Business Environment Profiles - Canada
Published: 31 October 2025
Price of Canadian oil
75 $
15.7 %
The price of Canadian oil represents the price of Western Canadian Select (WCS), the price obtained by most Alberta producers of oil. Annual figures are presented as the equally weighted average of monthly averages. Figures are derived from published Economic Dashboard of Alberta and Bank of Canada data.
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In 2025, the price of Western Canadian Select (WCS) crude oil is forecast to average $74.7 per barrel, marking a decline in the current year due to oversupply caused by weakening US demand amid ongoing trade tensions. Canadian oil prices have remained volatile, heavily shaped by international trade disputes and the domestic market's exposure to global pricing. Despite recent rebounds, operating costs and environmental regulations such as the Greenhouse Gas Pollution Pricing Act have constrained producer margins. As downstream demand softens, Canadian oil producers face increasing competitive pressures, resulting in an estimated 9.0% decline in prices for 2025 as supply outweighs consumption.
From 2020 to 2025, WCS prices experienced significant fluctuation, beginning with a sharp pandemic-induced slump as travel and demand collapsed. As global economies reopened, crude prices rebounded rapidly with heightened downstream demand, particularly from US markets where Canada exports over 80% of its production. Volatility was exacerbated by Russia's invasion of Ukraine in 2022, sparking global supply disruptions and fostering record price growth. Canadian producers responded with increased output, but bottlenecks in infrastructure maintained a price differential versus lighter benchmarks like Brent and WTI. During 2021 and 2022, inflation and supply chain constraints contributed to overheated markets, while stringent Canadian environmental measures raised operating costs and influenced production practices. After surging in prior years, oil prices settled above pre-pandemic levels in 2023 and 2024, but renewed trade frictions starting in 2024 precipitated a cycle of oversupply and downward pressure on prices. Macro trends, including international policy shifts, rapid expansion of domestic supply chains and escalating demand for reliable unsanctioned crude sources, contributed to sustained price volatility. Industry reliance on oil as a production input and fuel kept consumption levels buoyed even as inflation challenged household and industrial spending.
The overall five-year period underscored the sensitivity of Canadian oil prices to geopolitical conflict, environmental regulation and global supply dynamics, highlighting the importance of trade relations and competitive market positioning. Movement of oil by rail and truck in response to pipeline constraints further compounded cost structures for Canadian producers and widened price differentials.
In 2026, oil prices in Canada are expected to remain subdued, with the US-Canada trade dispute co...
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