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Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

AT-C2023 August 2024 Factsheet

Revenue

€571.9m

2019-2024 0.8 %
2024-2029 X.X %

Employees

2,380

2019-2024 3.1 %
2024-2029 X.X %

Businesses

295

2019-2024 8.0 %
2024-2029 X.X %

Wages

€XX.Xm

2019-2024 X.X %
2024-2029 X.X %

Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Austria compared to Europe?

Country Benchmarking

Industry Data Austria

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#16 In Europe
Business
#16 In Europe
Employees
#20 In Europe
Wages
#13 In Europe

View industry report for Europe

Growing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion.

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Enterprises
Number of businesses in 2024

Biggest companies in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
The Procter & Gamble Company
82,298.7
18,460.0
22.4
Unilever plc
61,675.0
10,441.0
16.9
Henkel AG & Co KGaA
22,983.1
2,403.2
10.5

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Top Questions Answered in this Report

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What is the market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria in 2024?

The market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria is €571.9m in 2024.

How many businesses are there in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry in 2024?

There are 295 businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria, which has grown at a CAGR of 8.0 % between 2019 and 2024.

Has the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria grown or declined over the past 5 years?

The market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria has been growing at a CAGR of 0.8 % between 2019 and 2024.

What is the forecast growth of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria over the next 5 years?

Over the next five years, the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria is expected to grow.

What are the biggest companies in the Soap, Detergent, Perfume & Cosmetics Manufacturing market in Austria?

The biggest companies operating in the Soap, Detergent, Perfume & Cosmetics Manufacturing market in Austria are The Procter & Gamble Company, Unilever plc and Henkel AG & Co KGaA

What does the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria include?

Perfumes and toilet preparations and Soap and detergents are part of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry.

Which companies have the highest market share in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria?

The company holding the most market share in Austria is The Procter & Gamble Company.

How competitive is the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria?

The level of competition is moderate and steady in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Austria.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in this industry manufacture various surfactant products including soap, washing powder, dishwasher detergent, textile softener and crude glycerol. They also produce perfumes, make-up, haircare and body-care products, oral hygiene products, shaving preparations and cosmetic soap. The products are then sold to downstream retail, industrial, commercial and household users.

Related Terms

SURFACTANT DETERGENTPETROCHEMICAL FEEDSTOCK

What's included in this industry?

Perfumes and toilet preparationsSoap and detergentsCleaning and polishing preparations

Companies

The Procter & Gamble CompanyUnilever plcHenkel AG & Co KGaA

Industry Code

ISIC 2006

2023 - Manufacture of soap and detergents, cleaning and polishing preparations, perfumes and toilet preparations in Austria

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry?


Outlook

Analysis

What's driving the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry outlook?


Volatility

Analysis

What influences volatility in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

COVID-19 mixes up the industry’s sales mix. The pandemic-led closure of physical retail outlets dampened demand for perfumes, while heightened hygiene awareness increased sales of soaps and detergents.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry's products and services performing?

Analysis

What are innovations in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry?


International Trade

Highlights

  • Total Imports into Austria
  • Total Exports into Austria
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Dominant brands command shelf space, but eco-consciousness fuels sustainable challengers. The largest manufacturers dominate through their strong brand reputations, which help them win shelf space. At the same time, growing eco-awareness gives rise to smaller sustainable brands.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria located?

Companies

Data Tables

Top 9 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Beauty and hygiene product manufacturers face numerous regulations. They have to comply with REACH, which regulates the use of chemicals, and the CLP Regulation, covering the labelling and packaging of their products, among other legislation.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Profit falters thanks to rising oil prices. The spike in oil prices that followed Russia’s invasion of Ukraine drove up manufacturers’ costs. They’ve struggled to pass these on through higher prices, limiting their returns.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.