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Potato Crisps & Snacks Production in Germany - Market Research Report (2014-2029)

Veton Hoxhaj Veton Hoxhaj Frankfurt, Germany Last Updated: June 2024 WZ C10.31DE

Revenue

€3.3bn

2024

€3.3bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

9,144

Businesses

37

Wages

€XXX.Xm

Potato Crisps & Snacks Production in Germany industry analysis

The industry's top-selling products are crisps and other snacks made from potatoes, but potato starch is the product of the future thanks to its wide range of applications. Despite market saturation and the negative impact of the coronavirus crisis on the catering industry and therefore also on sales of frozen potato products such as French fries, industry sales grew by an average of 3% per year in the period from 2019 to 2024. For 2024, IBISWorld expects sales to fall by 2.5% to 3.3 billion euros.As a result of greater market concentration in food retailing, the market power of large supermarket chains and discounters has been increasing for several years now. This development is contributing to food retailers exerting more pressure on producers in price negotiations. In addition, smaller producers of potato products in particular are becoming increasingly dependent on supermarkets and discounters, which further weakens their negotiating position. Due to rising net household incomes, consumer spending on non-basic consumer goods has also increased, which has led to growing sales of crisps and other potato products. In contrast, the increase in producer prices for fruit and vegetables in recent years, particularly potatoes, is having a negative impact on the profits of industry players, as they result in higher raw material costs, which industry players can only partially pass on to customers in the form of price increases. < />In the period from 2024 to 2029, industry turnover is expected to increase by an average of 1.7% per year to 3.6 billion euros. The large companies in the industry are likely to further expand their leading market position in the coming years and the number of companies in the potato processing industry is likely to increase slightly.

Trends and Insights

  • While the need for personnel in production is decreasing, it is increasing in the areas of research and development and marketing. Due to the prevailing market saturation in the industry, the development of new and innovative products is crucial to success.
  • The demand for dried potato products has developed rapidly in recent years. The reason for this is the fact that they are considered rather unhealthy and artificial due to their many additives.
  • The companies in the Central Region are often located at important transport hubs. This allows transport routes to be shortened and costs to be saved.
  • The sharp increase in the number of supermarkets' and discounters' own brands means that competition among low-priced products is particularly fierce. In the case of no-name products in particular, the cheapest products have an advantage, as brand loyalty is low.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.0 % over the past five years, to reach an estimated €3.3bn in 2024.

Trends and Insights

During the coronavirus crisis, demand in the various sales markets has developed in opposite directions

  • During the coronavirus pandemic, demand for potato crisps and other snacks made from potatoes, as well as chilled potato products in supermarkets and discount stores, has increased as consumers have spent more time at home.
  • Additional trends and insights available with purchase
Potato Crisps & Snacks Production in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Inflation inhibits customers' willingness to pay and stalls the sustainability trend

  • In recent years, part of the sales growth in the manufacture of potato products has been driven by increasing health and sustainability awareness and the resulting rise in demand for healthier and more environmentally friendly product variants.

Biggest companies in the Potato Crisps & Snacks Production in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Intersnack Group GmbH & Co. KG
452.7
Lorenz Snack-World Holding GmbH
316.4
Beteiligungsgesellschaft Emsland-Stärke AG
252.1

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Potato Crisps & Snacks Production in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Potato crisps, Frozen products and Chilled products. Potato crisps is the largest segment of the Potato Crisps & Snacks Production in Germany.

Trends and Insights

Product innovations drive sales growth in the potato crisps product segment

  • This product group includes potato crisps and similar savoury snacks made from potatoes.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Potatoes are industrially produced and processed in this sector. Industry players produce potato crisps, dehydrated mashed potatoes, French fries, potato flour and frozen and chilled potato products, among other things.

What's included in this industry?

Potato crispsFrozen productsChilled productsPotato flourDry products

Companies

Intersnack Group GmbH & Co. KGLorenz Snack-World Holding GmbHBeteiligungsgesellschaft Emsland-Stärke AG

Purchase this report to view all 6 major companies in this industry.

Related Terms

ACRYLAMIDDERIVATPULPE

Industry Code

WZ 2008

WZ 10.31 - Potato Crisps & Snacks Production in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

While the need for personnel in production is decreasing, it is increasing in the areas of research and development and marketing. Due to the prevailing market saturation in ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The demand for dried potato products has developed rapidly in recent years. The reason for this is the fact that they are considered rather unhealthy and artificial due to th...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The companies in the Central Region are often located at important transport hubs. This allows transport routes to be shortened and costs to be saved.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The sharp increase in the number of supermarkets' and discounters' own brands means that competition among low-priced products is particularly fierce. In the case of no-name ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The Lorenz Snack-World Group has been involved in research into the causes of the carcinogenic substance acrylamide since its discovery. Since then, the company has been able...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Intersnack Group GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Lorenz Snack-World Holding GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Beteiligungsgesellschaft Emsland-Stärke AG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Intersnack Group GmbH & Co. KG, and factors influencing its performance in the industry
  • Description and key data for Lorenz Snack-World Holding GmbH, and factors influencing its performance in the industry
  • Description and key data for Beteiligungsgesellschaft Emsland-Stärke AG, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The development of consumer spending on food is an indicator of consumers' willingness to spend on potato products. If consumer spending on food declines, this poses a risk f...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Thanks to higher sales volumes, profits are rising despite price pressure from customers. The slightly positive profit trend is primarily due to the increased demand for Fren...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Potato Crisps & Snacks Production industry in Germany in 2024?

The market size of the Potato Crisps & Snacks Production industry in Germany is €3.3bn in 2024.

How many businesses are there in the Potato Crisps & Snacks Production in Germany industry in 2024?

There are 37 businesses in the Potato Crisps & Snacks Production industry in Germany, which has grown at a CAGR of 4.3 % between 2019 and 2024.

Has the Potato Crisps & Snacks Production industry in Germany grown or declined over the past 5 years?

The market size of the Potato Crisps & Snacks Production industry in Germany has been growing at a CAGR of 3.0 % between 2019 and 2024.

What is the forecast growth of the Potato Crisps & Snacks Production industry in Germany over the next 5 years?

Over the next five years, the Potato Crisps & Snacks Production industry in Germany is expected to grow.

What are the biggest companies in the Potato Crisps & Snacks Production market in Germany?

The biggest companies operating in the Potato Crisps & Snacks Production market in Germany are Intersnack Group GmbH & Co. KG, Lorenz Snack-World Holding GmbH and Beteiligungsgesellschaft Emsland-Stärke AG

What does the Potato Crisps & Snacks Production in Germany include?

Potato crisps and Frozen products are part of the Potato Crisps & Snacks Production industry.

Which companies have the highest market share in the Potato Crisps & Snacks Production in Germany?

The company holding the most market share in Germany is Intersnack Group GmbH & Co. KG.

How competitive is the Potato Crisps & Snacks Production industry in Germany?

The level of competition is high and increasing in the Potato Crisps & Snacks Production industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • There are no industries to display.

International industries

  • Potato Chip Production in the US
  • Frozen Potato Product Production in the US
  • Potato, Corn and Other Chip Manufacturing in Australia
  • Potato Crisps & Snacks Production in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.