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Advertising Agencies in Europe Industry Data and Analysis
The Advertising Agencies industry in Europe has a market size of €220.1bn in 2026 with annual revenue growth of 4.2 %. This industry includes companies that provide various advertising services, including promoting products, creating and releasing advertising campaigns and direct-mail advertising. Companies can provide advice, creative services and the production of advertising material.
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What's included in this industry analysis
IBISWorld's research coverage on the Advertising Agencies industry in Europe includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of February 2026.
About this industry
What's this industry report about?
The Advertising Agencies industry in Europe operates under the industry code EU-M731. This industry includes companies that provide various advertising services, including promoting products, creating and releasing advertising campaigns and direct-mail advertising. Companies can provide advice, creative services and the production of advertising material. Related terms covered in the Advertising Agencies industry in Europe include communications planning, digital advertising and outdoor advertising.
What's included in this industry?
Products and services covered in Advertising Agencies industry in Europe include Online Advertising, TV Advertising and Print Media Advertising.
What companies are included in this industry?
Companies covered in the Advertising Agencies industry in Europe include WPP plc, Publicis Groupe SA and MFE-MediaForEurope NV.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Advertising Agencies industry in Europe.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Advertising Agencies industry in Europe.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Advertising Agencies industry in Europe.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Advertising Agencies industry in Europe. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Advertising Agencies industry in Europe. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Advertising Agencies industry in Europe. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Advertising Agencies industry in Europe. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Country Benchmarks
What's included in the Country Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Cafes and Coffee Shops industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Advertising Agencies industry in Europe.
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Frequently Asked Questions
What is the market size of the Advertising Agencies industry in Europe in 2026?
The market size of the Advertising Agencies industry in Europe is €220.1bn in 2026.
How many businesses are there in the Advertising Agencies industry in Europe in 2025?
There are 472k businesses in the Advertising Agencies industry in Europe, which has grown at a CAGR of 3.3 % between 2020 and 2025.
Has the Advertising Agencies industry in Europe grown or declined over the past 5 years?
The market size of the Advertising Agencies industry in Europe has been growing at a CAGR of 1.5 % between 2020 and 2025.
What is the forecast growth of the Advertising Agencies industry in Europe over the next 5 years?
Over the next five years, the Advertising Agencies industry in Europe is expected to grow.
What does the Advertising Agencies industry in Europe include?
Online Advertising and TV Advertising are part of the Advertising Agencies industry in Europe.
Which countries have the most businesses in the Advertising Agencies industry in Europe?
The European country with the most businesses in the Advertising Agencies industry is Russia.
How competitive is the Advertising Agencies industry in Europe?
The level of competition is high and increasing in the Advertising Agencies industry in Europe.
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