Driving Schools in Germany - Market Research Report (2014-2029)
Frankfurt, Germany
Last Updated: July 2024
WZ P85.53DERevenue
€XX.Xbn
Past 5-Year Growth
Profit
€XXX.Xm
Employees
XX,XXX
Businesses
X,XXX
Wages
€XX.Xbn
Driving Schools in Germany industry analysis
The driving school industry, which also includes flying and boating schools, is facing the challenge of demographic change, which is reducing the number of young people in Germany and therefore the industry's core target group. One way for driving schools to counteract declining sales is to generate higher per capita sales with the remaining customers. This can be achieved, for example, by using mid-range and luxury class training vehicles instead of small cars and by increasing prices. There is also a trend towards establishing driving school centres with a comprehensive range of services. This will make it easier to convince customers who have already successfully passed their car driving test, for example, to take advantage of other services in the future. For the period from 2019 to 2024, there will be an average annual increase in turnover of 3.6 %. In 2024, industry turnover is expected to increase by 2.7% to 3.5 billion euros.In the current year, the monthly net income of private households in Germany is likely to increase and offer the industry growth potential. However, numerous other factors are having a negative impact on the industry. The core target group of 16 to 25-year-olds is expected to continue to shrink in the current year. In addition, an increasing degree of urbanisation and growing environmental awareness are likely to lead to a change in demand for mobility. Individual transport by car is likely to be increasingly replaced by public transport or other options, which will tend to have a negative impact on the demand for driving licences. < />Average annual sales growth of 2.3% is expected over the next five years and industry sales of 3.9 billion euros in 2029. Autonomous driving could have a disruptive effect on the industry in the future. However, it is not yet possible to predict when market penetration can be expected. This is why demographic change, the traffic turnaround and a shortage of driving instructors are the biggest challenges for the next five years. The extent to which digital teaching methods will be used in the future remains to be seen and will primarily be determined by legal requirements.
Trends and Insights
- Due to demographic change, there are fewer and fewer potential customers for the industry. The number of 16 to 25-year-olds, the industry's most important customer group, is on a downward trend in Germany.
- The majority of industry turnover is generated with driving lessons for cars. While car driving licences are likely to become slightly less important in the future as more and more people do without their own car, motorbike driving licences are likely to become more relevant.
- The population and demographics of an area are key factors in determining the attractiveness of a location. As driving schools usually only operate in a limited area, as many potential customers as possible should be in the vicinity.
- Intra-industry competition is moderate. Price is by far the most relevant competitive criterion in the driving school industry, as a driving licence represents a major investment for most drivers.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of XX.X% over the past five years, to reach an estimated €XX.Xbn in 2024.
Trends and Insights
Demographic change is reducing the number of potential learner drivers
- The industry is currently preoccupied with demographic change and the associated ageing of society. The birth rate in Germany is currently just under 1.5 children per woman. However, it would have to be over two children per woman for the population to at least remain stable. Immigration can partially offset this trend. For example, the population has risen as a result of the high number of war refugees from Ukraine.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The shortage of driving instructors is posing increasing difficulties for the industry
- A shortage of driving instructors is causing increasing difficulties for driving schools. The remaining driving instructors should continue to be able to push through higher salaries, which means that the proportion of personnel expenses in the cost structure is likely to increase in the coming years.
Biggest companies in the Driving Schools in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Academy Holding AG | 64.7 | |
Fahrschule Rettig GmbH | 14.6 | |
Ferienfahrschule Zöllner GmbH | 5.4 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Driving lessons for cars, Driving lessons for other vehicles and Flying lessons. Driving lessons for cars is the largest segment of the Driving Schools in Germany.
Trends and Insights
Sales from driving lessons for cars remain by far the most important segment
- Driving lessons for cars generate by far the largest share of the sector's turnover.
- More insights available in the full report
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Competitors
- There are no industries to display.
Complementors
- There are no industries to display.
International industries
- Tutoring & Driving Schools in the US
- Driving Schools in the UK
Table of Contents
About this industry
Industry definition
The sector includes teaching private individuals in driving schools, flying schools and sailing and boating schools. However, this sector does not include any driving, flying or boating instruction that leads to the acquisition of a driving licence that is primarily required for commercial purposes.
What's included in this industry?
Driving lessons for carsDriving lessons for other vehiclesFlying lessonsBoat lessonsCompanies
Academy Holding AGFahrschule Rettig GmbHFerienfahrschule Zöllner GmbHPurchase this report to view all 6 major companies in this industry.
Related Terms
LOCAL PUBLIC TRANSPORT (PUBLIC TRANSPORT)INTERMODALITYOVERLAND LINESINTERACTIVE WHITEBOARDTECHNICAL INSPECTION ASSOCIATION (TÜV)Industry Code
WZ 85.53 - Driving Schools in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Due to demographic change, there are fewer and fewer potential customers for the industry. The number of 16 to 25-year-olds, the industry's most important customer group, is ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The majority of industry turnover is generated with driving lessons for cars. While car driving licences are likely to become slightly less important in the future as more an...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The population and demographics of an area are key factors in determining the attractiveness of a location. As driving schools usually only operate in a limited area, as many...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Intra-industry competition is moderate. Price is by far the most relevant competitive criterion in the driving school industry, as a driving licence represents a major invest...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are no major players in the driving school industry. Most industry players are small companies with just a few employees that operate regionally.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Academy Holding AG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Fahrschule Rettig GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Ferienfahrschule Zöllner GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Academy Holding AG, and factors influencing its performance in the industry
- Description and key data for Fahrschule Rettig GmbH, and factors influencing its performance in the industry
- Description and key data for Ferienfahrschule Zöllner GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The increasing level of urbanisation is a disadvantage for the industry. In cities, more and more people are using local public transport and not owning a car, which means th...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The industry only has a small profit margin. Profit margins can vary depending on the segment in which a driving school is active. The profit margin can be increased by offer...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Driving Schools industry in Germany in 2024?
The market size of the Driving Schools industry in Germany is €XX.Xbn in 2024.
How many businesses are there in the Driving Schools in Germany industry in 2024?
There are €XX.Xbn businesses in the Driving Schools industry in Germany, which has declined at a CAGR of XX.X% between 2019 and 2024.
Has the Driving Schools industry in Germany grown or declined over the past 5 years?
The market size of the Driving Schools industry in Germany has been stable at a CAGR of XX.X% between 2019 and 2024.
What is the forecast growth of the Driving Schools industry in Germany over the next 5 years?
Over the next five years, the Driving Schools industry in Germany is expected to remain static.
What are the biggest companies in the Driving Schools market in Germany?
The biggest companies operating in the Driving Schools market in Germany are Academy Holding AG, Fahrschule Rettig GmbH and Ferienfahrschule Zöllner GmbH
What does the Driving Schools in Germany include?
Driving lessons for cars and Driving lessons for other vehicles are part of the Driving Schools industry.
Which companies have the highest market share in the Driving Schools in Germany?
The company holding the most market share in Germany is Academy Holding AG.
How competitive is the Driving Schools industry in Germany?
The level of competition is moderate and decreasing in the Driving Schools industry in Germany.
