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Global Tourism Industry Data and Analysis
The Global Tourism industry experienced a tumultuous journey over the five years to 2025. The industry began to slowly recover in 2021 before surging in 2022 and 2023 as pent-up demand for travel drove robust industry performance. The industry has performed well despite recent inflation and economic uncertainty. However, the tariff war between the US and other countries has further increased uncertainty among businesses and leisure travelers, weighing on industry demand. Overall, industry revenue is anticipated to rise at a CAGR of 13.8% to reach $1.5 trillion in 2025, including an expected 1.7% rise in 2025 alone. This substantial growth is the product of a low pandemic year. In the same year, profit is expected to reach 9.7% of revenue.
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What's included in this industry analysis
IBISWorld's research coverage on the Global Tourism industry includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released March 2025.
About this industry
What's this industry report about?
The Global Tourism industry operates under the industry code X9001-GL. Tourism is defined as international visitors traveling across national borders primarily for business, convention or conference travel, government business, as well as the more familiar tourism for leisure, vacation or to visit friends and relatives. Major industries that benefit from tourism expenditure include domestic and international air transportation, accommodation services, food services, drinking places, automotive rental and travel agencies. Related terms covered in the Global Tourism industry include international travel mode, international travel, revpar and adr.
What's included in this industry?
Products and services covered in Global Tourism industry include Traveler accommodations, Air transportation and Travel arrangements and reservations.
What companies are included in this industry?
The Global Tourism industry is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Global Tourism industry.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Global Tourism industry.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Global Tourism industry.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Global Tourism industry. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Global Tourism industry. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Global Tourism industry. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Global Tourism industry. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Global Tourism industry.
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Frequently Asked Questions
What is the market size of the Global Tourism industry in 2026?
The market size of the Global Tourism industry is $1.5tr in 2026.
How many businesses are there in the Global Tourism industry in 2025?
There are 638k businesses in the Global Tourism industry, which has grown at a CAGR of 4.4 % between 2020 and 2025.
How may import tariffs affect the Global Tourism industry?
The Global Tourism industry is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Global Tourism industry?
The Global Tourism industry is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Global Tourism industry grown or declined over the past 5 years?
The market size of the Global Tourism industry has been growing at a CAGR of 13.8 % between 2020 and 2025.
What is the forecast growth of the Global Tourism industry over the next 5 years?
Over the next five years, the Global Tourism industry is expected to grow.
What does the Global Tourism industry include?
Traveler accommodations and Air transportation are part of the Global Tourism industry.
How competitive is the Global Tourism industry?
The level of competition is high and increasing in the Global Tourism industry.
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