Sex sells: Greater social acceptance of sex paraphernalia is boosting industry demand

Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has pressured growth in the Adult Stores industry. Over the past five years, as shoppers enjoyed the benefits of purchasing adult products online, which include anonymity, wider purchase selection and lower prices, industry revenue grew moderately. Still, the widespread acceptance of sex paraphernalia, evidenced by mainstream stores such as Walmart and CVS carrying some adult products and increased sexuality on TV, has helped boost demand for industry stores. In the coming years, the industry is anticipated to benefit from rising disposable income, which will increase spending on adult paraphernalia...purchase to read more.

Industry Statistics & Market Size
Revenue
$9bn
Annual Growth 11-16
0.5%
Forecast Growth 16-21
Profit
Employment
37,663
Businesses
7,568
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Sex paraphernalia in mainstream media and stores has spurred industry demand
  • Rising prevalence of sex paraphernalia in mainstream stores has boosted demand
  • The rise in popularity of free sites will continue to drive down sales of adult content media
  • Industry Report - Industry Investment Chapter

    The Adult Stores industry has a low level of capital intensity. For every dollar spent on wages, industry operators spend about $0.07 on capital investment. Industry operators require mostly human labor to run adult stores, with little room to innovate through the use of capital; employee duties include customer service, store maintenance, stocking and managing inventory and processing transactions. The industry's level of capital intensity has remained unchanged over the past five years.Capital expenditures in this industry include store fixtures and decorations, cash registers, computerized sales machines, storage units and other equipment relating to retail sales. Point-of-sale systems have allowed operators to computerize their inventory, allowing them to better manage stock. But...purchase to read more.

    Additional Insights for the Adult Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Adult Stores Industry are

  • Ability to control stock on hand
  • Access to niche markets
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as commerce sales and Per capita disposable income in the Adult Stores industry impact industry performance..

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    What's in this report

    What is the Adult Stores Industry?

    This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines and sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. This industry also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

    Industry Products
  • Vibrators
  • Rubber Penises
  • Lubrication
  • Anal beads
  • Penis rings
  • Other sex paraphernalia
  • Books and magazines
  • Adult video
  • Industry Activities
  • Selling sex toys and games
  • Selling sex enhancement products
  • Selling and renting pornographic movies
  • Selling pornographic magazines, calendars and other paraphernalia
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • commerce sales
  • Per capita disposable income
  • External competition for the Small Specialty Retail Stores industry
  • Time spent on leisure and sports

  • Current Performance
    Competition escalates, profit tightensIndustry facelift
  • Chart: Revenue Growth

  • Industry Outlook
    Free porn continuesErotica increasingly mainstreamCompetitive threat
  • Table: Adult Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Adult Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Commercial Building Construction
  • Commercial Leasing
  • Computer Manufacturing
  • Magazine & Periodical Publishing
  • Movie & Video Distribution
  • Plastic & Resin Manufacturing
  • Plastic Products Miscellaneous Manufacturing

  • Products & Services
  • Vibrators
  • Rubber Penises
  • Lubrication
  • Anal beads
  • Penis rings
  • Adult video
  • Other sex paraphernalia
  • Books and magazines
  • Chart: Adult Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women
  • Men
  • Chart: Major Market Segmentation for the Adult Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Adult Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Adult Stores Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Adult Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Adult Stores Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • E-commerce sales (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick And Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • E-Commerce
  • The buying and selling of products or services over the internet.
  • Erotica
  • Any object that deals substantively with sexually stimulating or arousing subject matter.
  • Paraphernalia
  • Equipment, apparatuses or furnishings used in or necessary for a particular activity.
  • Point Of Sale
  • A system used at checkout in retail stores using computers and cash registers to capture transaction data at the time and place of sale.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Adult Stores can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Adult Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Adult Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Adult Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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