Overview

IBISWorld’s Toy Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

In 2016, the Toy Manufacturing industry in China is set to generate $37.5 billion, up 3.0% for the year, and reflecting annualized growth of 7.1% over the past five years. As Chinese household incomes increase and families choose to spend more on their children, domestic demand has been increasing — 8.0% annually over the five years through 2016 to total $21.1 billion. This industry contributes significantly to employment levels in China with 7,201 businesses employing 613,566 people in 2016.

China is the largest manufacturer and exporter of toy products, manufacturing over 70.0% of the world's total. Most of the industry's export businesses provide original equipment manufacturer (OEM) services to foreign clients, and more than half of these have export licenses...

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Industry Report - Starting a New Business Chapter

Regulations

Compulsory certification protects children's safety and improves the overall quality of toy products. Six types of toy products are subject to compulsory certification, and those that fail to pass are prohibited from sale. This regulation increases the operational cost for enterprises and can be a barrier for potential entrants.

Attracting highly talented designers

China still lacks well-known toy brands, which is partly due to the shortage of qualified designers. Continued product innovation by foreign designers has helped some popular toy products establish and maintain popularity around the world. Although domestic toy companies have begun to address this issue, qualified and innovative local designers remain scarce. Lar..

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Additional Insights for the Toy Manufacturing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy Manufacturing Industry are

  • Effective quality control
  • Effective cost controls
  • Establishment of export markets
  • IBISWorld analysts also discuss how external factors such as Export Market and Exchange Rates - Renminbi per $US in the Toy Manufacturing industry impact industry performance..

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    Industry Products

    What is the Toy Manufacturing Industry?

    The Toy Manufacturing industry in China consists of businesses that manufacture various toy products for the entertainment and education of children and that meet the required safety standards.

    Industry Products
    Electronic toys
    Stuffed toys
    Transport toys
    Toys for adults
    Dolls
    Plastic toys
    Puzzles and building sets
    Other toys
    Industry Activities
    Toy
    Electric toy instrument
    Children's wheeled toy
    Toy model

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Export Market
  • Exchange Rates - Renminbi per $US
  • Real Personal Disposable Income
  • Age Group (0-14)
  • Downstream Demand - Hobby, Toy and Game Stores

  • Current Performance
  • Enterprises and wages
  • Exports and imports
  • Industry profitability
  • Industry issues
  • Chart: Revenue Growth

  • Industry Outlook
  • Enterprises, employment and wages
  • Brand establishment
  • Toys designed for adults
  • Table: Toy Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Department Stores & Shopping Malls
  • Supermarkets
  • Online Shopping

  • Key Selling Industries
  • Basic Plastics and Synthetic Resin Manufacturing
  • Paper and Paperboard Manufacturing
  • Plastic Board, Pipe & Sheet Manufacturing

  • Products & Services
  • Electronic toys
  • Stuffed toys
  • Transport toys
  • Other toys
  • Toys for adults
  • Puzzles and building sets
  • Dolls
  • Plastic toys
  • Chart: Toy Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Economic growth
  • Population distribution
  • Two-child policy
  • Holiday gift-giving

  • Major Markets
  • Exports
  • Toy wholesalers
  • Toy retailers
  • Specialty stores
  • Chart: Major Market Segmentation for the Toy Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Chart: Cost Structure Benchmarking – Sector vs Toy Manufacturing

  • Basis of Competition
  • Price
  • Economies of scale
  • Safety
  • Distribution networks
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy Manufacturing Industry

  • Industry Globalization
    Major Companies
    Nanhai Sino-U.S.A. Toy FactoryGoodbaby GroupNanhai Hongjing Co, Ltd.Lerado GroupJetta Company Limited
  • Table: Nanhai Sino-U.S.A. Toy Factory - financial performance
  • Table: Goodbaby Group - financial performance
  • Table: Nanhai Hongjing Co, Ltd. - financial performance
  • Table: Lerado Group - financial performance
  • Table: Jetta Company Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Toy Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Toy Manufacturing Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Total Assets (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Original Design Manufacturer (Odm)
  • A company that designs and manufactures a product, which is specified and eventually branded by another firm for sale.
  • Original Equipment Manufacturer (Oem)
  • A company that manufactures products or components that are purchased by a company and retailed under the purchasing company's brand name.
  • Transport Toys
  • Refers to toy planes, ships, cars and trucks.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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