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Holiday Homes and Flats in Germany Industry Data and Analysis
The increase in domestic tourism and overnight stays by foreign travellers is providing the industry with steady revenue growth. Only in 2020 and 2021 did the spread of the coronavirus lead to a temporary disruption in tourism and a loss of guests in accommodation establishments lasting several weeks, from which the industry was able to recover quickly in the following years. As a result, industry revenue increased by an average of 1.1% per year between 2019 and 2024. In the current year, industry turnover is expected to grow by 1.3% to 1.7 billion euros.
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What's included in this industry analysis
IBISWorld's research coverage on the Holiday Homes and Flats industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Holiday Homes and Flats industry in Germany operates under the WZ industry code SP55.02DE. The holiday home and holiday rental industry focuses on the rental of private accommodation for holidays and holiday stays and offers a variety of accommodation options for travellers. The sector includes the rental of flats, chalets, villas and beach houses, among others. Short-term accommodation with a daily cleaning and bed service and the provision of houses and flats for longer-term use are not part of this sector. Related terms covered in the Holiday Homes and Flats industry in Germany include check-in and check-out, evaluations and evaluation systems, occupancy rate and service charge settlement.
What's included in this industry?
Products and services covered in Holiday Homes and Flats industry in Germany include Holiday flats, Holiday homes and Other accommodation.
What companies are included in this industry?
The Holiday Homes and Flats industry in Germany is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Holiday Homes and Flats industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Holiday Homes and Flats industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Holiday Homes and Flats industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Holiday Homes and Flats industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Holiday Homes and Flats industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Holiday Homes and Flats industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Holiday Homes and Flats industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Holiday Homes and Flats industry in Germany.
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Frequently Asked Questions
What is the market size of the Holiday Homes and Flats industry in Germany in 2026?
The market size of the Holiday Homes and Flats industry in Germany is €2.3bn in 2026.
How many businesses are there in the Holiday Homes and Flats industry in Germany in 2026?
There are 13,607 businesses in the Holiday Homes and Flats industry in Germany, which has grown at a CAGR of 3.8 % between 2021 and 2026.
Has the Holiday Homes and Flats industry in Germany grown or declined over the past 5 years?
The market size of the Holiday Homes and Flats industry in Germany has been growing at a CAGR of 9.4 % between 2021 and 2026.
What is the forecast growth of the Holiday Homes and Flats industry in Germany over the next 5 years?
Over the next five years, the Holiday Homes and Flats industry in Germany is expected to grow.
What does the Holiday Homes and Flats industry in Germany include?
Letting of holiday flats and Holiday home rentals are part of the Holiday Homes and Flats industry in Germany.
How competitive is the Holiday Homes and Flats industry in Germany?
The level of competition is low and steady in the Holiday Homes and Flats industry in Germany.
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