Rhythmic movement: Mainstream popularity of dance will continue boosting industry revenue

The popularization of dance-inspired television shows and rising interest in dance as an alternative form of exercise has positively impacted the Dance Studios industry over the past five years. In particular, dance studios offering Latin-inspired, fitness, fusion and ballroom dance classes have benefited from rising consumer demand. Improving economic conditions will result in greater per capita disposable income growth, fostering greater spending on recreational activities like dance. In the five years to 2021, Dance Studios industry revenue is expected to increase...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 11-16
2.5%
Forecast Growth 16-21
Profit
Employment
115,892
Businesses
66,718
Market Share of Companies
There are no companies with a dominant market share in this industry
What Our Customers Say

Industry Threats & Opportunities

  • Rising income will boost demand for more lucrative private classes and merchandise sales
  • Demand for dance classes has benefited from the introduction of mainstream television shows and movies
  • The industry will benefit from an increasing focus on health and fitness
  • Industry Report - Industry Key Buyers Chapter

    Market share concentration within the industry is very low, with no company accounting for more than 5.0% of revenue in 2016, despite including at least two well-established, nation-wide franchises. Franchises provide training and other business support, such as marketing, to individual owners that operate under a single brand name. The Dance Studios industry is highly fragmented, as more than 86.0% of companies are nonemployers and operate a single location according to Economic Census data and IBISWorld estimates...purchase to read more.

    Additional Insights for the Dance Studios Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Dance Studios Industry are

  • Having a good reputation
  • Maintenance of excellent customer relations
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Time spent on leisure and sports in the Dance Studios industry impact industry performance..

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    What is the Dance Studios Industry?

    This industry includes studios that primarily offer instructional classes focused on providing knowledge and skills related to dance, including ballroom dancing, ballet, hip-hop and modern dance, among others. These include dance schools for children, intermediate and professional dancers. However, this industry does not include dance companies.

    Industry Products
  • Dance classes for-profit
  • Dance classes nonprofit
  • Teaching dance classes
  • Merchandise sales
  • Industry Activities
  • Providing instruction in ballet
  • Providing instruction in modern dance
  • Providing instruction in ballroom dance
  • Providing instruction in hip-hop dance
  • Providing instruction in Latin dance
  • Selling clothing, shoes, food, beverages and other merchandise
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Time spent on leisure and sports
  • Total recreation expenditure
  • External competition

  • Current Performance
  • Improving economy leads to higher demand
  • Popularization of dance in media and fitness inspired dance drives industry growth
  • Chart: Revenue Growth

  • Industry Outlook
  • New growth segments
  • Rising competition
  • Table: Dance Studios Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Dance Studios Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Athletic & Sporting Goods Manufacturing
  • Commercial Leasing
  • Gym & Exercise Equipment Manufacturing
  • Office Supply Stores

  • Products & Services
  • Dance classes for-profit
  • Other
  • Dance classes nonprofit
  • Teaching dance classes
  • Merchandise sales
  • Chart: Dance Studios Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Aged 13 to 18 years
  • Aged over 18 years
  • Aged 7 to 12 years
  • Aged under 6 years
  • Senior citizens
  • Chart: Major Market Segmentation for the Dance Studios Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Rent & utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Dance Studios

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Dance Studios Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Dance Studios Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Dance Studios Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Time Spent on Leisure and Sports (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Endowment Fund
  • Donations to a school wherein the principal is to remain intact and is to be invested to produce income that may be expended or reinvested.
  • Grant Making
  • The discretionary awarding of grants, especially by a large foundation or other organization, as a form of organized philanthropy. In adjective form, style as grant-making.
  • National Endowment For The Arts (Nea)
  • An independent agency of the federal government that offers support and funding for projects exhibiting artistic excellence, including dance.
  • Streaming Video
  • Motion picture content that can be viewed in real time online.
  • Why buy this report?

    IBISWorld’s Dance Studios Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Dance Studios:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Dance Studios market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Dance Studios, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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