise sales
    Industry Activities
    Providing instruction in ballet
    Providing instruction in modern dance
    Providing instruction in ballroom dance
    Providing instruction in hip-hop dance
    Providing instruction in Latin dance
    Selling clothing, shoes, food, beverages and other merchandise

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Time spent on leisure and sports
  • Total recreation expenditure
  • External competition

  • Current Performance
  • Improving economy leads to higher demand
  • Popularization of dance in media and fitness inspired dance drives industry growth
  • Chart: Revenue Growth

  • Industry Outlook
  • New growth segments
  • Rising competition
  • Table: Dance Studios Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Dance Studios Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Athletic & Sporting Goods Manufacturing
  • Commercial Leasing
  • Gym & Exercise Equipment Manufacturing
  • Office Supply Stores

  • Products & Services
  • Dance classes for-profit
  • Other
  • Dance classes nonprofit
  • Teaching dance classes
  • Merchandise sales
  • Chart: Dance Studios Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Aged 13 to 18 years
  • Aged over 18 years
  • Aged 7 to 12 years
  • Aged under 6 years
  • Senior citizens
  • Chart: Major Market Segmentation for the Dance Studios Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Rent & utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Dance Studios

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Dance Studios Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Dance Studios Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Dance Studios Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Time Spent on Leisure and Sports (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Endowment Fund
  • Donations to a school wherein the principal is to remain intact and is to be invested to produce income that may be expended or reinvested.
  • Grant Making
  • The discretionary awarding of grants, especially by a large foundation or other organization, as a form of organized philanthropy. In adjective form, style as grant-making.
  • National Endowment For The Arts (Nea)
  • An independent agency of the federal government that offers support and funding for projects exhibiting artistic excellence, including dance.
  • Streaming Video
  • Motion picture content that can be viewed in real time online.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
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    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Dance Studios:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Dance Studios market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Dance Studios, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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