Overview

Main event: Improved corporate profit and marketing budgets will support revenue gains

IBISWorld’s industry research report on Trade Show and Conference Planning can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Revived corporate profit will spur demand, but online events may constrain growth
  • Larger industry operators have increased their market share by acquiring struggling smaller companies
  • Operators will need to invest in technology to increase productivity and enhance their services

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    Industry Analysis & Industry Trends

    After a period of slow growth and diminished corporate spending plagued industry operators, trade show and event planners will experience improved conditions over the next five years. With domestic travel increasing and corporate profit returning, more individuals will attend trade shows and conventions again. However, the rise of online events may limit future growth...

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    Industry Report - Industry Locations Chapter

    The geographic breakdown of this event planning industry is generally in accordance with the number of businesses and facilities that can hold trade shows and conventions in a given region. In general, the top regions contain cities with wide entertainment and tourism appeal.

    West

    The West is the largest region for the Trade Show and Conference Planning industry, accounting for an estimated 24.3% of total industry establishments. This is largely due to the significant number of tourist and business travel destinations in the region, including Las Vegas, Los Angeles and Anaheim, CA. The region is well populated and this area of this country is also less susceptible to seasonality, as weather is typically safe for travel and conducive to tourism throughout the year.

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    Additional Insights for the Trade Show and Conference Planning Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Trade Show and Conference Planning Industry are

  • Ability to manage external (outsourcing) contracts
  • Maintenance of excellent customer relations
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Domestic trips by US residents in the Trade Show and Conference Planning industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Trade Show and Conference Planning Industry?

    Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133).

    Industry Products
    Sponsorships, entertainment and advertising sales
    Shipping, logistics and other services
    Registration, analytics and show services
    Exhibit sales and design services
    Industry Activities
    Automobile show managing, organizing or promoting
    Convention managing, organizing or promoting
    Craft fair managing, organizing or promoting
    Flower show managing, organizing or promoting
    Home show managing, organizing or promoting
    Trade show managing, organizing or promoting
    Convention promoting with or without facilities
    Trade show promoting with or without facilities

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Domestic trips by US residents
  • Per capita disposable income
  • Inbound trips by non-US residents

  • Current Performance
  • Steady recovery
  • Employment, profit and enterprises
  • Travel trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Planning for success
  • Technology trends
  • Table: Trade Show and Conference Planning Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Trade Show and Conference Planning Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Manufacturing
  • Car & Automobile Manufacturing
  • Professional, Scientific and Technical Services
  • Professional Organizations
  • Consumers

  • Key Selling Industries
  • Casino Hotels
  • Hotels & Motels
  • Musical Groups & Artists

  • Products & Services
  • Exhibit sales and design services
  • Registration, analytics and show services
  • Sponsorships, entertainment and advertising sales
  • Shipping, logistics and other services
  • Chart: Trade Show and Conference Planning Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other
  • Consumer goods, sporting goods, travel and other consumer services
  • Medical and healthcare
  • Business services
  • Producers of commodities, chemicals and engineered materials manufac
  • Communications and information technology
  • Chart: Major Market Segmentation for the Trade Show and Conference Planning Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Trade Show and Conference Planning

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Trade Show and Conference Planning Industry

  • Industry Globalization
    Major Companies
    The Freeman CompaniesViad Corp.
  • Table: The Freeman Companies - financial performance
  • Table: Viad Corp. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Trade Show and Conference Planning Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Trade Show and Conference Planning Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Corporate Profit (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Business-To-Business
  • Commerce transactions between businesses
  • Business-To-Consumer
  • Transactions between a business and its consumers
  • Trade Show
  • An industry-specific exhibition designed to showcase and demonstrate the respective trade's latest products, services, studies or activities.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Trade Show and Conference Planning:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Trade Show and Conference Planning market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Trade Show and Conference Planning, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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