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Printing Services in Germany - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

DE-C1811 August 2024 Factsheet

Revenue

€11.6bn

2019-2024 3.6 %
2024-2029 X.X %

Employees

69,242

2019-2024 0.9 %
2024-2029 X.X %

Businesses

834

2019-2024 0.9 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Printing Services in Germany market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Germany compared to Europe?

Country Benchmarking

Industry Data Germany

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#1 In Europe
Business
#19 In Europe
Employees
#3 In Europe
Wages
#1 In Europe

View industry report for Europe

The swift rise in digital content popularity has severely reduced demand for traditional print advertising, pushing many businesses towards digital campaigns over print. This shift negatively impacts the printing industry, with demand for printed labels, tags and manuals shrinking. Revenue is forecast to decrease at a compound annual rate of 4.4% over the five years through 2024 to €87.4 billion, including an estimated drop of 5% in 2024, while the average profit margin is expected to be 9.2%.

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Enterprises
Number of businesses in 2024

Biggest companies in the Printing Services in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Multi-Color Corporation
2,685.2
80.1
3.0
Bertelsmann SE & Co KGaA
19,321.8
2,961.8
15.3
Flyeralarm GmbH
294.6
19.9
6.8

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Top Questions Answered in this Report

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What is the market size of the Printing Services industry in Germany in 2024?

The market size of the Printing Services industry in Germany is €11.6bn in 2024.

How many businesses are there in the Printing Services in Germany industry in 2024?

There are 834 businesses in the Printing Services industry in Germany, which has declined at a CAGR of 0.9 % between 2019 and 2024.

Has the Printing Services industry in Germany grown or declined over the past 5 years?

The market size of the Printing Services industry in Germany has been declining at a CAGR of 3.6 % between 2019 and 2024.

What is the forecast growth of the Printing Services industry in Germany over the next 5 years?

Over the next five years, the Printing Services industry in Germany is expected to decline.

What are the biggest companies in the Printing Services market in Germany?

The biggest companies operating in the Printing Services market in Germany are Multi-Color Corporation, Bertelsmann SE & Co KGaA and Flyeralarm GmbH

What does the Printing Services in Germany include?

Books, brochures and leaflets and Trade advertising material are part of the Printing Services industry.

Which companies have the highest market share in the Printing Services in Germany?

The company holding the most market share in Germany is Multi-Color Corporation.

How competitive is the Printing Services industry in Germany?

The level of competition is moderate and steady in the Printing Services industry in Germany.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

The industry produces periodicals (e.g. magazines and books) and paper products like albums, leaflets and calendars through a mechanical process that transfers designs or text to paper. Companies also print on textiles, wood, glass, metals, plastics and ceramics.

Related Terms

E-BOOKDIGITAL PRINTING OFFSET PRINTING

What's included in this industry?

Books, brochures and leafletsTrade advertising materialNewspapers, magazines and journalsNon-paper material printsPaper packaging and labels

Companies

Multi-Color CorporationBertelsmann SE & Co KGaAFlyeralarm GmbH

Industry Code

ISIC 2006

1811 - Printing in Germany

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Printing Services in Germany industry?


Outlook

Analysis

What's driving the Printing Services in Germany industry outlook?


Volatility

Analysis

What influences volatility in the Printing Services in Germany industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Printing Services in Germany industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Traditional print advertising is declining due to digital growth. Industries like real estate still find value in direct mail and printed materials for targeted advertising.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Printing Services in Germany industry's products and services performing?

Analysis

What are innovations in the Printing Services in Germany industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Printing Services in Germany industry?


International Trade

Highlights

  • Total Imports into Germany
  • Total Exports into Germany
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

In Europe, most printing services cater to a varied market with a broad range of products. Smaller printing services capitalise on niche markets to maintain profitability.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Printing Services in Germany located?

Companies

Data Tables

Top 3 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Printing services need to protect human health and the environment when operating printers. They must comply with Regulation (EC) No. 1907/2006 (REACH) established by the European Agency for Safety and Health at Work.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Printing Services in Germany industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

European printing services face profit challenges due to digitalisation and overcapacity. COVID-19 lockdowns exacerbated the situation by halting operations across non-essential sectors.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Printing Services in Germany industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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