Producing pleasure: Growing social acceptance of sex paraphernalia is expected to boost industry growth

Escalating external competition from online and mainstream adult product retailers has pressured growth in the Adult Stores industry. Over the past five years to 2018, as shoppers experienced the benefits of purchasing adult products online, which provides anonymity, wider purchase selection and lower prices, industry revenue grew only moderately. The increasing prevalence of sex toys and paraphernalia in mainstream media has boosted industry demand over the past five years. Conversely, the sale of adult content media at industry stores has decreased significantly over the past five years as pornographic material has increasingly become available online for free...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The increasing prevalence of sex toys and paraphernalia in mainstream media has boosted industry demand
  • The rising prevalence of sex paraphernalia in mainstream stores has reduced the stigma of shopping in adult stores
  • Online piracy and free sites are expected to increase in popularity
  • Industry Report - Industry Locations Chapter

    The geographical spread of the Adult Stores industry reflects the distribution of population. Generally, the higher the number of residents in a geographic region, the higher demand will be for industry establishments in that area. In 2018, industry establishments are estimated to be concentrated in the Southeast, Great Lakes and West regions, which house the most people.The Southeast region is expected to account for the highest share of industry establishments, containing 28.3% of industry establishments. This region accounts for the highest share of population, over 25.0%. The Great Lakes region also holds a high level of establishments, accounting for 15.9% of nationwide establishments; this region accounts for about 15.0% of the nation's population. The...purchase to read more.

    Additional Insights for the Adult Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Adult Stores Industry are

  • Ability to control stock on hand
  • Access to niche markets
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as commerce sales and Per capita disposable income in the Adult Stores industry impact industry performance..

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    What's in this report

    What is the Adult Stores Industry?

    This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines, sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. This industry also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

    Industry Products
  • Vibrators
  • Rubber Penises
  • Lubrication
  • Anal beads
  • Penis rings
  • Rubber vaginas
  • Industry Activities
  • Selling sex toys and games
  • Selling sex enhancement products
  • Selling and renting pornographic movies
  • Selling pornographic magazines, calendars and other paraphernalia
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • commerce sales
  • Per capita disposable income
  • External competition for the Small Specialty Retail Stores industry
  • Time spent on leisure and sports

  • Current Performance
  • Competition escalates, profit tightens
  • Industry facelift
  • Chart: Revenue Growth

  • Industry Outlook
  • Free pornography continues
  • Erotica becoming increasingly mainstream
  • Competitive threat
  • Table: Adult Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Adult Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Commercial Building Construction
  • Commercial Leasing
  • Computer Manufacturing
  • Magazine & Periodical Publishing
  • Movie & Video Distribution
  • Plastic & Resin Manufacturing
  • Plastic Products Miscellaneous Manufacturing

  • Products & Services
  • Rubber Penises
  • Vibrators
  • Other
  • Lubrication
  • Anal beads
  • Penis rings
  • Rubber vaginas
  • Chart: Adult Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Men
  • Women
  • Chart: Major Market Segmentation for the Adult Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Adult Stores

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Adult Stores Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Adult Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Adult Stores Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • E-commerce sales (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick And Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • E-Commerce
  • The buying and selling of products or services over the internet.
  • Erotica
  • Any object that deals substantively with sexually stimulating or arousing subject matter.
  • Paraphernalia
  • Equipment, apparatuses or furnishings used in or necessary for a particular activity.
  • Point Of Sale
  • A system used at checkout in retail stores using computers and cash registers to capture transaction data at the time and place of sale.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Adult Stores Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Adult Stores industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Adult Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Adult Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Adult Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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