Main event: Improved corporate profit and marketing budgets will support revenue gains

Rising US corporate profit margins over the five years to 2017 resulted in larger marketing budgets and demand for trade show and conference planning services for B2B events. Additionally, during the period, growth in disposable personal income helped propel greater attendance and revenue for B2C events. As a result, revenue in the Trade Show and Event Planning industry is expected to have risen over the past five years. Over the five years to 2022, industry revenue is also expected to increase. Demand will likely improve as companies continue to expand their marketing budgets and disposable income levels increase. Industry profit is projected to stabilize as new technologies, such as automated registration, enable operators to spend less on labor...purchase to read more.

Industry Statistics & Market Size
Revenue
$15bn
Annual Growth 12-17
2.7%
Forecast Growth 17-22
Profit
Employment
83,794
Businesses
4,950

Industry Threats & Opportunities

  • Revived corporate profit will spur demand, but online events may constrain growth
  • Larger industry operators have increased their market share by acquiring struggling smaller companies
  • Operators will need to invest in technology to increase productivity and enhance their services
  • Industry Report - Starting a New Business Chapter

    The top four operators in the industry account for an estimated 20.0% of industry revenue market share. The industry is fragmented, with a large number of small operators. This low level of concentration indicates that there are no significant barriers to entry. However, potential entrants into the industry might not have the capacity to plan more complicated events, creating some barriers with respect to specific projects. In addition, new operators may have a hard time establishing a foothold in the market as competitors have already built up a reputation in regards to their quality of work. New companies may be forced to offer lower prices and squeeze margins in an effort to attract clients upon first entering the industry...purchase to read more.

    Additional Insights for the Trade Show and Conference Planning Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Trade Show and Conference Planning Industry are

  • Ability to manage external (outsourcing) contracts
  • Maintenance of excellent customer relations
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Per capita disposable income in the Trade Show and Conference Planning industry impact industry performance..

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    What's in this report

    What is the Trade Show and Conference Planning Industry?

    Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133).

    Industry Products
  • Sponsorships, entertainment and advertising sales
  • Shipping, logistics and other services
  • Registration, analytics and show services
  • Exhibit sales and design services
  • Industry Activities
  • Automobile show managing, organizing or promoting
  • Convention managing, organizing or promoting
  • Craft fair managing, organizing or promoting
  • Flower show managing, organizing or promoting
  • Home show managing, organizing or promoting
  • Trade show managing, organizing or promoting
  • Convention promoting with or without facilities
  • Trade show promoting with or without facilities
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Per capita disposable income
  • Domestic trips by US residents
  • Inbound trips by non-US residents
  • Percentage of services conducted online

  • Current Performance
  • Steady recovery
  • Travel trends
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Planning for success
  • Technology trends
  • Table: Trade Show and Conference Planning Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Trade Show and Conference Planning Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Car & Automobile Manufacturing
  • Professional, Scientific and Technical Services
  • Professional Organizations
  • Consumers

  • Key Selling Industries
  • Casino Hotels
  • Hotels & Motels
  • Musical Groups & Artists

  • Products & Services
  • Exhibit sales and design services
  • Registration, analytics and show services
  • Sponsorships, entertainment and advertising sales
  • Shipping, logistics and other services
  • Chart: Trade Show and Conference Planning Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumer goods, sporting goods, travel and other consumer services
  • Medical and healthcare
  • Other
  • Business services
  • Communications and information technology
  • Producers of commodities, chemicals and engineered materials
  • Chart: Major Market Segmentation for the Trade Show and Conference Planning Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Trade Show and Conference Planning

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Trade Show and Conference Planning Industry

  • Industry Globalization
    The Freeman Companies, Viad Corp.,
  • Table: The Freeman Companies - financial performance
  • Table: Viad Corp. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Trade Show and Conference Planning Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Trade Show and Conference Planning Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Corporate Profit (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Business-To-Business
  • Commerce transactions between businesses.
  • Business-To-Consumer
  • Transactions between a business and its consumers.
  • Trade Show
  • An industry-specific exhibition designed to showcase and demonstrate the respective trade's latest products, services, studies or activities.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Trade Show and Conference Planning can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Trade Show and Conference Planning:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Trade Show and Conference Planning market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Trade Show and Conference Planning, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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