Overview

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the five years through 2016, revenue for the Advertising Agency industry has been growing 12.8% annually. The industry is set to generate $100.8 billion in 2016, up 3.0% from 2015. Industry assets are estimated to total $74.3 billion in 2016, up 9.2% from 2015.

There are over 116,330 agencies employing about 3.4 million people with an estimated payroll of $27.4 billion in 2016. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale...

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Industry Report - Industry Locations Chapter

Although the industry is widely spread across the country, scale varies significantly from region to region. Generally, geographic distribution of advertising agencies is proportional to local media resources and, to a lesser extent, economic conditions.

Beijing, Guangdong, Jiangsu, Shanghai and Zhejiang are the five main provinces in the industry, jointly accounting for an estimated 68.2% of revenue in 2016. News media are highly developed in the largest four cities in China, namely Beijing, Shanghai, Guangzhou and Shenzhen. Beijing has more than 2,300 media outlets, including 12 radio stations, 22 TV stations, over 2,100 magazines and about 200 newspapers.

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Additional Insights for the Advertising Agencies Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising Agencies Industry are

  • Access to highly skilled workforce
  • Ability to compete on tender
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Economic Indicators - Advertising - Total Media Expenditure and Economic Indicators - Consumer Sentiment Index in the Advertising Agencies industry impact industry performance..

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    Industry Products

    What is the Advertising Agencies Industry?

    Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

    Industry Products
    Advertising design and production
    Advertising planning, public relations and market research
    Advertising publishing, promotion and display
    Advertising agency services
    Other advertising services
    Industry Activities
    Advertising planning, public relations and market research
    Advertising design and production
    Advertising publishing, promotion and display
    Advertising agency services
    Other advertising services, such as advertising handouts

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Economic Indicators - Advertising - Total Media Expenditure
  • Economic Indicators - Consumer Sentiment Index
  • Per Capita Disposable Income
  • Real GDP
  • Pervasive Technology - Internet Connections

  • Current Performance
  • Industry issues
  • Chart: Revenue Growth

  • Industry Outlook
  • Future developments
  • Table: Advertising Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising Agencies Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Manufacturing
  • Financial Intermediation
  • Real Estate
  • Culture, Sports and Entertainment

  • Key Selling Industries
  • Internet Services
  • Magazine and Periodical Publishing
  • Market Research
  • Newspaper Publishing
  • TV & Radio Broadcasting

  • Products & Services
  • Advertising design and production
  • Advertising planning, public relations and market research
  • Advertising publishing, promotion and display
  • Advertising agency services
  • Other advertising services
  • Chart: Advertising Agencies Industry Products and Services Segmentation

  • Demand Determinants
  • Economic development
  • Disposable income
  • Development of advertising channels
  • Special events
  • Government regulation

  • Major Markets
  • Television
  • Internet
  • Outdoor media
  • Newspapers
  • Magazines
  • Radio
  • Chart: Major Market Segmentation for the Advertising Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies

  • Basis of Competition
  • Market position and media resources
  • Pricing
  • Customer relationships
  • Creative talent
  • Range of services
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Advertising Agencies Industry

  • Industry Globalization
    Major Companies
    Saatchi & Saatchi ChinaLeo Burnett Shanghai Advertising Co., Ltd.Guangdong Advertising Co. Ltd.Beijing Dentsu Advertising Co., Ltd.BlueFocus Communication Group Co. Ltd.
  • Table: Saatchi & Saatchi China - financial performance
  • Table: Leo Burnett Shanghai Advertising Co., Ltd. - financial performance
  • Table: Guangdong Advertising Co. Ltd. - financial performance
  • Table: Beijing Dentsu Advertising Co., Ltd. - financial performance
  • Table: BlueFocus Communication Group Co. Ltd. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Advertising Agencies Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total Assets (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Advertising Revenue
  • Billings after deducting expenses paid to media for advertising publishing. It is the taxable income amount for advertising agents.
  • Billings
  • Advertising agents' actual revenue from advertising planning, designing, producing, publishing, factoring and other businesses relating to advertising.
  • Industry Revenue
  • The sum of industry participants' advertising revenue, rather than billings.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Advertising Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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