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Computer & Peripheral Equipment Wholesaling in Germany - Market Research Report (2014-2029)

Ashkan Salim Ashkan Salim Frankfurt, Germany Last Updated: September 2024 WZ G46.51DE

Revenue

€95.9bn

2024

€95.9bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

110k

Businesses

4,666

Wages

€X.Xbn

Computer & Peripheral Equipment Wholesaling in Germany industry analysis

In recent years, the industry has benefited from society's increased need for digitalisation as a result of the coronavirus pandemic. The trend towards working from home and homeschooling solutions has led to an increase in demand for laptops in particular. This resulted in very strong sales growth in 2020. Sales growth is also expected in the current year, as the widespread digitalisation of important areas of life is far from complete. Industry sales are therefore expected to grow by 1.5% year-on-year to €95.9 billion in 2024. On average, this results in annual growth in industry turnover of 3.1% for the period from 2019 to 2024.Since the beginning of the coronavirus pandemic, a considerable need for digitalisation has become apparent in many companies and public institutions. As a result, considerable investments are being made in hardware and software, which are also driving the industry's sales development in the current year. However, the persistently difficult economic environment in Germany is having a dampening effect on growth. Uncertain expectations for the future are weighing on companies and slowing down investment activity somewhat. Nevertheless, with an increase in the number of people in employment, certain investments are unavoidable.Over the next five years, IBISWorld forecasts that industry turnover will increase by an average of 3% per year to 110.9 billion euros. This growth is likely to be driven by the continued increase in demand for laptops for home offices, as well as server devices and infrastructure components for the implementation of cloud solutions. Companies in the sector should also be able to broaden their revenue base by focussing more on consulting activities. There is a high degree of innovation in the products traded. Devices that were considered modern just a few years ago can quickly be regarded as outdated. Wholesalers therefore need to be informed about the latest developments on the market and respond to them.

Trends and Insights

  • The displacement of wholesalers from the supply chain due to increasing direct sales by manufacturers and producers is having a negative impact on industry sales. In response to this, industry players are placing greater emphasis on comprehensive advice and project support.
  • Station computers are losing ground to laptops and tablets As part of the home office trend, business users are increasingly switching to mobile solutions.
  • In the centre region, companies benefit from the proximity to numerous commercial enterprises. The high concentration of offices is accompanied by a high demand for IT equipment and software.
  • The industry's profit margin is low. The reason for this is the fierce price competition and the high cost of materials. However, the positive sales trend has recently increased profitability.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.1 % over the past five years, to reach an estimated €95.9bn in 2024.

Trends and Insights

Stationary computers are increasingly being replaced by laptops and tablets

  • The industry's main products include stationary computers and laptops. Recently, sales of desktop PCs in particular have been declining.
  • Additional trends and insights available with purchase
Computer & Peripheral Equipment Wholesaling in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Server and cloud solutions continue to gain in importance

  • The trend towards implementing cloud solutions has accelerated during the coronavirus pandemic due to the new challenges associated with the large-scale introduction of home office solutions.

Biggest companies in the Computer & Peripheral Equipment Wholesaling in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024

There are no companies that hold a large enough market share in the Computer & Peripheral Equipment Wholesaling in Germany industry for IBISWorld to include in this product.

Products & Services Segmentation

Computer & Peripheral Equipment Wholesaling in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Stationary computers, Laptops and Server. Stationary computers is the largest segment of the Computer & Peripheral Equipment Wholesaling in Germany.

Trends and Insights

Stationary computers are becoming less important due to the trend towards working from home

  • Stationary computers are computers that are permanently installed and used on a desk or other work surface. They are often accompanied by larger housings and more powerful components such as processors or graphics cards.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector sells a wide range of IT devices to numerous commercial users and retailers. Its activities include the wholesale of desktop PCs, notebooks, tablets and software. The resale of peripheral devices such as monitors, keyboards and printers also falls under this sector.

What's included in this industry?

Stationary computersLaptopsServerTabletsSoftware

Companies

Purchase this report to view all major companies in this industry.

Related Terms

CLOUD SYSTEMSERVERHOMEOFFICEPERIPHERAL DEVICES

Industry Code

WZ 2008

WZ 46.51 - Computer & Peripheral Equipment Wholesaling in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The displacement of wholesalers from the supply chain due to increasing direct sales by manufacturers and producers is having a negative impact on industry sales. In response...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Station computers are losing ground to laptops and tablets As part of the home office trend, business users are increasingly switching to mobile solutions.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

In the centre region, companies benefit from the proximity to numerous commercial enterprises. The high concentration of offices is accompanied by a high demand for IT equipm...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry's profit margin is low. The reason for this is the fierce price competition and the high cost of materials. However, the positive sales trend has recently increa...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The market leader Also Germany continues to expand its market share through acquisitions. The acquisitions have opened up new customer groups in the B2B and public sectors.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Wholesalers are benefiting from advancing digitalisation. The increasing use of information and communication technology in private households is creating additional sales po...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    The industry consists primarily of small and medium-sized companies that often specialise in certain areas. However, it is to be expected that larger companies will increasin...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Computer & Peripheral Equipment Wholesaling industry in Germany in 2024?

    The market size of the Computer & Peripheral Equipment Wholesaling industry in Germany is €95.9bn in 2024.

    How many businesses are there in the Computer & Peripheral Equipment Wholesaling in Germany industry in 2024?

    There are 4,666 businesses in the Computer & Peripheral Equipment Wholesaling industry in Germany, which has grown at a CAGR of 4.3 % between 2019 and 2024.

    Has the Computer & Peripheral Equipment Wholesaling industry in Germany grown or declined over the past 5 years?

    The market size of the Computer & Peripheral Equipment Wholesaling industry in Germany has been growing at a CAGR of 3.1 % between 2019 and 2024.

    What is the forecast growth of the Computer & Peripheral Equipment Wholesaling industry in Germany over the next 5 years?

    Over the next five years, the Computer & Peripheral Equipment Wholesaling industry in Germany is expected to grow.

    What does the Computer & Peripheral Equipment Wholesaling in Germany include?

    Stationary computers and Laptops are part of the Computer & Peripheral Equipment Wholesaling industry.

    How competitive is the Computer & Peripheral Equipment Wholesaling industry in Germany?

    The level of competition is high and increasing in the Computer & Peripheral Equipment Wholesaling industry in Germany.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Electrical Household Appliance Wholesaling in Germany
    • E-Commerce & Online Auctions in Germany
    • Computer Consultants in Germany

    Complementors

    • Electronic & Telecommunications Equipment Wholesaling in Germany
    • Office Furniture Wholesaling in Germany
    • E-Commerce & Online Auctions in Germany

    International industries

    • Computer & Packaged Software Wholesaling in the US
    • Computer and Computer Peripheral Wholesaling in Australia
    • Computer and Computer Peripheral Wholesaling in New Zealand
    • Computer & Peripheral Equipment Wholesaling in the UK
    • Information and Communication Equipment Wholesaling in Ireland

    View all industries in Germany

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in Germany include:

    • German Federal Statistics Office (Destatis)
    • European Statistics Office (Eurostat)
    • United Nations Comtrade

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.