Increased relaxation: Despite rising competition, new markets and growing incomes will support revenue

An improving macroeconomic landscape and a growing connection with the healthcare sector have benefited the Massage Services industry over the five years to 2017. Given the discretionary characteristics of industry services, the anticipated increase in per capita disposable income over the five-year period has provided consumers with the means to afford additional massages. Over the five years to 2022, industry revenue is forecast to increase. The majority of massage therapists are sole practitioners, and the dominance of nonemployers in the industry is anticipated to continue over the five years to 2022. As the industry's average wage is anticipated to remain relatively low over the five years to 2022, most therapists will find it necessary to maintain other sources of income...purchase to read more.

Industry Statistics & Market Size
Revenue
$16bn
Annual Growth 12-17
7.1%
Forecast Growth 17-22
Profit
Employment
415,166
Businesses
290,379
Market Share of Companies

Industry Threats & Opportunities

  • The relationship between industry operators and the healthcare sector continues to grow
  • The industry's regulatory environment tends to increase consumer confidence, boosting downstream demand
  • The industry’s intensifying connection with the healthcare sector will provide growth opportunities
  • Industry Report - Industry Investment Chapter

    The Massage Services industry experiences a low level of capital intensity. The industry is quite labor intensive, largely because it requires licensed professionals who cannot easily be replaced by machines. While some facilities do employ automated machinery to provide basic massage services through the use of massage chairs, such establishments are generally small and rare. Therefore, industry operators require little capital investment, as the bulk of the services are provided by human labor. Furthermore, because consumers of this industry prefer a personalized service that caters specifically to them, such a level of personalization is not possible without using labor, given the present technology in this industry. As ...purchase to read more.

    Additional Insights for the Massage Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Massage Services Industry are

  • Having a good reputation
  • Having a loyal customer base
  • Maintenance of excellent customer relations
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Number of adults aged 20 to 64 in the Massage Services industry impact industry performance..

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    What's in this report

    What is the Massage Services Industry?

    This industry primarily provides therapeutic and nontherapeutic massages. Therapeutic massages encompass soft-tissue manipulation techniques while nontherapeutic massages are primarily for relaxation purposes.

    Industry Products
  • Therapeutic massage services
  • Nontherapeutic massage services
  • Other massage services & products
  • Industry Activities
  • Providing therapeutic massage services
  • Providing nontherapeutic massage services
  • Providing massage and spa services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Number of adults aged 20 to 64
  • National unemployment rate
  • Urban population

  • Current Performance
  • Downstream demand and regulation
  • Healthcare connection
  • Career structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth prospects
  • Employment trends
  • Table: Massage Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Massage Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Hospitals
  • Nursing Care Facilities
  • Consumers

  • Key Selling Industries
  • Beauty, Cosmetics & Fragrance Stores
  • Drug, Cosmetic & Toiletry Wholesaling
  • Dry Cleaners
  • Heating & Air Conditioning Equipment Manufacturing
  • Vacuum, Fan & Small Household Appliance Manufacturing

  • Products & Services
  • Therapeutic massage services
  • Nontherapeutic massage services
  • Other massage services & products
  • Chart: Massage Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 18 to 34
  • Consumers aged 45 to 64
  • Consumers aged 35 to 44
  • Consumers aged 65+
  • Chart: Major Market Segmentation for the Massage Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases, rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Massage Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Massage Services Industry

  • Industry Globalization
    Massage Envy,
  • Table: Massage Envy - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Massage Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Massage Services Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Shiatsu
  • Japanese therapy that relies on thumb-, finger- and palm-pressure.
  • Swedish Massage
  • Massage that relies on five styles of strokes to reduce pain and improve osteoarthritis symptoms.
  • Trigger Point Therapy
  • Massage intended to deactivate trigger points that cause local pain.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Massage Services contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Massage Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Massage Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Massage Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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