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Construction Equipment Rental & Leasing in Germany - Market Research Report (2014-2029)

Robert Maier Robert Maier Frankfurt, Germany Last Updated: July 2024 WZ N77.32DE

Revenue

€5.8bn

2024

€5.8bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

29,151

Businesses

5,436

Wages

€X.Xbn

Construction Equipment Rental & Leasing in Germany industry analysis

The rental of construction machinery and equipment has developed positively overall over the past five years. Overall, the industry has grown at an average rate of 2.9% per year over the last five years. In the current year, the industry's total turnover is also likely to increase moderately despite the economic slowdown in the construction industry that has persisted since 2022. IBISWorld expects it to amount to 5.8 billion euros, which corresponds to an increase of 2.6% compared to the previous year.Many customers of construction machinery rental companies, such as construction firms, are increasingly focussing on flexibility and cost efficiency when procuring machinery. They rent machines more often because they shy away from the capital commitment associated with purchasing construction machinery. New, partly digital rental and sales models have also made the rental of construction machinery more attractive in general. Accordingly, the majority of industry players have had well-utilised machine fleets in recent years.In the coming years, IBISWorld also expects slight growth in the sector. At the same time, changes in the industry structure are becoming apparent. On the one hand, these developments are being driven by the increasing spread of digital business models, while on the other, international players are increasingly forcing their way into the industry, which is traditionally characterised by SMEs, and intensifying competition for many smaller companies in the sector. Increased customer requirements in terms of machine availability and service quality are coming up against an industry that has been quite fragmented to date, which is likely to encourage consolidation trends in the medium to long term. IBISWorld expects an average annual growth rate of 1.3% in the period from 2024 to 2029. Industry turnover is expected to amount to 6.2 billion euros in 2029.

Trends and Insights

  • The sharp rise in construction prices since 2021 is currently slowing down activity in the construction industry. The shortage of materials and the energy crisis have increased prices and the turnaround in interest rates has made financing more expensive.
  • Earthmoving machines such as the classic hydraulic excavator are the industry's top-selling product segment. Their share of total industry sales is expected to increase slightly in the coming years.
  • Most companies in the sector are based in the centre region. Within the region, North Rhine-Westphalia leads by a large margin. The region is home to major construction machinery rental companies such as Boels, Schlüter and Beyer.
  • From the customer's perspective, buying a construction machine is particularly worthwhile if the required machine is used intensively and over a longer period of time. If, on the other hand, machines are only needed for a short time, renting is cheaper and allows a more flexible choice of machine.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.9 % over the past five years, to reach an estimated €5.8bn in 2024.

Trends and Insights

Hiring is worthwhile if the construction machinery is only required for a limited period of time

  • Construction companies only invest in their own fleet if the utilisation of the machine is secure. A rough guide value for or against the purchase of a construction machine is around 1,000 operating hours per year. Only beyond this value does the purchase of your own machine pay off, taking all operating costs into account.
  • Additional trends and insights available with purchase
Construction Equipment Rental & Leasing in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Biggest companies in the Construction Equipment Rental & Leasing in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Zeppelin GmbH
465.0
HKL Baumaschinen GmbH
347.0
Boels Rental Germany GmbH
296.0

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Construction Equipment Rental & Leasing in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Earthmoving machines, Other construction machinery and Working platforms and mobile scaffolding. Earthmoving machines is the largest segment of the Construction Equipment Rental & Leasing in Germany.

Trends and Insights

Universal construction machinery such as earthmoving machines are the most important products in the industry

  • Earthmoving machines are self-propelled construction machines for loosening, picking up, transporting and dumping soil and other materials such as bulk goods.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector comprises the rental and operational leasing of mobile construction machinery and construction vehicles without operating personnel by construction machinery dealers, exclusive manufacturer dealers and manufacturer-independent rental companies. Truck cranes, rotating tower cranes, construction machinery such as excavators and concrete mixers, levelling machines, road rollers and other construction vehicles are rented out. The hire of work platforms and construction site equipment is also part of this sector.

What's included in this industry?

Earthmoving machinesWorking platforms and mobile scaffoldingCranesConstruction equipment and site accessoriesMobile compressorsHydraulic power packsConcrete mixer

Companies

Zeppelin GmbHHKL Baumaschinen GmbHBoels Rental Germany GmbH

Purchase this report to view all 4 major companies in this industry.

Related Terms

RENTAL PARKCONSTRUCTION COMPANYSHARING ECONOMY

Industry Code

WZ 2008

WZ 77.32 - Construction Equipment Rental & Leasing in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The sharp rise in construction prices since 2021 is currently slowing down activity in the construction industry. The shortage of materials and the energy crisis have increas...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Earthmoving machines such as the classic hydraulic excavator are the industry's top-selling product segment. Their share of total industry sales is expected to increase sligh...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Most companies in the sector are based in the centre region. Within the region, North Rhine-Westphalia leads by a large margin. The region is home to major construction machi...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

From the customer's perspective, buying a construction machine is particularly worthwhile if the required machine is used intensively and over a longer period of time. If, on...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Zeppelin GmbH is the industry player with the highest market share. The company is a pioneer in the digitalisation of the industry and, among other things, founded the manufa...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Zeppelin GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of HKL Baumaschinen GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Boels Rental Germany GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Zeppelin GmbH, and factors influencing its performance in the industry
  • Description and key data for HKL Baumaschinen GmbH, and factors influencing its performance in the industry
  • Description and key data for Boels Rental Germany GmbH, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry players must comply with the Product Safety Act. They must offer the construction machinery they rent out in a technically flawless condition so that the safety ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The industry is currently only marginally profitable. The increase in the cost of raw materials and supplies since the start of the war in Ukraine and the deterioration in th...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Construction Equipment Rental & Leasing industry in Germany in 2024?

The market size of the Construction Equipment Rental & Leasing industry in Germany is €5.8bn in 2024.

How many businesses are there in the Construction Equipment Rental & Leasing in Germany industry in 2024?

There are 5,436 businesses in the Construction Equipment Rental & Leasing industry in Germany, which has grown at a CAGR of 2.5 % between 2019 and 2024.

Has the Construction Equipment Rental & Leasing industry in Germany grown or declined over the past 5 years?

The market size of the Construction Equipment Rental & Leasing industry in Germany has been growing at a CAGR of 2.9 % between 2019 and 2024.

What is the forecast growth of the Construction Equipment Rental & Leasing industry in Germany over the next 5 years?

Over the next five years, the Construction Equipment Rental & Leasing industry in Germany is expected to grow.

What are the biggest companies in the Construction Equipment Rental & Leasing market in Germany?

The biggest companies operating in the Construction Equipment Rental & Leasing market in Germany are Zeppelin GmbH, HKL Baumaschinen GmbH and Boels Rental Germany GmbH

What does the Construction Equipment Rental & Leasing in Germany include?

Earthmoving machines and Working platforms and mobile scaffolding are part of the Construction Equipment Rental & Leasing industry.

Which companies have the highest market share in the Construction Equipment Rental & Leasing in Germany?

The company holding the most market share in Germany is Zeppelin GmbH.

How competitive is the Construction Equipment Rental & Leasing industry in Germany?

The level of competition is moderate and increasing in the Construction Equipment Rental & Leasing industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • There are no industries to display.

International industries

  • Heavy Equipment Rental in the US
  • Heavy Equipment Rental in Canada
  • Machinery and Scaffolding Rental in Australia
  • Heavy Machinery and Scaffolding Rental and Hiring in New Zealand
  • Construction Equipment Rental & Leasing in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.