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Motorcycle Manufacturing in Austria - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

AT-C3091 June 2024 Factsheet

Revenue

€2.0bn

2019-2024 3.7 %
2024-2029 X.X %

Employees

4,650

2019-2024 6.6 %
2024-2029 X.X %

Businesses

16

2019-2024 18.0 %
2024-2029 XX.X %

Wages

€XXX.Xm

2019-2024 X.X %
2024-2029 XX.X %

Motorcycle Manufacturing in Austria market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Austria compared to Europe?

Country Benchmarking

Industry Data Austria

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#2 In Europe
Business
#13 In Europe
Employees
#3 In Europe
Wages
#2 In Europe

View industry report for Europe

The Motorcycle Manufacturing industry is steadily growing, helped by a booming downstream motorcycle market. Manufacturers mainly provide final goods to dealers, both domestic and international, although some offer intermediate goods for motorcycle manufacturers and parts resellers. First-time buyers of motorcycles and younger customers are increasingly purchasing bikes with smaller engine capacity to avoid sharp spikes in fuel prices, driving up revenue. Over the five years through 2024, revenue is expected to rise at a compound annual rate of 0.3% to €10.5 billion.

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Enterprises
Number of businesses in 2024

Biggest companies in the Motorcycle Manufacturing in Austria

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Piaggio & C SpA
2,298.6
174.8
7.6
Sherco Motorcycles Ltd
59.3
5.8
9.8

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Top Questions Answered in this Report

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What is the market size of the Motorcycle Manufacturing industry in Austria in 2024?

The market size of the Motorcycle Manufacturing industry in Austria is €2.0bn in 2024.

How many businesses are there in the Motorcycle Manufacturing in Austria industry in 2024?

There are 16 businesses in the Motorcycle Manufacturing industry in Austria, which has grown at a CAGR of 18.0 % between 2019 and 2024.

Has the Motorcycle Manufacturing industry in Austria grown or declined over the past 5 years?

The market size of the Motorcycle Manufacturing industry in Austria has been growing at a CAGR of 3.7 % between 2019 and 2024.

What is the forecast growth of the Motorcycle Manufacturing industry in Austria over the next 5 years?

Over the next five years, the Motorcycle Manufacturing industry in Austria is expected to grow.

What are the biggest companies in the Motorcycle Manufacturing market in Austria?

The biggest companies operating in the Motorcycle Manufacturing market in Austria are Piaggio & C SpA and Sherco Motorcycles Ltd

What does the Motorcycle Manufacturing in Austria include?

Motorcycles and Motorcycle parts and accessories are part of the Motorcycle Manufacturing industry.

Which companies have the highest market share in the Motorcycle Manufacturing in Austria?

The company holding the most market share in Austria is Piaggio & C SpA.

How competitive is the Motorcycle Manufacturing industry in Austria?

The level of competition is moderate and increasing in the Motorcycle Manufacturing industry in Austria.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in this industry manufacture motorcycles, mopeds and cycles fitted with an auxiliary engine. They also produce engines, sidecars and other motorcycle parts and accessories, such as saddles.

Related Terms

MOPEDSPORT MOTORCYCLEENDURO MOTORCYCLE

What's included in this industry?

MotorcyclesMotorcycle parts and accessoriesMotorcycle enginesMopeds

Companies

Piaggio & C SpASherco Motorcycles Ltd

Industry Code

ISIC 2006

3091 - Manufacture of motorcycles in Austria

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Performance

Revenue Highlights

Trends
  • Revenue
  • Current Year Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Motorcycle Manufacturing in Austria industry?


Outlook

Analysis

What's driving the Motorcycle Manufacturing in Austria industry outlook?


Volatility

Analysis

What influences volatility in the Motorcycle Manufacturing in Austria industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Motorcycle Manufacturing in Austria industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Revenue from motorcycle sales accelerates. Since the pandemic, demand for motorbikes across Europe has expanded, with the market expanding by a huge 32.6% in Q3 2023.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Motorcycle Manufacturing in Austria industry's products and services performing?

Analysis

What are innovations in the Motorcycle Manufacturing in Austria industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Motorcycle Manufacturing in Austria industry?


International Trade

Highlights

  • Total Imports into Austria
  • Total Exports into Austria
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Large-scale manufacturers dominate the market. Piaggio & C SpA manufacturers under four brands (Piaggio, Vespa, Aprilia and Moto Guzzi), while PIERER Mobility AG owns KTM and Husqvarna. BMW, Honda and Yamaha also hold a considerable market share.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Motorcycle Manufacturing in Austria located?

Companies

Data Tables

Top 2 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

All motorcycles must be zero-emission to meet new standards. Europe’s ban on the sale of new petrol and diesel motorcycles from 2035 means motorcycles manufacturers have to adapt.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Motorcycle Manufacturing in Austria industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

A semi-conductor shortage weighs on bottom lines. A shortage of semiconductors delayed production schedules in 2021 and 2022, pushing up input prices and picking away at profit.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Motorcycle Manufacturing in Austria industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.