Industry Statistics and Rankings
How does this industry perform in Denmark compared to Europe?
Country Benchmarking
Industry Data Denmark
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#10 In EuropeBusiness
#17 In EuropeEmployees
#13 In EuropeWages
#9 In EuropeRevenue in the Specialised Design Activities industry is anticipated to grow at a compound annual rate of 4.2% over the five years through 2025 to €55.8 billion. Advertising companies have propped up revenue, although falling demand for home renovations and weak manufacturing activity have limited sales. The cost-of-living crisis has also held designers back, with lacklustre business and consumer sentiment warding off large expenditure on specialised design activities.
Enterprises
Number of businesses in 2025
Biggest companies in the Specialised Design Activities in Denmark
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
WPP plc | 17,102.0 | 1,169.8 | 6.8 |
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Top Questions Answered in this Report
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What is the market size of the Specialised Design Activities industry in Denmark in 2025?
The market size of the Specialised Design Activities industry in Denmark is €1.4bn in 2025.
How many businesses are there in the Specialised Design Activities industry in Denmark in 2025?
There are 4,806 businesses in the Specialised Design Activities industry in Denmark, which has grown at a CAGR of 4.1 % between 2020 and 2025.
Has the Specialised Design Activities industry in Denmark grown or declined over the past 5 years?
The market size of the Specialised Design Activities industry in Denmark has been growing at a CAGR of 4.4 % between 2020 and 2025.
What is the forecast growth of the Specialised Design Activities industry in Denmark over the next 5 years?
Over the next five years, the Specialised Design Activities industry in Denmark is expected to grow.
What are the biggest companies in the Specialised Design Activities industry in Denmark?
The biggest company operating in the Specialised Design Activities industry in Denmark is WPP plc
What does the Specialised Design Activities industry in Denmark include?
Graphic design and Industrial design are part of the Specialised Design Activities industry in Denmark.
Which companies have the highest market share in the Specialised Design Activities industry in Denmark?
The company holding the most market share in the Specialised Design Activities industry in Denmark is WPP plc.
How competitive is the Specialised Design Activities industry in Denmark?
The level of competition is high and increasing in the Specialised Design Activities industry in Denmark.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
Complementors
International industries
Table of Contents
About this industry
Industry definition
Specialised design activities in Europe encompass services such as fashion design for clothing, footwear, jewellery, furniture and other household or personal goods, as well as industrial design, graphic design and interior decoration. This industry excludes web page design and programming, architectural and engineering design and theatrical stage set design, which are classified elsewhere. The focus is on enhancing aesthetics, usability and appeal, without covering technical or digital design domains.
Related Terms
FREELANCERCONSUMER DURABLE GOODS INTERIOR DESIGNWhat's included in this industry?
Graphic design Industrial design Interior design Fashion designCompanies
WPP plcIndustry Code
741 - Specialized design activities in Denmark
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Performance
Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Specialised Design Activities in Denmark industry?
Outlook
Analysis
What's driving the Specialised Design Activities in Denmark industry outlook?
Volatility
Analysis
What influences volatility in the Specialised Design Activities in Denmark industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Specialised Design Activities in Denmark industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Hybrid work edges out interior designers. The rise of hybrid work models is seeing companies redesign office spaces to be more flexible and collaborative, boosting demand for interior design services.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Specialised Design Activities in Denmark industry's products and services performing?
Analysis
What are innovations in the Specialised Design Activities in Denmark industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Specialised Design Activities in Denmark industry?
International Trade
Highlights
- Total Imports into Denmark
- Total Exports into Denmark
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Larger companies undertake consolidation efforts. Prominent specialised design companies have acquired smaller businesses to expand their reach and presence across Europe.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2025)
Data Tables
- Number of Establishments by Region (2025)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Specialised Design Activities in Denmark located?
Companies
Data Tables
Top 1 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit margin (2025)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Most regulations affecting designers are indirect. Designers must comply with the regulatory requirements of the industries they provide services for. For example, interior designers must consider the same building and safety codes as architects and engineers.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Specialised Design Activities in Denmark industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Intense competition exerts pressure on prices and profitability. Specialist designers who offer a comprehensive range of services can differentiate themselves from the competition, enabling them to charge higher prices and generate more substantial returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Specialised Design Activities in Denmark industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
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