The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Tourism global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022
Employment ('000)

Industry Threats & Opportunities

  • The industry is highly fragmented and comprises large and small enterprises that operate in a competitive setting
  • More consumers were willing to spend on international travel, particularly within BRIC nations
  • Growth is expected to be particularly strong in Asia and South America where GDP growth is strong
  • Industry Analysis & Industry Trends

    The Global Tourism industry has experienced steady growth over the five years to 2017. International tourist arrivals continue to grow, as global per capita income increases and consumer sentiment improves. In the coming years, the industry is expected to continue growing, as the global economy continues to strengthen. Despite some distressed areas due to conflicts or regional economic problems, several factors, such as growing per capita disposable income and improving consumer sentiment, point toward strong tourism growth...

    Industry SWOT Analysis

    The Global Tourism industry is in a long-term growth phase. Over the 10 years to 2022, industry value added, which measures an industry's contribution to the overall global economy, is expected to increase at an annualized rate of 2.6%. This is slower than annualized global GDP growth of 2.9%. As a result, the industry is not expected to outperform the global economy.

    The industry has experienced continuing strong growth since the late 1980s. In the early 2000s industry revenue grew at rates of well over 10.0%. When the global economy entered a recession in 2009, industry revenue declined heavily as international travel was one of the first expenses cut by nervous consumers. How..

    Additional Insights for the Global Tourism Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Tourism Industry are

  • Ability to adopt new technology quickly
  • Proximity to key markets
  • Access to multiskilled and flexible workforce
  • IBISWorld analysts also discuss how external factors such as Global tourist arrivals and Global per capita income in the Global Tourism industry impact industry performance..

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    Industry Products

    What is the Global Tourism Industry?

    This report catalogues the short-term movement of international tourists across national borders for any purpose, including leisure, business, conference or seminar and visiting friends and relatives. In most cases the data represents travel across borders, with at least one night's stay in a foreign country. However, in some countries same-day trips across international borders are still counted as international trips.

    Industry Products
    Traveler accommodations
    Air transportation
    Travel arrangement and reservations
    Food and beverage establishments
    Other transport, including car rental
    Recreation and entertainment
    Other retail activities
    Industry Activities
    Traveler accommodation services
    Airline operation
    Providing hospitality services to international tourists
    Automotive rental
    Travel agent and tour arrangement services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Global tourist arrivals
  • Global per capita income
  • World price of crude oil
  • Global consumer sentiment index
  • Global damage caused by natural disasters

  • Current Performance
  • Industry structure
  • Volatility tempers
  • Emerging economies
  • Profit buckles amid rising competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Rising travel
  • Changing landscape
  • Improving efficiency
  • Future developments
  • Table: Global Tourism Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Tourism Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Consumers

  • Key Selling Industries
  • Global Airlines
  • Global Airport Operation
  • Global Casinos & Online Gambling
  • Global Higher Education
  • Global Hotels & Resorts
  • Global Logistics - Rail Transport
  • Global Marine & Container Terminal Operation

  • Products & Services
  • Traveler accommodations
  • Air transportation
  • Food and beverage establishments
  • Other retail activities
  • Recreation and entertainment
  • Gasoline
  • Travel arrangement and reservations
  • Other transport, including car rental
  • Chart: Global Tourism Industry Products and Services Segmentation

  • Demand Determinants
  • Incomes
  • Exchange rates
  • Natural disasters
  • Technology

  • Major Markets
  • Leisure, recreation and holiday travelers
  • VFR, health and religious travelers
  • Business and professional travelers
  • Chart: Major Market Segmentation for the Global Tourism Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Global Tourism

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Tourism Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Tourism Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Tourism Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Global Arrivals (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Average daily room rate.
  • International Travel
  • International travel by definition must cross an international border, whether on a day trip or overnight trip.
  • International Travel Mode
  • The method of travel used, including by plane, ship, bus, car, rail or other means, across international borders.
  • Revpar
  • Revenue per occupied room, or actual room tariff revenue received.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Tourism:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Tourism market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Tourism, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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