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CN 7480 | Industry Report

Travel Agencies in China Industry Data and Analysis

MW
Millie Walker
Analyst Beijing, China April 2025

As China's economy has rapidly developed over the past five years, the tourism sector in China has also experienced strong growth. As more people have been travelling, demand for travel services has increased. Revenue for the Travel Agencies industry in China is expected to increase at an annualized 6.0% over the five years through 2025, to $131.2 billion. Industry revenue has increased due to rising demand over the four years through 2019. However, revenue is anticipated to have fallen by 9.0% in 2020 due to the COVID-19 outbreak. In 2025, industry revenue is expected to grow 7.7% to $131.2 billion. ACMR-IBISWorld forecasts that revenue will increase by an annualized 6.8% over the five years through 2030, as the government helps the industry recover and emphasizes the strategic importance of tourism. Additionally, demand – initially restricted due to the COVID-19 pandemic – is also forecast to increase over the period. Industry revenue is projected to reach $182.3 billion in 2030.

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What's included in this industry analysis

IBISWorld's research coverage on the Travel Agencies industry in China includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released April 2025.

About this industry

What's this industry report about?

The Travel Agencies industry in China operates under the industry code 7480. Firms in the Travel Agencies industry mainly provide travel services for businesses, groups and individuals. These services include consultation, travel planning and proposals, scheduling, accommodation and transportation. These services are mainly provided by domestic travel agencies and international travel agencies based in China. This industry does not include tour guide services provided by operators at tour destinations, or agencies selling only air or rail tickets. Related terms covered in the Travel Agencies industry in China include domestic tourists, inbound tourists and outbound tourists.

What's included in this industry?

Products and services covered in Travel Agencies industry in China include Domestic travel agency services and International travel agency services.

What companies are included in this industry?

Companies covered in the Travel Agencies industry in China include CITS Group Corporation, HNA Tourism Group and China CYTS Tours Holding Co., Ltd.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Travel Agencies industry in China.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Travel Agencies industry in China.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Travel Agencies industry in China.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Travel Agencies industry in China. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Travel Agencies industry in China. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Travel Agencies industry in China. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Travel Agencies industry in China. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Travel Agencies industry in China.

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Frequently Asked Questions

What is the market size of the Travel Agencies industry in China in 2026?

The market size of the Travel Agencies industry in China is $131.2bn in 2026.

How many businesses are there in the Travel Agencies industry in China in 2025?

There are 45,382 businesses in the Travel Agencies industry in China, which has grown at a CAGR of 1.5 % between 2020 and 2025.

How may import tariffs affect the Travel Agencies industry in China?

The Travel Agencies industry in China is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.

How may export tariffs affect the Travel Agencies industry in China?

The Travel Agencies industry in China is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.

Has the Travel Agencies industry in China grown or declined over the past 5 years?

The market size of the Travel Agencies industry in China has been growing at a CAGR of 4.7 % between 2020 and 2025.

What is the forecast growth of the Travel Agencies industry in China over the next 5 years?

Over the next five years, the Travel Agencies industry in China is expected to grow.

What are the biggest companies in the Travel Agencies industry in China?

The biggest companies operating in the Travel Agencies industry in China are CITS Group Corporation, HNA Tourism Group and China CYTS Tours Holding Co., Ltd.

What does the Travel Agencies industry in China include?

International travel agency services and Domestic travel agency services are part of the Travel Agencies industry in China.

Which companies have the highest market share in the Travel Agencies industry in China?

The company holding the most market share in the Travel Agencies industry in China is CITS Group Corporation.

How competitive is the Travel Agencies industry in China?

The level of competition is low and increasing in the Travel Agencies industry in China.

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