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Game & Toy Manufacturing in the UK Industry Data and Analysis
Game and toy manufacturers have returned to growth, but rising costs are limiting how much of it reaches profit. Office for National Statistics (ONS) data shows that sales volumes at UK stores selling sports equipment, games and toys rose by 3% in 2025. That recovery has stalled, with volumes 1.3% lower in Q2 2026 than in Q2 2025. Retailers are ordering less and later, so manufacturers must commit to production before Christmas sales are known. Higher employer National Insurance from April 2025 added to labour costs in hand assembly and packing. The ONS reported that producer input prices rose 6.1% in the year to August 2026. Crude oil, the base of most toy plastics, contributed most as conflict in the Middle East lifted prices. Factory gate prices for games and toys rose just 0.2% over the same period, the ONS reported, so manufacturers have absorbed most of the increase. Profit is expected to fall as a share of revenue in 2026-27. Over the five years through 2026-27, industry revenue is projected to rise at a compound annual rate of 0.1% to reach £1.1 billion, with revenue set to climb by 8.2% in 2026-27.
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What's included in this industry analysis
IBISWorld's research coverage on the Game & Toy Manufacturing industry in the United Kingdom includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released October 2026.
About this industry
What's this industry report about?
The Game & Toy Manufacturing industry in the United Kingdom operates under the SIC industry code C32.400. Companies in this industry manufacture games and toys for professional, arcade or personal use. Related terms covered in the Game & Toy Manufacturing industry in the United Kingdom include multiples, interactive toys and wholesale bypass.
What's included in this industry?
Products and services covered in Game & Toy Manufacturing industry in the United Kingdom include Traditional toys and games, Electronic toys and games and Professional and arcade games.
What companies are included in this industry?
Companies covered in the Game & Toy Manufacturing industry in the United Kingdom include Games Workshop Ltd, HTI Toys UK Ltd and Hornby plc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Game & Toy Manufacturing industry in the United Kingdom.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Game & Toy Manufacturing industry in the United Kingdom.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Game & Toy Manufacturing industry in the United Kingdom.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Game & Toy Manufacturing industry in the United Kingdom. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Game & Toy Manufacturing industry in the United Kingdom. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Game & Toy Manufacturing industry in the United Kingdom. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Game & Toy Manufacturing industry in the United Kingdom. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Game & Toy Manufacturing industry in the United Kingdom.
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Frequently Asked Questions
What is the market size of the Game & Toy Manufacturing industry in the United Kingdom in 2026?
The market size of the Game & Toy Manufacturing industry in the United Kingdom is £1.1bn in 2026.
How many businesses are there in the Game & Toy Manufacturing industry in the United Kingdom in 2026?
There are 1,027 businesses in the Game & Toy Manufacturing industry in the United Kingdom, which has grown at a CAGR of 6.3 % between 2021 and 2026.
How may import tariffs affect the Game & Toy Manufacturing industry in the United Kingdom?
The Game & Toy Manufacturing industry in the United Kingdom is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Game & Toy Manufacturing industry in the United Kingdom?
The Game & Toy Manufacturing industry in the United Kingdom is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Game & Toy Manufacturing industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Game & Toy Manufacturing industry in the United Kingdom has been growing at a CAGR of 0.1 % between 2021 and 2026.
What is the forecast growth of the Game & Toy Manufacturing industry in the United Kingdom over the next 5 years?
Over the next five years, the Game & Toy Manufacturing industry in the United Kingdom is expected to grow.
What are the biggest companies in the Game & Toy Manufacturing industry in the United Kingdom?
The biggest companies operating in the Game & Toy Manufacturing industry in the United Kingdom are Games Workshop Ltd, HTI Toys UK Ltd and Hornby plc
What does the Game & Toy Manufacturing industry in the United Kingdom include?
Traditional toys and games and Electronic toys and games are part of the Game & Toy Manufacturing industry in the United Kingdom.
Which companies have the highest market share in the Game & Toy Manufacturing industry in the United Kingdom?
The company holding the most market share in the Game & Toy Manufacturing industry in the United Kingdom is Games Workshop Ltd.
How competitive is the Game & Toy Manufacturing industry in the United Kingdom?
The level of competition is high and steady in the Game & Toy Manufacturing industry in the United Kingdom.
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