In 2017, the Toy Manufacturing industry in China is set to generate $10.1 billion, up 5.3% for the year, and reflecting annualized growth of 7.9% over the past five years. As Chinese household incomes increase and families choose to spend more on their children, domestic demand has been increasing — 5.3% annually over the five years through 2017 to total $20.1 billion. This industry contributes significantly to employment levels in China with 7,178 businesses employing 607,848 people in 2017.China is the largest manufacturer and exporter of toy products, manufacturing over 70.0% of the world's total. Most of the industry's export businesses provide original equipment manufacturer (OEM) services to foreign clients, and more than half of these have export licenses...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Report - Industry Locations Chapter

Within the Toy Manufacturing industry in China, industry activity is highly concentrated in Guangdong province in Middle South China, which accounts for almost half of industry revenue. This is mainly due to many Hong Kong-, Macau- and Taiwan-funded investors having their factories in the province. This province is also home to 41.9% of total enterprises and two-thirds of industry employees, and is the largest toy exporter of China. Jiangsu province and Shandong province are expected to account for 21.9% and 10.3% to total industry revenue in 2017.The industry's development in these provinces is mainly due to the high economic development levels and large populations, as well as the location of many manufacturing centers across many economic sectors. Als...purchase to read more.

Additional Insights for the Toy Manufacturing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy Manufacturing Industry are

  • Effective quality control
  • Effective cost controls
  • Establishment of export markets
  • IBISWorld analysts also discuss how external factors such as Export Market and Exchange Rates - Renminbi per $US in the Toy Manufacturing industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Toy Manufacturing Industry?

    The Toy Manufacturing industry in China consists of businesses that manufacture various toy products for the entertainment and education of children and that meet the required safety standards.

    Industry Products
  • Electronic toys
  • Stuffed toys
  • Transport toys
  • Toys for adults
  • Dolls
  • Plastic toys
  • Puzzles and building sets
  • Other toys
  • Industry Activities
  • Toy
  • Electric toy instrument
  • Children's wheeled toy
  • Toy model
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Export Market
  • Exchange Rates - Renminbi per $US
  • Real Personal Disposable Income
  • Age Group (0-14)
  • Downstream Demand - Hobby, Toy and Game Stores

  • Current Performance
    Enterprises and wagesExports and importsIndustry profitabilityIndustry issues
  • Chart: Revenue Growth

  • Industry Outlook
    Enterprises, employment and wagesBrand establishmentToys designed for adults
  • Table: Toy Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Department Stores & Shopping Malls
  • Supermarkets
  • Online Shopping

  • Key Selling Industries
  • Basic Plastics and Synthetic Resin Manufacturing
  • Paper and Paperboard Manufacturing
  • Plastic Board, Pipe & Sheet Manufacturing

  • Products & Services
  • Electronic toys
  • Stuffed toys
  • Transport toys
  • Other toys
  • Toys for adults
  • Puzzles and building sets
  • Dolls
  • Plastic toys
  • Chart: Toy Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Economic growth
  • Population distribution
  • Two-child policy
  • Holiday gift-giving

  • Major Markets
  • Exports
  • Toy wholesalers
  • Toy retailers
  • Specialty stores
  • Chart: Major Market Segmentation for the Toy Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Chart: Cost Structure Benchmarking – Sector vs Toy Manufacturing

  • Basis of Competition
  • Price
  • Economies of scale
  • Safety
  • Distribution networks
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy Manufacturing Industry

  • Industry Globalization
    Goodbaby Group, Nanhai Sino-U.S.A. Toy Factory, Nanhai Hongjing Co, Ltd., Lerado Group, Jetta Company Limited,
  • Table: Goodbaby Group - financial performance
  • Table: Nanhai Sino-U.S.A. Toy Factory - financial performance
  • Table: Nanhai Hongjing Co, Ltd. - financial performance
  • Table: Lerado Group - financial performance
  • Table: Jetta Company Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Toy Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Toy Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Original Design Manufacturer (Odm)
  • A company that designs and manufactures a product, which is specified and eventually branded by another firm for sale.
  • Original Equipment Manufacturer (Oem)
  • A company that manufactures products or components that are purchased by a company and retailed under the purchasing company's brand name.
  • Transport Toys
  • Refers to toy planes, ships, cars and trucks.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Toy Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.