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TV & Radio Broadcasting in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: November 2024 6031

Revenue

$12.6bn

2024

$12.6bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

203k

Businesses

2,052

Wages

$X.Xbn

TV & Radio Broadcasting in China industry analysis

Revenue for the TV and Radio Broadcasting industry in China is expected to increase at an annualized 4.6% over the five years through 2024, to total $12.6 billion. This trend has been driven by the accelerating convergence of telecommunications, internet, and cable TV network operations and rapidly increasing digitization rate. In 2024, revenue is expected to increase by 0.3%. There are about 2,052 enterprises operating in the industry in 2024, employing over 202,999 workers with a total payroll of $2.8 billion. Profit margins have recovered to 12.1% of industry revenue in 2024.

Trends and Insights

  • China has the world's largest radio and television network. Because of China's large population, radio and television have become the most convenient and popular propaganda channels, entertainment tools and information carriers.
  • Television transmission is the largest product segment. Programs may come from their own studios or from affiliated networks or external sources.
  • Most of the top cable subscription revenue rankings are in coastal areas. Economic level determines the number of subscribers, and seven of the top 10 regions in cable subscription revenue are located in coastal areas.
  • Internal competition has to do with targeting the market to the target audience. The market positions and target audiences of transmission companies vary widely. Competition within the industry is related to market positioning and the choice of target audience.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 4.6 % over the past five years, to reach an estimated $12.6bn in 2024.

Trends and Insights

China has the world's largest radio and television network

  • China has established the world's largest radio and TV broadcasting network, serving the world's largest population.
  • Additional trends and insights available with purchase
TV & Radio Broadcasting in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The state has established a nationwide radio and television service system

  • The State Administration of Radio, Film and TV (SARFT) in accordance with the State Council's Furthering the Village-to-Village Project will follow the principle of equitable public services to build a radio and TV broadcasting service system covering all areas in China.

Biggest companies in the TV & Radio Broadcasting in China

Company
Market Share (%)
2024
Revenue ($short_0)
2024

There are no companies that hold a large enough market share in the TV & Radio Broadcasting in China industry for IBISWorld to include in this product.

Products & Services Segmentation

TV & Radio Broadcasting in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including TV transmission services, Radio transmission services and Other transmission services. TV transmission services is the largest segment of the TV & Radio Broadcasting in China.

Trends and Insights

Smart radio and television network innovation service model

  • Various cable TV network companies, IPTV integrated broadcast control service operators and transmission service agencies actively explore smart radio and television networks for political, commercial and civilian "new models, and create a series of characteristic services.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The TV and Radio Broadcasting industry in China broadcasts radio and TV programs via wired and wireless radio and TV signals. Industry enterprises operate radio and TV broadcasting studios and their programming is available to the public, affiliates and subscribers, and via the internet.

What's included in this industry?

Television broadcasting servicesRadio broadcasting servicesConsulting, design and installation of radio and others

Companies

Purchase this report to view all major companies in this industry.

Related Terms

DIGITAL BROADCASTINGINTERNET PROTOCOL TELEVISION (IPTV)TERRESTRIAL TV

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

China has the world's largest radio and television network. Because of China's large population, radio and television have become the most convenient and popular propaganda c...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Television transmission is the largest product segment. Programs may come from their own studios or from affiliated networks or external sources.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Most of the top cable subscription revenue rankings are in coastal areas. Economic level determines the number of subscribers, and seven of the top 10 regions in cable subscr...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Internal competition has to do with targeting the market to the target audience. The market positions and target audiences of transmission companies vary widely. Competition ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Unique resource advantage. Enterprises in the industry have their own unique geographical and resource advantages, which are better than other network operators.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Downstream demand drives industry growth. Diversified and intelligent audio-visual services have improved users' viewing experience and quality of life, and rural demand for ...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Profits are lower than in the US. Since the transmission equipment cost in China is significantly higher, the industry productivity is lower, and the profit margin is low for...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the TV & Radio Broadcasting industry in China in 2024?

    The market size of the TV & Radio Broadcasting industry in China is $12.6bn in 2024.

    How many businesses are there in the TV & Radio Broadcasting in China industry in 2024?

    There are 2,052 businesses in the TV & Radio Broadcasting industry in China, which has grown at a CAGR of 1.2 % between 2019 and 2024.

    Has the TV & Radio Broadcasting industry in China grown or declined over the past 5 years?

    The market size of the TV & Radio Broadcasting industry in China has been growing at a CAGR of 4.6 % between 2019 and 2024.

    What is the forecast growth of the TV & Radio Broadcasting industry in China over the next 5 years?

    Over the next five years, the TV & Radio Broadcasting industry in China is expected to grow.

    What does the TV & Radio Broadcasting in China include?

    Television broadcasting services and Radio broadcasting services are part of the TV & Radio Broadcasting industry.

    How competitive is the TV & Radio Broadcasting industry in China?

    The level of competition is low and increasing in the TV & Radio Broadcasting industry in China.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Internet Services in China

    Complementors

    • Satellite Transmission Services in China
    • Movie Production in China

    International industries

    • Radio Broadcasting in the US
    • Television Broadcasting in the US
    • Cable Networks in the US
    • Satellite TV Providers in the US
    • Internet Radio Broadcasting in the US

    View all industries in China

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.