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Marketing Consulting Services in Europe Procurement Price, Data and Insights
These services provide buyers with a business professional who advises them on the pursuit of a marketing strategy for their business. Suppliers include large professional service providers, midsize regional firms, small firms, and nonemployers. Key buyers include retailers, automotive manufacturers, telecommunications companies, and financial services firms.
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What’s included in this market coverage
IBISWorld's research coverage on the Marketing Consulting Services procurement and pricing environment in Europe includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Marketing Consulting Services market in Europe includes Brand Consulting Services, Marketing Automation Consulting Services, Marketing Content Consulting Services, SEO Consulting Services and Social Media Marketing Consulting Services. Standard coding in this coverage includes ISIC-702-Management consultancy activities, NACE-70.22-Business And Other Management Consultancy Activities, NAICS-541613-Marketing Consulting Services and UNSPSC-80141501-Marketing analysis.
What common market terminology is included?
Common market terminology included in the Marketing Consulting Services procurement coverage includes Data Analytics (Data analytics refers to the process of extracting a set of data points, drawing conclusions from it, and accurately making predictions that allow a business to enhance its efficiency, productivity, and overall profitability. This process typically utilizes software platforms and applications.), Customer Segmentation (Customer segmentation is the process of categorizing prospective buyers into separate groups in ways that are relevant to marketing needs. Common groupings are often based on demographic, geographic, and behavioral factors.), Deliverable (A deliverable is a tangible asset provided by a supplier to their client, such as website visitors or closed sales.), Influencer (An influencer is a person or social media account that has a large number of followers and has some measure of influence over behavior, trends, or purchasing decisions through their social media posts.) and Conversion Rate (A conversion rate is the percentage of visitors to a website that complete a desired goal (e.g., make a purchase, sign up for e-mails, etc.) out of the total number of visitors.).
What companies are included as top suppliers?
The top companies covered in the Marketing Consulting Services procurement report as suppliers are Accenture plc, The Boston Consulting Group, Bain & Company, Inc., A.T. Kearney Inc. and Mckinsey & Company.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Marketing Consulting Services market in Europe category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per hour, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Marketing Consulting Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Marketing Consulting Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Marketing Consulting Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Marketing Consulting Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Marketing Consulting Services?
The 2026 benchmark market price for Marketing Consulting Services is €202 per hour. Prices have increased at a CAGR of 2.06 from 2023-26.
Who are the top vendors in the Marketing Consulting Services market?
The top vendors in the Marketing Consulting Services market include Accenture plc, The Boston Consulting Group, Bain & Company, Inc., A.T. Kearney Inc. and Mckinsey & Company.
What industries supply the Marketing Consulting Services market?
The top industries supplying the Marketing Consulting Services market are Computer, Peripheral Equipment & Software Wholesaling in Europe, Computer & Peripheral Equipment Manufacturing in Europe, Software Publishing in Europe and Software Development in Europe.
What is the supply chain risk for Marketing Consulting Services?
Low market concentration gives buyers broad supplier choice and stronger negotiation leverage. The European marketing consulting market is highly fragmented, with numerous global consultancies, boutique firms, and specialized agencies competing for market share. This diversity provides buyers with significant opportunities to create competitive bidding environments, negotiate favorable rates, and tailor vendor selection to specific project needs. Procurement teams should use RFPs that emphasize performance metrics and value-added services to drive competition. By leveraging this fragmentation, buyers can avoid overreliance on a single vendor and balance costs with access to specialized expertise across different regions and service areas.
What factors affect the price of Marketing Consulting Services?
Experience and qualifications significantly affect pricing in marketing consulting services, as more seasoned consultants with proven track records can command higher fees due to their ability to deliver results and insights that are more strategically sound. For example, a consultant with extensive experience in customer segmentation for a major retail brand may charge a premium compared to a novice consultant.
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