Dating Services in Canada - Market Research Report (2014-2029)
New York, United States
Last Updated: May 2024
NAICS 81299aCARevenue
$158.9m
Past 5-Year Growth
Profit
$XX.Xm
Employees
701
Businesses
285
Wages
$XX.Xm
Dating Services in Canada industry analysis
The Dating Services industry in Canada has struggled slightly over the five years to 2023, despite a growing number of Canadians using the internet to find love. The proliferation of broadband internet connections and greater cultural legitimacy surrounding online dating have helped the industry take positive strides in expanding after the pandemic. Further, companies that are able to take advantage of rising smartphone adoption in Canada have been highly successful, with many operators offering services exclusively through mobile apps. Consumers are increasingly accessing mobile dating applications through their smartphones as functionality and connection speeds improve. However, industry revenue has declined at a CAGR of 0.3% to $158.9 million over the five years to 2023, including an estimated 1.7% jump in 2023 alone.Consumer demand for online dating and matchmaking services has grown due to fading social stigmas associated with online dating and busy work schedules that limit alternative ways of meeting potential partners. Furthermore, a rise in the number of mobile telephone subscriptions and fixed broadband connections has helped operators over the five years to 2023. However, due to intense price competition, many consumers opted to stick to the free versions of industry services throughout the period, as disposable income remained unsteady. This led to profit declining over the five years to 2023.The industry will likely benefit from rising demand. Overall, growth in key drivers is expected to persist, driving revenue higher over the five years to 2028. In addition, the mobile dating market is expected to continue increasing its share of revenue, with rising smartphone adoption and new location-based features leading the market. Overall, industry revenue is forecast to grow at a CAGR of 1.2% to $168.6 million over the five years to 2028.
Trends and Insights
- Demand has grown as the digital age continues to permeate society. Mobile dating apps have increased dating efficiency by offering users a more casual on-the-go approach.
- Mobile dating is the largest and fastest-growing segment. A rapid increase in mobile internet connections has driven growth in this segment.
- Ontario and Quebec hold a dominant share of establishments. These two provinces also account for more than 60.0% of the Canadian population. The only other provinces to represent more than 10.0% of establishments are Alberta and British Columbia.
- Competition is high as there are many small companies. The number of competitors in the industry is on the rise as barriers to entry are low and online dating is gaining popularity.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.4 % over the past five years, to reach an estimated $158.9m in 2024.
Trends and Insights
As the digital age continues to permeate society, consumers' adoption of digital services has grown
- The percentage of business conducted online has grown, meaning many activities that were once done solely in person have now been transferred online, boosting demand.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Pandemic-related demand will remain strong for online services
- The trend toward digital dating will remain strong as consumers have found video dates to be a safe and efficient way to screen potential partners.
Biggest companies in the Dating Services in Canada
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Match Group Inc. | 55.9 | 14.8 | 26.4 | |
Bumble Inc. | 33.4 | 2.6 | 7.6 | |
eHarmony Inc. | 5.5 | N/A | N/A |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Online dating, Matchmaking and Mobile dating. Online dating is the largest segment of the Dating Services in Canada.
Trends and Insights
Convenience causes a rise in mobile dating
- Mobile dating services are dating servies provided via mobile devices, such as smartphones and tablet devices. In 2023, mobile dating services are expected to account for 72.9% of industry revenue, the industry's largest segment.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Bars & Nightclubs in Canada
Complementors
- Hair & Nail Salons in Canada
- Coffee & Snack Shops in Canada
International industries
- Dating Services in the US
- Dating Services in Australia
- Dating Services in the UK
Table of Contents
About this industry
Industry definition
The Dating Services industry in Canada helps clients pursue romantic relationships, usually via mobile telephones, the internet and magazines and newspapers. Industry operators also organize events, such as speed dating. This industry does not include social networking websites.
What's included in this industry?
Organizing singles eventsProviding cell phone introductory servicesProviding online personal introductory servicesProviding specialist print media introductory servicesCompanies
Match Group Inc.Bumble Inc.eHarmony Inc.Purchase this report to view all 3 major companies in this industry.
Related Terms
SPEED DATINGSINGLES EVENTTRADITIONAL MATCHMAKING SERVICEIndustry Code
NAICS 812990 - Dating Services in Canada
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Demand has grown as the digital age continues to permeate society. Mobile dating apps have increased dating efficiency by offering users a more casual on-the-go approach.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Mobile dating is the largest and fastest-growing segment. A rapid increase in mobile internet connections has driven growth in this segment.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Ontario and Quebec hold a dominant share of establishments. These two provinces also account for more than 60.0% of the Canadian population. The only other provinces to repre...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each province
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each province in 2024
- Number and share of revenue each province accounts for in 2024
- Number and share of wages each province accounts for in 2024
- Number and share of employees in each province in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition is high as there are many small companies. The number of competitors in the industry is on the rise as barriers to entry are low and online dating is gaining popu...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
This industry is highly fragmented and dominated by small companies. These small companies often specialize in specific niche markets or target specific demographics.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Match Group Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Bumble Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of eHarmony Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Match Group Inc., and factors influencing its performance in the industry
- Description and key data for Bumble Inc., and factors influencing its performance in the industry
- Description and key data for eHarmony Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Many provinces have laws that protect consumers from fraud and deceptive business practices. These laws typically require dating services to provide a refund or cancellation ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The industry has endured a shift toward subscription-based models. These models provide a steady stream of revenue for dating services.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Assets (2017-2022)
- Liabilities (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Canada include:
- Statistics Canada
- Industry Canada
- Canadian Business Patterns
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Dating Services industry in Canada in 2024?
The market size of the Dating Services industry in Canada is $158.9m in 2024.
How many businesses are there in the Dating Services in Canada industry in 2024?
There are 285 businesses in the Dating Services industry in Canada, which has grown at a CAGR of 3.5 % between 2019 and 2024.
Has the Dating Services industry in Canada grown or declined over the past 5 years?
The market size of the Dating Services industry in Canada has been declining at a CAGR of 0.4 % between 2019 and 2024.
What is the forecast growth of the Dating Services industry in Canada over the next 5 years?
Over the next five years, the Dating Services industry in Canada is expected to grow.
What are the biggest companies in the Dating Services market in Canada?
The biggest companies operating in the Dating Services market in Canada are Match Group Inc., Bumble Inc. and eHarmony Inc.
What does the Dating Services in Canada include?
Organizing singles events and Providing cell phone introductory services are part of the Dating Services industry.
Which companies have the highest market share in the Dating Services in Canada?
The company holding the most market share in Canada is Match Group Inc..
How competitive is the Dating Services industry in Canada?
The level of competition is high and increasing in the Dating Services industry in Canada.
