Overview

Drink up: Shifts in consumer tastes have enabled the industry to grow substantially

IBISWorld’s Craft Beer Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Overwhelming consumer support for craft beer has led to rapid industry growth
  • Major brewers achieved a significant competitive advantage through consolidation
  • There is some concern that the number of craft breweries will eventually plateau

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    Industry Analysis & Industry Trends

    The past five years have transformed the Craft Beer Production industry into one of the fastest growing and most popular alcoholic beverage segments in the United States. Although the industry mostly consists of many small-sized players, there has been increasing consolidation and expansion activity among some of the industry's largest brewers. Additionally, international beer manufacturing companies have aggressively promoted their craft beer brands in an attempt to capture growing craft beer sales in the United States. Although craft brewers and their competitors alike have speculated that the rapid revenue growth among industry brewers is poised to plateau due to market saturation, consumer demand for craft beer will remain robust over the next five years...

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    Industry Report - Industry Products Chapter

    The Craft Beer Production industry brews virtually all styles of beer and regularly experiments with different ingredients to create variant styles of beer. As a result, the industry's range of products is diverse. There are, however, several styles of beer that remain perennial favorites among craft beer enthusiasts and casual drinkers alike. India pale ales (commonly referred to as IPAs), traditional pale ales and seasonal varieties that feature limited-time ingredients and unique flavors are the most popular types of beer.

    India Pale Ale (IPA)

    While technically a style that exists within the broader category of pale ales, IPA brands are the most popular type of beer among craft beer drinkers. Representing 20.4% o..

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    Additional Insights for the Craft Beer Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Craft Beer Production Industry are

  • Establishment of brand names
  • Control of distribution networks
  • Marketing of products
  • IBISWorld analysts also discuss how external factors such as Demand from beer wholesaling and Per capita disposable income in the Craft Beer Production industry impact industry performance..

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    Industry Products

    What is the Craft Beer Production Industry?

    This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. A microbrewery produces a limited amount of beer, typically no more than 6.0 million barrels (189,000,000 US gallons) of beer per year. A brewpub brews and sells beer on the premises and may prepare and serve food to dining patrons. A brewpub may also be considered a microbrewery if it engages in a significant amount of beer distribution on a regional level.

    Industry Products
    IPA
    Seasonal
    Pale ale
    Amber ale
    Lager
    Wheat
    Fruit beer
    Industry Activities
    Brewing and selling craft styles of ale and lager
    Brewing and selling seasonal craft beers
    Distributing craft beers to localers
    Managing full-service brewpub establishments

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from beer wholesaling
  • Per capita disposable income
  • Per capita expenditure on alcohol
  • Price of coarse grains
  • Excise tax on beer
  • Trade-weighted index

  • Current Performance
  • Beer’s new frontier
  • The craft beer craze
  • Chart: Revenue Growth

  • Industry Outlook
  • Craft brewers, consolidation and copycats
  • International appeal
  • Table: Craft Beer Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Craft Beer Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Beer Wholesaling
  • Consumers

  • Key Selling Industries
  • Aluminum Manufacturing
  • Cardboard Box & Container Manufacturing
  • Corn, Wheat & Soybean Wholesaling
  • Glass Product Manufacturing
  • Printing
  • Sugar Processing
  • Wheat, Barley & Sorghum Farming
  • Wood Pallets & Skids Production

  • Products & Services
  • IPA
  • Seasonal
  • Other
  • Pale ale
  • Lager
  • Amber ale
  • Wheat
  • Fruit beer
  • Chart: Craft Beer Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 21 to 34
  • Consumers aged 35 to 44
  • Consumers aged 45 to 54
  • Consumers aged 55 and older
  • Chart: Major Market Segmentation for the Craft Beer Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation, rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Craft Beer Production

  • Basis of Competition
    External competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Craft Beer Production Industry

  • Industry Globalization
    Major Companies
    D.G. Yuengling & Son Inc.Boston Beer Company
  • Table: D.G. Yuengling & Son Inc. - financial performance
  • Table: Boston Beer Company - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Craft Beer Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Craft Beer Production Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Price of coarse grains (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Craft Beer
  • Beer made by small independent brewers with annual production of 6 million barrels of beer or less.
  • Dry Counties
  • Local jurisdictions in the US which prohibit, in some capacity, the sale of alcoholic beverages.
  • Growler
  • Glass or ceramic jugs filled by brewers with fresh beer and sold directly to consumers for off-premises consumption. Growlers typically range from 32 to 64 ounces.
  • Lager
  • A type of beer that is fermented and conditioned at low temperatures. Pale lager is the most widely-consumed and commercially available style of beer in the world
  • Pale Ale
  • A type of beer made through a warm fermentation process using a high proportion of pale malt, which gives it a lighter color.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Craft Beer Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Craft Beer Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Craft Beer Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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