Overview

Making a name: Revenue will grow as agencies adjust to the changing media landscape

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • As traditional services lose demand, advertisers will focus on digital media to remain relevant
  • The media landscape has exhibited a high level of change over the past five years
  • Total advertising expenditure is expected to grow, spurring industry revenue growth

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    Industry Analysis & Industry Trends

    The Advertising Agencies industry has grown over the past five years due to growing corporate profit and the proliferation of digital media, which have broadened operators' access to their target audiences. However, not all industry trends have been positive over the past five years. As more individuals have accessed media with an increasingly wide variety of devices, audiences have become much more fragmented, forcing industry operators to get creative in reaching broad audiences as well as paving a way for small niche operators to emerge. Following the overall economy, corporate profit and consumer spending both rebounded in the past five years, leading consumers of advertising services to be in better financial positions...

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    Industry Report - Industry Locations Chapter

    The Southeast accounts for the greatest proportion of advertising agencies, in line with its share of population. However, the industry's largest establishments are in the Mid-Atlantic and West regions, which are estimated to account for a combined 39.7% of total industry establishments, because of its proximity to New York City, Los Angeles and many other major corporations.

    Southeast

    The Southeast accounts for a significant share of industry establishments, estimated at 21.7%, including Florida with 7.6% of establishments. However, this is largely due to the region's share of population, which is 25.6%. The region's share of establishments is primarily composed of small operations that serve local business. Thi..

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    Additional Insights for the Advertising Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising Agencies Industry are

  • Having an effective performance monitoring system
  • Having a relationship with upstream and downstream industries
  • Membership in the AAAA
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Consumer spending in the Advertising Agencies industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Advertising Agencies Industry?

    Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement.)

    Industry Products
    Integrated advertising services
    Creative services
    Public relations services
    Media planning, buying & representation
    Industry Activities
    Creating advertising campaigns
    Disseminating advertising campaigns through available mediums, such as TV, periodicals and digital

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Consumer spending
  • Corporate profit
  • Investor uncertainty

  • Current Performance
  • Positive demand
  • Digital media spurs growth
  • The changing media landscape
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Emerging trends
  • Viral marketing
  • Table: Advertising Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising Agencies Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Breweries
  • Retail Trade
  • New Car Dealers
  • Domestic Airlines
  • Information
  • Wireless Telecommunications Carriers
  • Finance and Insurance
  • Accommodation and Food Services

  • Key Selling Industries
  • Audio Production Studios
  • Graphic Designers
  • Magazine & Periodical Publishing
  • Market Research
  • Movie & Video Production
  • Newspaper Publishing
  • Radio Broadcasting
  • Television Broadcasting

  • Products & Services
  • Integrated advertising services
  • Creative services
  • Other
  • Media planning, buying & representation
  • Public relations services
  • Chart: Advertising Agencies Industry Products and Services Segmentation

  • Demand Determinants
  • Total media expenditure
  • Consumer and business sentiment
  • Media consumption habits

  • Major Markets
  • TMT
  • Retail sector
  • Financial services
  • Automotive sector
  • Travel & entertainment
  • Other
  • Consumer packaged goods
  • Pharmaceutical & Healthcare sector
  • Chart: Major Market Segmentation for the Advertising Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciation, marketing, rent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Advertising Agencies Industry

  • Industry Globalization
    Major Companies
    Omnicom Group Inc.The Interpublic Group of Companies Inc. WPP PLC
  • Table: Omnicom Group Inc. - financial performance
  • Table: The Interpublic Group of Companies Inc. - financial performance
  • Table: WPP PLC - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Advertising Agencies Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total Advertising Expenditures (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Below-The-Line
  • A more direct promotional activity undertaken to reach consumers, often including direct mail, SMS and e-mail, and incentives such as coupons, competitions and price discounts.
  • New Media
  • Digital media formats including online, cell phones and other digital devices.
  • Traditional Media
  • Media formats including TV, radio, newspapers and magazines.
  • Viral Marketing
  • Refers to marketing techniques that use social networks and other technologies to increase brand awareness or achieve other objectives.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Advertising Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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