Good eats: The industry will grow as the economy improves and consumers spend on eating out

The Pizza Restaurants industry has experienced growth over the past five years thanks to rising consumer spending and changing preferences. A larger share of spending has flowed through to pizza restaurants as consumers have developed a more optimistic economic outlook. Consumers are indicating a preference for quick-service pizza stores, where pizza can be ordered online, rather than traditional sit-down pizza restaurants. This has limited the industry's growth because quick-service pizza is usually sold at lower price points. The industry will continue to rise over the next five years as the economy improves and consumers spend more on eating out...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Changing consumer preferences have forced pizza restaurants to adapt or change strategy
  • Technology has heavily impacted the industry over the past five years
  • Pizza chains catering to lower incomes are competing in a highly saturated marketplace
  • Industry Report - Starting a New Business Chapter

    Barriers to entry into the Pizza Restaurants industry are moderate, but increasing. Players that want to enter into the industry can do so by opening a franchise under one of the major companies' brands. Franchise operations allow for lower barriers to entry than starting an operation from the ground up. Franchises can lease premises and equipment, furniture and fittings from the parent company, which lowers operating costs and can help to minimize some of the risks of running a brand-new business. Parent companies also provide training to their franchisees to ensure smooth operations. Individual locations are responsible for managing their day-to-day activities.Industry concentration is moderate, with the top four operators holding just over 40.0% of industry revenue. The...purchase to read more.

    Additional Insights for the Pizza Restaurants Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pizza Restaurants Industry are

  • Proximity to key markets
  • Ability to control stock on hand
  • Adoption of a commercial focus
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Consumer Confidence Index in the Pizza Restaurants industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Pizza Restaurants Industry?

    This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.

    Industry Products
  • Sit-down service
  • Takeout and delivery
  • Catering
  • Industry Activities
  • Providing pizza delivery services
  • Providing pizza carry-out services
  • Providing sit-down restaurant services
  • Providing pizza catering and food-truck pizza sales
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Consumer Confidence Index
  • Healthy eating index
  • World price of wheat
  • Households earning more than $100,000

  • Current Performance
  • On the menu
  • Ingredients for profit
  • Consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • Peppered with challenges
  • Pizza toppings and size
  • Table: Pizza Restaurants Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pizza Restaurants Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Beef & Pork Wholesaling
  • Dairy Wholesaling
  • Egg & Poultry Wholesaling
  • Frozen Food Wholesaling
  • Fruit & Vegetable Wholesaling
  • Soft Drink, Baked Goods & Other Grocery Wholesaling

  • Products & Services
  • Takeout and delivery
  • Sit-down service
  • Catering
  • Chart: Pizza Restaurants Industry Products and Services Segmentation

  • Demand Determinants
  • Consumer sentiment
  • Demographics
  • Health and lifestyle

  • Major Markets
  • Consumers aged 25 to 44
  • Consumers aged 45 to 64
  • Consumers under 25 years
  • Consumers 65 and older
  • Chart: Major Market Segmentation for the Pizza Restaurants Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Pizza Restaurants

  • Basis of Competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pizza Restaurants Industry

  • Industry Globalization
    Domino's Inc, Pizza Hut Inc., Little Caesar Enterprises Inc., Papa John's International Inc.,
  • Table: Domino's Inc - financial performance
  • Table: Pizza Hut Inc. - financial performance
  • Table: Little Caesar Enterprises Inc. - financial performance
  • Table: Papa John's International Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Pizza Restaurants Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pizza Restaurants Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Consumer Spending (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Food And Drug Administration (Fda)
  • A federal agency responsible for protecting public health through regulation and oversight of food and other consumable products.
  • Par-Baked
  • Bread or dough that is partially baked and then frozen for storage.
  • Quick-Service Restaurant
  • A restaurant that offers either carryout or delivery services as opposed to sit-down service.
  • Same-Store Sales
  • A retail measure used to assess the true performance of retail outlets by taking out the effect of new store openings and only looking at sales growth of existing stores.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Pizza Restaurants provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pizza Restaurants:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pizza Restaurants market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pizza Restaurants, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.