Increased relaxation: Despite rising competition, new markets and growing incomes will support revenue

The Massage Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • The relationship between industry operators and the healthcare sector continues to grow
  • The industry's regulatory environment tends to increase consumer confidence, boosting downstream demand
  • The industry’s intensifying connection with the healthcare sector will provide growth opportunities

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    Industry Analysis & Industry Trends

    An improving macroeconomic landscape and a growing connection with the healthcare sector have benefited the Massage Services industry over the five years to 2017. Given the discretionary characteristics of industry services, the anticipated increase in per capita disposable income over the five-year period has provided consumers with the means to afford additional massages. Over the five years to 2022, industry revenue is forecast to increase. The majority of massage therapists are sole practitioners, and the dominance of nonemployers in the industry is anticipated to continue over the five years to 2022. As the industry's average wage is anticipated to remain relatively low over the five years to 2022, most therapists will find it necessary to maintain other sources of income...

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    Industry Report - Industry Locations Chapter

    The geographic distribution of establishments in the Massage Services industry is based primarily on the distribution of population and economic activity, reflecting the small scale and localized nature of most massage and spa salons. The Southeast region accounts for an estimated 23.9% of industry establishments, which broadly corresponds with the region's share of the US population.

    The Mid-Atlantic region, which includes the highly-populated areas of New York City and Philadelphia, accounts for 18.0% of industry establishments. The Mid-Atlantic region exhibits strong demand for massage services due to its large share of the domestic population and its relatively high average wage. The..

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    Additional Insights for the Massage Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Massage Services Industry are

  • Having a good reputation
  • Having a loyal customer base
  • Maintenance of excellent customer relations
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Number of adults aged 20 to 64 in the Massage Services industry impact industry performance..

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    Industry Products

    What is the Massage Services Industry?

    This industry primarily provides therapeutic and nontherapeutic massages. Therapeutic massages encompass soft-tissue manipulation techniques while nontherapeutic massages are primarily for relaxation purposes.

    Industry Products
    Therapeutic massage services
    Nontherapeutic massage services
    Other massage services & products
    Industry Activities
    Providing therapeutic massage services
    Providing nontherapeutic massage services
    Providing massage and spa services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Number of adults aged 20 to 64
  • National unemployment rate
  • Urban population

  • Current Performance
  • Downstream demand and regulation
  • Healthcare connection
  • Career structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth prospects
  • Employment trends
  • Table: Massage Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Massage Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Hospitals
  • Nursing Care Facilities
  • Consumers

  • Key Selling Industries
  • Beauty, Cosmetics & Fragrance Stores
  • Drug, Cosmetic & Toiletry Wholesaling
  • Dry Cleaners
  • Heating & Air Conditioning Equipment Manufacturing
  • Vacuum, Fan & Small Household Appliance Manufacturing

  • Products & Services
  • Therapeutic massage services
  • Nontherapeutic massage services
  • Other massage services & products
  • Chart: Massage Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 18 to 34
  • Consumers aged 45 to 64
  • Consumers aged 35 to 44
  • Consumers aged 65+
  • Chart: Major Market Segmentation for the Massage Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases, rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Massage Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Massage Services Industry

  • Industry Globalization
    Major Companies
    Massage Envy
  • Table: Massage Envy - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Massage Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Massage Services Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Japanese therapy that relies on thumb-, finger- and palm-pressure.
  • Swedish Massage
  • Massage that relies on five styles of strokes to reduce pain and improve osteoarthritis symptoms.
  • Trigger Point Therapy
  • Massage intended to deactivate trigger points that cause local pain.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Massage Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Massage Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Massage Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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