Industry Description
This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 711320 - Promoters of Performing Arts, Sports, and Similar Events without Facilities are:
- Fair promoters without facilities, agricultural
- Concert organizers without facilities
- Arts festival organizers without facilities
- Sports event managers without facilities
- Agricultural fair organizers without facilities
- Organizers of festivals without facilities
- Theatrical booking agencies (except motion picture)
- Wrestling event organizers without facilities
- Horse show managers without facilities
- Dance festival managers without facilities
- Air show organizers without facilities
- Managers of agricultural fairs without facilities
- Festival organizers without facilities
- Organizers of agricultural fairs without facilities
- Dance festival organizers without facilities
- Rodeo promoters without facilities
- Heritage festival organizers without facilities
- Agricultural fair managers without facilities
- Organizers of arts events without facilities
- Ethnic festival managers without facilities
- Promoters of arts events without facilities
- Fair organizers without facilities, agricultural
- Sports event promoters without facilities
- Promoters of agricultural fairs without facilities
- Concert promoters without facilities
- Concert managers without facilities
- Booking agencies, theatrical (except motion picture)
- Managers of festivals without facilities
- Promoters of sports events without facilities
- Air show promoters without facilities
- Sports event organizers without facilities
- Festival of arts organizers without facilities
- Horse show organizers without facilities
- Fair managers without facilities, agricultural
- Theatrical production organizers without facilities
- Dance festival promoters without facilities
- Concert booking agencies
- Heritage festival promoters without facilities
- Promoters of festivals without facilities
- Beauty pageant organizers without facilities
- Arts event organizers without facilities
- Arts festival managers without facilities
- Boxing event managers without facilities
- Heritage festival managers without facilities
- Wrestling event managers without facilities
- Arts event managers without facilities
- Music festival organizers without facilities
- Boxing event promoters without facilities
- Managers of live performing arts productions (e.g., concerts) without facilities
- Arts event promoters without facilities
- Agricultural fair promoters without facilities
- Music festival promoters without facilities
- Theater festival organizers without facilities
- Organizers of sports events without facilities
- Managers of sports events without facilities
- Managers of arts events without facilities
- Arts festival promoters without facilities
- Rodeo managers without facilities
- Wrestling event promoters without facilities
- Festival of arts managers without facilities
- Rodeo organizers without facilities
- Ethnic festival promoters without facilities
- Festival promoters without facilities
- Music festival managers without facilities
- Festival of arts promoters without facilities
- Ethnic festival organizers without facilities
- Promoters of live performing arts productions (e.g., concerts) without facilities
- Boxing event organizers without facilities
- Organizers of live performing arts productions (e.g., concerts) without facilities
- Beauty pageant managers without facilities
- Air show managers without facilities
- Professional sports promoters without facilities
- Horse show promoters without facilities
- Festival managers without facilities
- Fair promoters without facilities
- Theatrical production managers without facilities
- Theater festival promoters without facilities
- Beauty pageant promoters without facilities
- Theater festival managers without facilities
- Theatrical production promoters without facilities
IBISWorld Industry Research Report
Concert & Event Promotion in the US (71133)
Revenue 2025
$62.5bn
Growth 2025
3.05%
Key Trends
The easing of pandemic restrictions has boosted demand for the industry
The spread of COVID-19 forced the industry to pause most of its operations
The industry is set to experience a multi-year growth period
Products and Services
Similar Industries
For some business types, there may be a similar industry to 711320 - Promoters of Performing Arts, Sports, and Similar Events without Facilities that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Booking motion pictures or videos--are classified in U.S. Industry 512199, Other Motion Picture and Video Industries;
IBISWorld industry research report
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NAICS Cross Reference
Organizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place)--are classified in Industry 561920, Convention and Trade Show Organizers;
IBISWorld industry research report
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NAICS Cross Reference
Producing live performances (but may also promote the performances)--are classified in Industry Group 7111, Performing Arts Companies;
IBISWorld industry research report
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NAICS Cross Reference
Presenting sporting events (but may also promote the sporting events)--are classified in U.S. Industry 711211, Sports Teams and Clubs;
IBISWorld industry research report
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NAICS Cross Reference
Operating racetracks (but may also promote the events held in these facilities)--are classified in U.S. Industry 711212, Racetracks;
IBISWorld industry research report
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NAICS Cross Reference
Organizing, promoting, and/or managing performing arts, sports, and similar events in facilities they manage or operate--are classified in Industry 711310, Promoters of Performing Arts, Sports, and Similar Events with Facilities; and
IBISWorld industry research report
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NAICS Cross Reference
Operating amateur, semiprofessional, or professional athletic associations or leagues--are classified in Industry 813990, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations).
IBISWorld industry research report
NAICS Hierarchy 711320 - Promoters of Performing Arts, Sports, and Similar Events without Facilities
NAICS Code 711320 - Promoters of Performing Arts, Sports, and Similar Events without Facilities sits in the 2-digit Promoters of Performing Arts, Sports, and Similar Events without Facilities sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 71
Sector Title: Arts, Entertainment, and Recreation
3 Digits 4 Digits 5 Digits 6 Digits
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7111 Performing Arts Companies
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71111 Theater Companies and Dinner Theaters
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71112 Dance Companies
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71113 Musical Groups and Artists
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71119 Other Performing Arts Companies
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7112 Spectator Sports
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71121 Spectator Sports
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7113 Promoters of Performing Arts, Sports, and Similar Events
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71131 Promoters of Performing Arts, Sports, and Similar Events with Facilities
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71132 Promoters of Performing Arts, Sports, and Similar Events without Facilities
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7114 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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71141 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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7115 Independent Artists, Writers, and Performers
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71151 Independent Artists, Writers, and Performers
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7121 Museums, Historical Sites, and Similar Institutions
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71211 Museums
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71212 Historical Sites
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71213 Zoos and Botanical Gardens
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71219 Nature Parks and Other Similar Institutions
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7131 Amusement Parks and Arcades
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71311 Amusement and Theme Parks
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71312 Amusement Arcades
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7132 Gambling Industries
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71321 Casinos (except Casino Hotels
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71329 Other Gambling Industries
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7139 Other Amusement and Recreation Industries
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71391 Golf Courses and Country Clubs
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71392 Skiing Facilities
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71393 Marinas
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71394 Fitness and Recreational Sports Centers
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71395 Bowling Centers
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71399 All Other Amusement and Recreation Industries
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Similar Industries Niche and Emerging
IBISWorld provides research on hundreds of niche and emerging industries, including the following for 711320 - Promoters of Performing Arts, Sports, and Similar Events without Facilities.
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